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Temas
- Agenda 2030 & ODS (1)
- Alineamiento y Cultura Corporativa (10)
- Analytics & Big Data (4)
- Chief Communications Officer (11)
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- Comunicación Política (1)
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- Digitalización (3)
- Empleados (3)
- Empresa Con Futuro (3)
- Estrategia (15)
- Ética (3)
- Global Issues (3)
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- Indicadores No Financieros (74)
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- Propósito & Valores (13)
- Reputación Del CEO (7)
- Reputación País (2)
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- Riesgo Reputacional (11)
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- Storytelling & Narrativa (1)
- Tendencias (3)
- Valoración De Los Intangibles (21)
- Comunicación Interna (4)
- Transparencia (2)
74
results
24 june, 2012
Marca
Values and value: relationship between the intangible and the financial in brand management
What is the objective of brand valuation? Is it possible to accurately express the value o ...
24 october, 2011
Reputación & Riesgos Reputacionales
Four business strategies for protecting corporate reputation
Stakeholders increasingly expect companies to deliver greater transparency.Those organizat ...
16 august, 2011
Reputación & Riesgos Reputacionales
Monitoring and evaluation: online myths and legends in the new 2.0 digital era
There has been much talk recently about reputation and brands on the Internet, about relev ...
24 june, 2011
Reputación & Riesgos Reputacionales
Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture
In a merger case, many companies find the continuity of the new company difficult due to t ...
1 may, 2011
Reputación & Riesgos Reputacionales
Corporate reputation in the company agenda
Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...
8 january, 2011
Métricas
Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation
The concept of corporate image has had critical influence in the evolution of methodologie ...
Document
8 january, 2011Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles
Métricas8 january, 2011
Métricas
Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles
Intangible assets are among the key factors of success for any company, both at present an ...
activity
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