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Approaching The Future 2024 - Global Launch

Published by Unai Admin

18/07/2025

Approaching The Future 2024 - Global Launch

Approaching The Future. Trends in Reputation and Intangibles Management is the report that Corporate Excellence publishes annually in collaboration with Canvas Sustainable Strategies, and Global Alliance as the worldwide partner, where the impact of intangibles on the business agenda is analyzed.In this 9th edition, 9 key trends are identified based on a sample of almost 2,200 professionals surveyed. The exponential increase in the sample allows: To make a comparison between the most relevant trends and those most worked on by organizations, with corporate reputation being the top priority for 6 out of 10 professionals and corporate communication being the trend to which 54.4% of companies devote the most resources and efforts. To understand the vision by professional roles: senior management, middle management and technical profiles. To analyze the impact of intangibles on large companies (+5,000 employees). To establish the geographic focus on Latin America, with specific analyses for Central America and the Caribbean, Chile, Colombia, Bolivia, Ecuador, Spain, Guatemala, Mexico and Peru.Access all the materials to get closer to the state of the art of intangibles in the business fabric: The full report 🔒 (Subscription to access) The executive summary Trends map Presentation of results 🔒 (Subscription to access) ATF 2024 press releaseIn a context of high social and political polarization, marked by war conflicts that configure a complex geopolitical environment and strong skepticism, this report is more necessary than ever. Approaching the Future has become a compass that allows professionals and organizations to navigate in uncertainty, managing risks from multiple areas, but also understanding and taking advantage of the opportunities of this complex reality.

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30/09/2024

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All about Approaching The Future 2023: trends in reputation and intangible asset report

Published by Unai Admin

18/07/2025

All about Approaching The Future 2023: trends in reputation and intangible asset report

All about Approaching The Future 2023: trends in reputation and intangible asset report

Approaching the Future 2023. Trends in Reputation and Intangible Asset Management is the eighth edition of this annual report, created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and worldwide partner Global Alliance for Public Relations and Communication Management. This report aims to deepen business practices and drive innovation in reputation and intangible asset management. This study was developed using a methodology that combines qualitative and quantitative techniques to explore the key trends that are driving the corporate agenda.Professionals agree that the most relevant trends are related to the raison d’être of organisations and corporate values. This result reflects an increased awareness of the strategic role of companies as social, responsible, and transformative agents in the environments in which they operate. Approaching the Future 2023 presents 10 major trends that are shaping the business agenda, offering a cross-cutting and interconnected view of all analysed trends: Sustainability and ESG integrated into business models Responsible leadership for social cohesion Corporate reputation: a strategic priority Corporate communication in the face of new challenges Technology as a transformative lever for organisations Corporate purpose at the heart of business strategy The era of hybrid and flexible work The role of the corporate brand in contexts marked by uncertainty and constant change Corporate governance and the role of the board of directors in ESG management Last call to respond to the climate emergencyExecutive summary, video launch and top learning points are available under free access. Full report required a Reputation Knowledge Centre+ access.Impact and effects of these trends will be presented at WPRF 2023 in Chennai.Write us if you need further info. > Here you can find all the materials of the report in both Spanish and English:

Conference




13/07/2023

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Approaching The Future 2022. Full report materials and presentations

Published by Unai Admin

18/07/2025

Approaching The Future 2022. Full report materials and presentations

Approaching The Future 2022. Full report materials and presentations

Do you know the trends that set the business agenda in 2022?Approaching the Future 2022 is the seventh consecutive edition of a study that has established itself as an essential tool for discovering the main global trends in reputation and management of intangibles.In this new edition we observe how, after the impact of the pandemic, organizations are redefining their priorities to respond to a reality in full transformation characterized by social and economic instability generated largely by the war in Ukraine, the growing social inequality or the climate emergency.Faced with this uncertain and unstable reality, the answer seems clear: advance in the activation and implementation of the corporate purpose and in the promotion of responsible leadership. These are the two trends that lead the ranking of priorities for this edition, which act as responses to urgent challenges and the need to positively impact the environments in which it operates.What materials will you find in this package?Below you can find all the materials of both the report itself and its presentation: Full report (only available for subscription plus members) Executive Summary Trend Map Infographic Top Key Findings from the study Video teaser about trends 2022 Presentation of global results Video Launch of global resultsDo you want us to present these trends to your employees or allies?Write to us at info@corporateexcellence.org and request your personalized express session Here you can find all the materials of the report in both Spanish and English:

Conference




26/05/2022

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Approaching The Future 2021. Materiales del informe y presentación

Published by Unai Admin

18/07/2025

Approaching The Future 2021. Materiales del informe y presentación

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13/05/2021

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Apertura de la presentación Approaching The Future 2020 por Angel Alloza y Eduardo Navarro

Published by Unai Admin

17/07/2025





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Approaching The Future 2020. Materials about the report and presentation

Published by Unai Admin

18/07/2025

Approaching The Future 2020. Materials about the report and presentation

Approaching The Future 2020. Materials about the report and presentation

This edition is very special as Approaching the Future is celebrating 5 years of dynamic context analysis and continuous monitoring of the pulse and vision of experts. In this edition, 300 professionals have given us their opinion on the most relevant trends that impact the business world. The report, in turn, integrates social perspectives obtained through analysis of qualitative and quantitative studies conducted by the Chair of Intangibles Metrics & Management at the University of Malaga (UMA) and Corporate Excellence - Centre for Reputation Leadership. The study and analysis of trends in reputation and intangible management we have undertaken over the years has highlighted the emergence of a new normality characterised by constant change and uncertainty. From the climate emergency to the current COVID-19 health crisis, it is clear that both the present and future are uncertain. Here you will find all the materials of the report: The trends in the spanish version of the podcas The trends in the english version of the podcast

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19/05/2020

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Video presentación. Approaching The Future 2020

Published by Unai Admin

17/07/2025





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European Communication Monitor 2019

Published by Unai Admin

18/07/2025

European Communication Monitor 2019

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17/12/2019

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Purpose-driven organizations: de la teoría a la práctica

Published by Unai Admin

18/07/2025

Purpose-driven organizations: de la teoría a la práctica

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25/06/2019

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Approaching the Future 2019

Published by Unai Admin

18/07/2025

Approaching the Future 2019

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09/04/2019

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Approaching the Future 2018

Published by Unai Admin

18/07/2025

Approaching the Future 2018

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20/04/2018

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Approaching the Future. Tendencias en gestión de intangibles 2017

Published by Unai Admin

18/07/2025

Approaching the Future. Tendencias en gestión de intangibles 2017

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12/09/2017

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17ª Conferencia Anual de Reputation Institute: The Reputation Journey

Published by Unai Admin

18/07/2025

17ª Conferencia Anual de Reputation Institute: The Reputation Journey



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