25 march, 2016

Company 2.0: employees as brand ambassadors

This document analyses how to implement the right employee engagement strategies and claim ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

16 december, 2015

Millennials, employees of today and tomorrow

Companies need to take account this new generation of millennials, not only because they c ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

25 june, 2015

Insights & Trends. Communication that Adds Value in the Process of Business Expansion

Communication has become the driver of organizational changes: it opens access to new mark ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

24 august, 2012

Winning over stakeholder support, a key element in the internationalisation of reputation

The strength of a company starts from within. Its employees must be the first to understan ...

24 july, 2012

Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up

What is the objective of brand valuation? Is it possible to accurately express the value o ...