24 november, 2011

A new common framework for Corporate Social Responsibility: the international standard ISO 26000

The publication of the ISO 26000 guidance is an important advance in an area where so far ...

24 february, 2013

Linking strategy with communication and dealing with the digital world: the two main purposes of new-style communication directors

As the communication function at organisations becomes more advanced it draws ever closer ...

4 march, 2015

How to communicate innovation in order to generate value for the brand and build excellent reputation

This document analyzes the role of the social media in communications about a company&rsqu ...

16 august, 2011

Monitoring and evaluation: online myths and legends in the new 2.0 digital era

There has been much talk recently about reputation and brands on the Internet, about relev ...

24 december, 2011

The functions and location of CSR in the company’s organization chart

Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...

16 december, 2015

Millennials, employees of today and tomorrow

Companies need to take account this new generation of millennials, not only because they c ...

23 february, 2017

Building Universities Reputation

Document prepared by Corporate Excellence - Centre for Reputation Leadership. It contains ...

16 july, 2011

Social Values of brands in the Web 2.0 era and the role of reputation

What does society expect from brands in this new century? What new expectations do stakeho ...

1 january, 2014

Trust, Key to Achieve Legitimacy and Credibility

Traditional institutions are undergoing a crisis of leadership as a result of reputational ...

16 october, 2015

#ReputationDay. Advances in reputation management

Corporate reputation not only must create value but also act as a protective shield agains ...