6 april, 2015

Internal Communications Transform and Boost More Collaborative Processes: Bakinter, Orange and Repsol

The new digital ecosystem had a strong impact in the way companies relate to citizens and ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

8 january, 2015

Corporate communication today, in a much more complex, changing and global context

The business context today is very different from what it was like just a few years ago: c ...

20 november, 2014

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

20 november, 2014

Roger Bolton (Arthur W. Page Society) talks about the new communication model

Roger Bolton, President of Arthur W. Page Society – and a member of Corporate Excell ...

25 april, 2013

The CEO's role in leading transformation

In today's business environment, companies cannot settle for incremental improvement, ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

24 november, 2012

Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...

14 november, 2012

«The Alignment Factor» by Cees Van Riel

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

30 october, 2012

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University ...

10 october, 2012

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence (Cees van Riel)

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

8 january, 2012

Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture

A corporate brand is used not only to ensure the application of business strategy but also ...

8 january, 2012

The Present and the Future of Communication Director’s Role in the New Economy

The role of the Corporate Communication Director or Chief Communications Officer is gainin ...

28 june, 2011

Southwest Airlines: The quality management and a good customer service focused on the employees

In a business where the key to success is based on passengers' turnover, Southwest has ...