25 june, 2015

Insights & Trends. Communication that Adds Value in the Process of Business Expansion

Communication has become the driver of organizational changes: it opens access to new mark ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

20 november, 2014

Internationalization, digitalization and crisis management – the new challenges of corporate communication

As the old saying goes, if you don’t communicate, you don’t exist. Today, in o ...

20 november, 2014

The New Ethics of Corporate Communication: Honesty, Transparency and Cooperation are Key

Loss of trust in institutions and business as well as their leaders is a fact of the new r ...

19 october, 2014

CCO and Its New Role in Organizations: Improve Reputation and Ensure Sustainability

Companies are no longer isolated from the outer world. They depend on the social context a ...

12 september, 2014

David Rogers (BRITE) explains us how new technologies are changing the way organizations make corporate communications

David Rogers is the Executive Director of BRITE at Columbia Business School and the facult ...

8 august, 2014

Bernd Schmidt (Columbia Business School) explains us the importance of communication management to create long-term business

Professor Schmitt researches, teaches, and advises corporations on creative strategy, bran ...

24 february, 2013

Linking strategy with communication and dealing with the digital world: the two main purposes of new-style communication directors

As the communication function at organisations becomes more advanced it draws ever closer ...

10 october, 2012

Lecture: A New Model for Corporate Communications by Roger Bolton at The Global CCO Program

Conference at The Global CCO Program by Roger Bolton (president, Arthur W. Page Society) o ...

1 july, 2012

Chief Communications Officer in the new ‘reputation economy’

Today's environment requires the company's consistent and rigurous management of its corpo ...

28 may, 2012

The role of the Chief Communications Officer (CCO) in managing intangibles

The lack of a single officer who can take charge of managing the main intangible assets of ...