24 february, 2014

FedEx: Trust as a Value and a Bridge Connecting People

Projecting corporate culture from within outwards lies at the heart of reputation manageme ...

25 april, 2013

The CEO's role in leading transformation

In today's business environment, companies cannot settle for incremental improvement, ...

24 april, 2013

Vestas and a new model of humanistic capitalism

Does the need to manage reputation in companies play a part in bringing about change in th ...

24 november, 2012

The case of Tetra Pak: Placing reputation at the heart of business strategy

Many organisations include reputational management as part of their daily operations, inte ...

24 may, 2012

Management Strategies for the Corporate Brand: the Role of the Reputation in Differentiation

The importance of corporate brands in the management of large companies is increasing, tur ...

8 january, 2012

Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture

A corporate brand is used not only to ensure the application of business strategy but also ...

24 november, 2011

Mission, vision and values of the company: the centre of a good CSR praxis

What is the purpose of the self-declaration made by a company, the elements which make up ...

16 october, 2011

Young people and brands: generation and consumer attitude change

All new generations have thought at some point that, compared to the previous generation, ...

16 september, 2011

Insights&Trends. Valuing and managing risks, a base to ensure a healthy reputation.

If you want to maintain good health, it is good to have a medical check up. If you want to ...

28 june, 2011

Southwest Airlines: The quality management and a good customer service focused on the employees

In a business where the key to success is based on passengers' turnover, Southwest has ...

24 june, 2011

Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture

In a merger case, many companies find the continuity of the new company difficult due to t ...

24 february, 2011

La Fageda: A responsible, committed style of leadership

What do leadership and personal responsibility have in common? And what do groundbreaking ...