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Online bootcamp: Strategic management of relationships with stakeholders

Published by Unai Admin

17/07/2025

--- This course is conducted in Spanish ---The new stakeholder capitalism emerges, backed by large funds and institutions, which prioritizes a multi-stakeholder vision within organizations. A broader view than the traditional focus on the shareholder, through fluid, inclusive dialogue that benefits everyone.In the online bootcamp "Strategic management of interest groups" we will provide a management method and processes to maintain solid and long-term corporate relationships, through the learning by doing methodology. In addition, we will present the cases of Iberdrola and DKV SEGUROS, large companies that already have a culture of stakeholder engagement and have designed a relationship model that allows them to reach consensus, co-create and collaborate.Modality: OnlineNext edit...

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PPT Global Results. Approaching the Future 2021 International Launch

Published by Unai Admin

25/07/2025

PPT Global Results. Approaching the Future 2021 International Launch

This document contains the graphs and data from the report Approaching the Future 2021: Trends in reputation and management of intangibles, the full version of which you can consult here. The presentation of results emphasizes the main ideas of the report as a practical and essential tool to understand and navigate correctly in this new In reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges. Approaching the Future has had the contributions of more than 500 professionals, as well as in-depth interviews with 8 great experts who give us their opinion on the most relevant trends that impact the business landscape. It has been developed by Corporate Excellence - Centre for...

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DAVOS 2021: Un año crucial para reconstruir la confianza

Published by Unai Admin

18/07/2025

Cinco décadas después de su creación, la última edición del foro exclusivo anual del World Economic Forum (WEF), conocido como Davos por el lugar en el que se celebra anualmente, ha tenido lugar del 25 al 29 de enero de este 2021. Debido a las medidas sanitaria, esta vez se llevó a cabo en un evento virtual que abordó los desafíos relacionados con la pandemia de COVID-19. El evento, con el tema «Un año crucial para reconstruir la confianza», contó con la presencia de más de 1.500 líderes empresariales, gubernamentales y de la sociedad civil de más de 70 países. Además, está previsto que se celebre una reunión física en Singapur del 25 al 28 de mayo de 20...

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Approaching The Future 2020. Materials about the report and presentation

Published by Unai Admin

18/07/2025

Approaching The Future 2020. Materials about the report and presentation

This edition is very special as Approaching the Future is celebrating 5 years of dynamic context analysis and continuous monitoring of the pulse and vision of experts. In this edition, 300 professionals have given us their opinion on the most relevant trends that impact the business world. The report, in turn, integrates social perspectives obtained through analysis of qualitative and quantitative studies conducted by the Chair of Intangibles Metrics & Management at the University of Malaga (UMA) and Corporate Excellence - Centre for Reputation Leadership.  The study and analysis of trends in reputation and intangible management we have undertaken over the years has highlighted the emergence of a new normality characterised by constant change and uncertainty. From the climate eme...

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Winning in the era of brand experience

Published by Unai Admin

17/07/2025

The importance of brands providing their customers with memorable and engaging experiences is nothing new. It matters today as it has mattered from the time of William Hesketh Lever and PT Barnum onwards. The principles of branding and brand experience haven’t changed, either. They’re based on associative mental networks, the psychological construct that dates back to Aristotle. Brands need distinctive brand assets – and Fluent Devices – in order to stimulate and influence the network in each of our brains. And these can play a significant role in driving effective brand experiences.

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The new CCO. «Digital Engagement», conference by Bjorn Edlund (Arthur W. Page Society)

Published by Unai Admin

17/07/2025

The new CCO. «Digital Engagement», conference by Bjorn Edlund (Arthur W. Page Society)

Conference by Bjorn Edlund (Vice President, Europe, Middle East & Africa, Arthur W. Page Society). He talks about how the role of the CCO is evolving to meet the challenge.   The Chief Communications Officer (CCO) of today is at a critical in ection point. The environment in which enterprises operate is fraught with challenges: emerging competitors reinventing tradi- tional business models; changing demographic, regulatory and sociopolitical conditions; new modes of work; and an ongoing paradigm shift in how individuals engage with one another and with organizations.

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Bjorn Edlund (Arthur W. Page Society) talks about the new role of the CCO

Published by Unai Admin

17/07/2025

Bjorn Edlund (Arthur W. Page Society) talks about the new role of the CCO

Interview with Bjorn Edlund (Vice President, Europe, Middle East & Africa, Arthur W. Page Society). He talks about how the role of the CCO is evolving to meet the challenge.   The Chief Communications Officer (CCO) of today is at a critical in ection point. The environment in which enterprises operate is fraught with challenges: emerging competitors reinventing tradi- tional business models; changing demographic, regulatory and sociopolitical conditions; new modes of work; and an ongoing paradigm shift in how individuals engage with one another and with organizations.

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Creating the dream workplace for the most talented professionals

Published by Unai Admin

17/07/2025

Creating the dream workplace for the most talented professionals

How would the best place to work if we could design it from scratch? What would its leaders and managers be like? How would it be lead? Until now, companies were expecting people to adapt to them. Nowadays, companies need to adapt to people and deploy a compelling corporate culture and leadership. In this book, Goffee and Jones offer a key to attract and retain the most talented professionals. The code they suggest is "DREAMS", which is dissected as follows:

  • Difference​
  • Radical honesty​
  • Extra value​
  • Authenticity​
  • Meaning​
  • Simple rules They use sentences that anyone could say when dreami...

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    CE4reputation Alumni Network Started

    Published by Unai Admin

    18/07/2025

    CE4reputation Alumni Network Started

    The Alumni.CE4reputation project was launched on Monday, October 8. Alumni.CE4reputation is a professional network for alumni of the training programs driven by Corporate Excellence and previously by the Corporate Reputation Forum and the Institute for the Analysis of Intangibles. This network has been created to take advantage of the professional opportunities offered by the new economy of intangibles and to support professionals who were trained by us through networking and shared knowledge. So far, more than 100 professionals in the field have attended our programs, Corporate Excellence has a long experience in teaching and more important, it has a consolidated space where this network is perfectly developed. Corporate Excellence have driven the following trai...

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