1 april, 2015
Marca
In a very short period, brands have evolved beyond being product and customer centred to d ...
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Áreas de especialización
17
results
29 july, 2014
Asuntos Públicos
The Importance of Sustainability for Reputation and Measurement of the Social Impact on Business
An on-going and active dialogue, beneficial both for the company and the society, is the f ...
24 february, 2013
Asuntos Públicos
How to respond to CSR demands improving organizations communication
Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...
Conference
18 october, 2012New developments and trends in sustainability communications
Corporate Excellence24 december, 2011
Sostenibilidad & Responsabilidad Social
The European Commission has published a new communication for the promotion of Corporate S ...
24 december, 2011
Sostenibilidad & Responsabilidad Social
The functions and location of CSR in the company’s organization chart
Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...
24 december, 2011
Sostenibilidad & Responsabilidad Social
Identifying and prioritizing stakeholders correctly, the key to good crisis management
Stakeholders management has, since the 80’s, been the paradigm that has transformed ...
24 november, 2011
Sostenibilidad & Responsabilidad Social
How to manage CSR programs efficiently and convert them into feasible projects
Which Project Management codes should be applied in the direction of Corporate Social Resp ...
24 november, 2011
Sostenibilidad & Responsabilidad Social
Doing business with the world: social changes and future trends that will affect CSR
A series of global challenges means doing business is becoming much more complex than it u ...
24 november, 2011
Alineamiento y cultura corporativa
Mission, vision and values of the company: the centre of a good CSR praxis
What is the purpose of the self-declaration made by a company, the elements which make up ...
24 november, 2011
Asuntos Públicos
A new common framework for Corporate Social Responsibility: the international standard ISO 26000
The publication of the ISO 26000 guidance is an important advance in an area where so far ...
28 may, 2011
Sostenibilidad & Responsabilidad Social
Ben&Jerry's: CSR challenges and opportunities when creating a business and making it grow
Ben & Jerry’s has been one of the first firms in the US that from its outset applied ...
1 march, 2011
Sostenibilidad & Responsabilidad Social
Novartis: The integration of social action and the management of foundations in the CSR policy
What are the keys to make social work an important support in the development of Corporate ...
24 february, 2011
Alineamiento y cultura corporativa
La Fageda: A responsible, committed style of leadership
What do leadership and personal responsibility have in common? And what do groundbreaking ...
24 february, 2011
Sostenibilidad & Responsabilidad Social
Patagonia: Integrating CSR into business model creation and strategic management
What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...
24 february, 2011
Sostenibilidad & Responsabilidad Social
Cases. Zara: Managing chain of value and driving CSR with consumers
The fast fashion Spanish company Zara and its Inditex Group has become a milestone after r ...
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