1 september, 2011
Corporate Excellence
Article elaborated from chapter 5 of the doctoral thesis The Chief Reputation Officer (CRO ...
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1 september, 2011
Corporate Excellence
Article elaborated from chapter 5 of the doctoral thesis The Chief Reputation Officer (CRO ...
16 august, 2011
Indicadores no financieros
Monitoring and evaluation: online myths and legends in the new 2.0 digital era
There has been much talk recently about reputation and brands on the Internet, about relev ...
16 july, 2011
Marca
Social Values of brands in the Web 2.0 era and the role of reputation
What does society expect from brands in this new century? What new expectations do stakeho ...
29 june, 2011
Vídeos
The global dimension of Corporate Excellence
Fifteen international gurus in brand management, communication and corporate reputation, w ...
29 june, 2011
Vídeos
This is Corporate Excellence - Centre for Reputation Leadership
Who we are, what we do, what for and how we do it. These are the answered questions in the ...
1 may, 2011
Indicadores no financieros
Corporate reputation in the company agenda
Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...
8 january, 2011
Tesis doctorales
Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation
The concept of corporate image has had critical influence in the evolution of methodologie ...
8 january, 2011
Tesis doctorales
Joan Cuenca: A quality analysis of relationships within the field of Public Relations
Application of a comprehensive auditing model in Public Relations to the municipal company ...
8 january, 2011
Tesis doctorales
The image of Spain, as generated and disseminated through the world’s most infl uent ...
Formación básica online
Essential course. Corporate Reputation Management
--- This course is conducted in Spanish ---Corporate reputation has become the most releva ...
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