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Sustainable Authored by: Value Creation

Published by Unai Admin

18/07/2025

Sustainable Authored by: Value Creation

Sustainable Authored by: Value Creation

GlobeScan, la consultora canadiense especializada en investigación y análisis de mercados con un enfoque particular en temas de sostenibilidad, responsabilidad corporativa y gestión de la reputación, ha presentado el GlobeScan Sustainable Value Creation Report de 2024. En el informe aborda cómo las empresas están integrando la sostenibilidad en sus operaciones y estrategias para crear valor a largo plazo.

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Approaching the Future 2023 - FULL REPORT [★ by subscription]

Published by Unai Admin

17/07/2025

Approaching the Future 2023 - FULL REPORT [★ by subscription]





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New reputation metric: eMotionRep by Kantar

Published by Unai Admin

18/07/2025

New reputation metric: eMotionRep by Kantar

New reputation metric: eMotionRep by Kantar

On the occasion of the 2022 Intangible Metrics Innovation Congress organized by Corporate Excellence - Center for Reputation Leadership, Kantar Insights has presented its reputation metric "eMotionRep by Kantar". This metric, generated after an exhaustive process of research, analysis and review, and validated by Corporate Excellence, has been designed to feed the decisions of organizations and add value, providing more actionable and operational insights that really help in the transformation of companies. towards a more sustainable and resilient management model.With a flexible approach, in which customization coexists with comparability, Kantar Insights has designed a universal measurement model that can be adapted to each reality of the corporation. The eMotionRep by Kantar model has been prepared by applying a rigorous scientific approach that incorporates Kantar's experience into the academic and professional background in corporate reputation, updating it with new ESG metrics based on the proposals of the reporting standards for non-financial indicators. international.It is based on 12 universal concepts related to different facets of corporate behavior and with a high diagnostic capacity, grouped into three areas: Client Excellence, which includes the variables that measure the ability to attract and retain customers. ESG Excellence, which evaluates the perception of the company in terms of social, environmental, work and ethical criteria. Vision Excellence, which assesses the ability to continue growing.These variables explain the emotional reputation superscript made up of 4 components that is strongly related to the creation of favorable behaviors towards the company, such as buying its products, investing or working for it, or giving it the benefit of the doubt in possible adverse situations.Carmen Dato, Director of Corporate Reputation and Sustainability at Kantar Insights, commented: "We know that today the value of a company is much more related to intangible assets and resources and, according to the Ocean Volume report and the US Bureau of Economic Analysis, intangibles currently represent 90% of the value of a company in the capital market. Additionally, Kantar BrandZ, the largest brand value study worldwide, shows how between 2008 and 2018 brands with a strong reputation increased their value by 57 points. That is why, proactively managing reputation requires having metrics that help discover what the expectations of interest groups are and evaluate corporate performance in relation to them to feed the strategy and establish improvement plans. that make it possible to close the identified gaps.”The Kantar Insights model has been validated by Corporate Excellence - Center for Reputation Leadership, a step that Kantar has considered important to guarantee the market the rigor, objectivity and reliability of the model. Ángel Alloza, CEO of this business platform specializing in reputation and management of intangibles, explained the following: "From Corporate Excellence we welcome a new reputation measurement tool developed by one of the world's leading companies in reputation research. markets. This development represents a clear step forward for all corporate reputation managers.”How was the eMotion Rep by Kantar model built? During the congress, Alberto Relaño, Director of Analytics at Kantar Insights Spain, explained the meticulous process that has been developed to arrive at this metric: "The objective of Kantar Insights has been to develop a model that analyzes and improves current solutions in three components basic: rational cognitive (information or perception of the company), emotional (feeling that it generates) and behavioral (which depends on the previous ones). For this, a review of the state of the art of reputation and an exploratory investigation were carried out to identify 275 reputation variables. Subsequently, an advanced analytics system has been applied to them and they have been reviewed by our Brand and Reputation experts until reaching the most significant, the 12 attributes that make up our Core model: 3 rational dimensions with 4 attributes and an emotional dimension with 4 attributes. This entire process assures us that we have a statistical robustness superior to those existing in the market.”The eMotionRep by Kantar model therefore incorporates a "backbone" common to any reputation study that enables comparability together with a strong diagnostic capacity thanks to being connected to the Kantar BrandZ study, the largest Brand Value benchmark to date. world level.Thanks to its predictive capacity, with the model it is possible to: Periodically evaluate the reputation of the company and compare it with the average of its sector to know its performance Understand the drivers of the company's reputation and prioritize them according to their importance Know the structural and long-term impact that reputation has on key business indicators such as sales. Design the best reputation strategy, establishing priorities based on the strengths and potential risks identified for the corporation. Simulate future scenarios in which we see how the growth or decrease in the perception of any of the rational attributes would affect our emotional reputation. Determine which are the most relevant initiatives that will allow me to grow in one or several of the rational dimensions of reputation and with which of them we have a greater impact on the perception of stakeholders.> For more information contact: carmen.dato@kantar.com


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PPT Global Results. Approaching the Future 2021 International Launch

Published by Unai Admin

25/07/2025

PPT Global Results. Approaching the Future 2021 International Launch





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Presentation Video: Approaching The Future 2021

Published by Unai Admin

17/07/2025






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Approaching The Future 2020. Materials about the report and presentation

Published by Unai Admin

18/07/2025

Approaching The Future 2020. Materials about the report and presentation

Approaching The Future 2020. Materials about the report and presentation

This edition is very special as Approaching the Future is celebrating 5 years of dynamic context analysis and continuous monitoring of the pulse and vision of experts. In this edition, 300 professionals have given us their opinion on the most relevant trends that impact the business world. The report, in turn, integrates social perspectives obtained through analysis of qualitative and quantitative studies conducted by the Chair of Intangibles Metrics & Management at the University of Malaga (UMA) and Corporate Excellence - Centre for Reputation Leadership. The study and analysis of trends in reputation and intangible management we have undertaken over the years has highlighted the emergence of a new normality characterised by constant change and uncertainty. From the climate emergency to the current COVID-19 health crisis, it is clear that both the present and future are uncertain. Here you will find all the materials of the report: The trends in the spanish version of the podcas The trends in the english version of the podcast

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19/05/2020

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Global Intangible Value Exceeds US$50 Trillion for the First Time

Published by Unai Admin

18/07/2025

Global Intangible Value Exceeds US$50 Trillion for the First Time

Global intangible value has surpassed US$50 trillion for the first time in history, reaching US$57.3 trillion at the beginning of the current financial year, according to the latest Brand Finance Global Intangible Finance Tracker (GIFT™). This constitutes 52% of the overall enterprise value of all publicly traded companies worldwide, which now amounts to an equally record-breaking US$109.3 trillion, exceeding the US$100 trillion mark also for the first time. Worryingly, however, 76% of the world’s intangible value – US$43.7 trillion – remains unaccounted for on balance sheets. At US$35.0 trillion last year, undisclosed intangible value has grown by a whopping 25% year on year – five times faster than the value of disclosed intangible assets (up 5%) – and outpacing by far the overall global enterprise value growth (up 18%). The past year has also seen a decline in the granularity of intangible asset reporting as the gap between disclosed intangible assets – accounted for in detail on balance sheets – and goodwill has widened dramatically. Goodwill is a premium paid over the fair value of assets in the event of a company being purchased and is sometimes used as a shortcut to avoid performing a more granular valuation of intangibles. Companies now list a stunning US$2.3 trillion more goodwill than disclosed intangible assets, compared to US$1.8 trillion last year. David Haigh, CEO of Brand Finance, commented: “Insufficient reporting of intangible assets leads to a host of problems for analysts, investors, boards, and stakeholders. With little information on particular assets, analysts’ assessments are not as accurate, forcing investors to act with one eye closed. This, in turn, has negative effects on share price volatility, affecting the stability and sustainability of finance. Equally, the lack of granular information on the true value of assets leaves boards and shareholders prone to hostile takeovers or selling and licencing individual assets below competitive prices.” Teresa de Lemus, Managing Director of Brand Finance Spain, commented: “In Spain, intangibles account for 36% of total business value with slightly over 40% undisclosed ¡ (15% of the total). This is less than the global average and partly shows that the dominant sectors in Spain tend to be more dependent on tangible assets. Given the value of all publicly listed Spanish companies has not yet reached its pre-crisis peaks, it seems evident that better managing intangible assets –in particular tech and marketing IP – will help Spanish companies grow faster in the new digital economy.” Ángel Alloza, CEO of Corporate Excellence- Centre for Reputation Leadership, commented: “Year after year we see an increase in the presence of intangible resources as opposed to tangibles when we talk of an organization’s total value, as this study clearly indicates”. Also claims that “organizations have become aware of the importance of managing these resources due to the fact that, among other things, they need to be part of a society that is increasingly demanding and concerned about its future. Citizens and consumers expect businesses to hold an active part in the world they live in and to make a positive impact in it”. For the general manager of this think tank “an organization’s value will depend on its support of adequate management of their intangible resources”. Intangible assets (such as brands, relationships, know-how) make up a greater proportion of the total value of many businesses than tangible assets (such as plant, machinery, and real estate). However, current financial reporting rules allow intangible asset disclosure only during M&A activity, resulting in no knowledge of the worth and business importance of intangibles unless they are subject to an acquisition. David Haigh, CEO of Brand Finance, commented: “A commitment to undertake an annual revaluation of all company assets, including tangible assets, acquired intangibles, and intangibles generated internally, would be a boon for boards, accountants, investors, and analysts. Newly-gained transparency and clarity would enable boards to make more effective use of their assets, accountants to have a more detailed picture of asset values, and investors and analysts to more accurately price shares.” According to Brand Finance’s survey of financial analysts, conducted in 2016, the majority backs this demand for an annual revaluation of all intangible assets (73%), including the full disclosure not only of acquired intangibles (79%) but of all internally generated ones too (68%). The problem is best highlighted by the stark disparity between the list of the world’s top 100 most intangible companies and an equivalent list ranked by disclosed – as opposed to total – intangible value. Amazon (with intangibles worth US$827 billion), taking over as the most intangible company in the world, as well as last year’s leader Apple (US$648 billion) do not even make the list of top 100 companies by disclosed intangible value. Their intangible value remains undisclosed at 98% and 99% respectively. The Internet & Software sector, where Amazon is joined by other digital giants such as Alphabet and Alibaba, has a very high percentage of enterprise value attributable to intangibles overall (87%), placing it just behind the Cosmetics (90%) and Aerospace (90%) industries. It also has the second-highest absolute intangible value among all sectors of the economy, at US$6.8 trillion, behind only Banking’s US$8.5 trillion. Despite this exposure to intangible value, Internet & Software is among those sectors which account for a very low value of their intangibles, reporting just 9.1% in goodwill and disclosed assets. About Brand Finance GIFT™ The Brand Finance Global Intangible Finance Tracker (GIFT™) is the world’s most extensive annual research exercise into intangible assets, considering 58,000 publicly quoted companies (with a total value of over US$100 trillion) across 179 jurisdictions. In its analysis, the Brand Finance GIFT™ 2018 report provides detailed insight into intangible value reporting by company, sector, and country. Consult the report document for graphs, executive commentary, and opinion pieces by our experts. Brand Finance helped craft the internationally recognised standard on Brand Valuation – ISO 10668, and the recently approved standard on Brand Evaluation – ISO 20671. Data compiled for Brand Finance reports are provided for the benefit of the media and are not to be used for any commercial or technical purpose without written permission from Brand Finance. See the full Brand Finance GIFT™ 2018 report here


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Global Intangible Finance Tracker 2017

Published by Unai Admin

18/07/2025

Global Intangible Finance Tracker 2017

Global Intangible Finance Tracker 2017

Presentation of the study Global Intangible Finance Tracker 2017. David Haigh (CEO, Brand Finance) and Ángel Alloza (CEO, Corporate Excellence - Centre for Reputation Leadership) explain the key points of the report GIFT 2017. The Brand Finance Global Intangible Finance Tracker (GIFT™) is the world’s most extensive annual research exercise into intangible assets covering over 57,000 companies (with a total value of US$92 trillion) across more than 170 jurisdictions.

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11/10/2017

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Strategic Communication and Its Contribution to Reputation Follow live video streaming of the masterclass by Paul A. Argenti

Published by Unai Admin

18/07/2025

Strategic Communication and Its Contribution to Reputation Follow live video streaming of the masterclass by Paul A. Argenti

Madrid, 16 October, 2014. Today we are holding a presentation of the newly published title in the Corporate Excellence Series, Comunicación estratégica y su contribución a la reputación (Strategic Communication and Its Contribution to Reputation). This is the Spanish version of Corporate Communication, a comprehensive manual by Paul A. Argenti.Corporate Excellence Series also includes Alinear para ganar (The Alignment Factor) by Cees van Riel and Reputación Corporativa (Corporate Reputation) by Carreras, Alloza and Carreras. Today, at 7 p.m. we will start a live broadcast of the masterclass delivered by the book’s author, a renowned expert in corporate communication. Paul A. Argenti, Professor of Corporate Communication at Tuck School of Business (Dartmouth), one of the top international experts both in the academic domain and strategic consulting, and a member of Corporate Excellence’s Advisory Board. The expert will deliver a masterclass for all participants of the presentation. He will also sign copies of the book and take part in the discussion and a networking cocktail which will conclude the event. Click here to watch the interview the expert gave to the Corporate Excellence team during our Global CCO course at Tuck School. The strategic function of corporate communication as well as the urge to find its right place within the organizational structure at the same level as other key corporate areas such as finance, strategy, human resource or operations, is an unstoppable trend. This is because all companies in the 21st century need to manage their intangible assets and resources in an excellent and integrated way in order to achieve success and continuity both in terms of brand and corporate reputation. The book is a practical guide designed to help organizations implement advanced communications strategies which will differentiate them from competitors and through a good reputation build strong relations with customers, employees, investors and the society in general. In order to illustrate this point, the book uses the cases of Abertis, Agbar, Banco Santander, Bankinter, BBVA, CaixaBank, Corporate Excellence - Centre for Reputation Leadership, Correos, Danone, DKV Seguros Médicos, Ferrovial, Gas Natural Fenosa, Iberdrola, MAPFRE, REPSOL and Telefónica. A great contribution of this book is its review of major Spanish companies’ success stories which allow the reader to apply the knowledge and expertise provided by Paul A. Argenti to his or her own organization. In line with our objective to share knowledge, we are offering the book’s first chapter and contents for a free download. The book’s review is also available. This and other titles are available in Corporate Excellence Series.


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Integrating financial information with non-financial information: the transparency challenge

Published by Unai Admin

18/07/2025

Integrating financial information with non-financial information: the transparency challenge

Integrating financial information with non-financial information: the transparency challenge

Madrid, April 23, 2013. At the European Commission, American SEC or the Spanish CNMV, there is a consensus among the main global organisms that work on corporate information about the necessity to integrate financial information and non-financial information in order to understand companies’ reality. Currently, there is a high number of multiple initiatives in this field. Corporate management reports are evolving towards economic, social and environmental information gathering that helps C-suites to make decisions faster, and based on synthetic and trustworthy information. The information gathering process has made important progress regarding Integrated Reporting elaboration. Recently, the International Integrated Reporting Council (IIRC) initiative has presented a first draft of its reporting model. “Integrated Reporting Cases. Progress and the <IR> Pilot Programme” was the workshop organized by Corporate Excellence that helped to know more about the progress on the internal management of integrated reporting elaboration, and about the state of the results of the consulting period of the <IR> Pilot Programme, in which 80 companies participated among them Telefónica, BBVA, Indra, Inditex and Enagás. It is to be presented in Brussels soon. At the workshop, held in the Escuela de Organización Industrial in Madrid, Telefónica and Indra cases on this IIRC Pilot Program were shared. Both companies shared with more than thirty participants the most important changes made on financial and non-financial information management. The speakers were: Helena Redondo, Sustainability Partner at Deloitte; Jonathan Labrey, Communication Director at the International Integrated Reporting Council (IIRC); Emilio Vera, Reputation and Sustainability Manager at Telefónica; and Alberto Muelas, Sustainability and Internal Communication Manager at Indra. In the upcoming days, the summary video and interviews to the experts will be shared. inShare


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Integrated Report

Published by Unai Admin

18/07/2025

Integrated Report

Integrated Report

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/sustainability has moved beyond good deeds and contributions to comprehensive, strategic initiatives that have a clear connection to the company's strategy and business model and respond to all stakeholders. In this lecture with Larry Parnell, Associate Professor and Director at the Graduate School of Political Management of George Washington University, we examine this paradigm shift and explore how leading companies are responding.

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14/09/2012

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“CSR Increases and Improves Competitive Abilities of Companies”

Published by Unai Admin

18/07/2025

“CSR Increases and Improves Competitive Abilities of Companies”

General Director for Enterprise and Industry Directorate of the European Commission Pedro Ortún expressed his satisfaction over the progress of developing new European guidelines for promotion of Corporate Social Responsibility (CSR) published on Tuesday by the European Commission. During the discussion of the executive summary titled Non-Financial Reporting in Europe and Spain prepared by Medios Ambiente’s Garrigues and Corporate Excellence, Ortún stressed that “it is needed to create an action plan which would help all European companies to integrate social responsibility in their strategies”. The official also noted that “this is the most effective development process I have seen in my life. The instrument is important, but the process of its preparation is probably even more important”. In this context, Ortún observed that the process was so effective thanks to active participation of different interested parties in Europe, such as the Global Reporting Initiative (GRI), NGOs and trade unions. According to Ortún, it is necessary to update the concept of Corporate Social Responsibility. He noted that the guidelines, which will outline a new strategy and action plan, go beyond the scope of the Green Book issued in 2001 and focus on the process that companies have to follow in order to integrate the values and principles of Social Responsibility in their business strategies. Then, the official mentioned the benefits of restoring the trust of consumers in enterprises, which “not only will help to increase and improve their competitive abilities, but will guarantee their very survival”. Ortún reiterated that the ultimate objective of the guide was to facilitate the growth of socially responsible companies in Europe, since “those who have consistently integrated these basic principles and values in their business strategies are still few”. In this regard he emphasized the importance of public recognition which may serve as an encouragement for others. Finally, Ortún highlighted that the guidelines are based on the multidisciplinary character of CSR and view companies as the true protagonists in this process. “Public institutions play a very important role by establishing the framework, but the key actors in this process are businesses”.


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The European model for non-financial reporting is discussed in Madrid

Published by Unai Admin

18/07/2025

The European model for non-financial reporting is discussed in Madrid

The European model for non-financial reporting is discussed in Madrid

24/10/2011. More than a hundred experts and professionals on matters of corporate transparency are meeting tomorrow in Madrid in order to discuss the future European model for non-financial reporting. The session was organised by Corporate Excellence – Centre for Reputation Leadership with the objective to “promote corporate transparency as one of the main tools to restore trust”. According the CEO of Corporate Excellence – Centre for Reputation Leadership Ángel Alloza, the event will bring together Spain’s major enterprises: BBVA, La Caixa, Iberdrola, Repsol, Santander, Telefónica, Adif, Agbar, Bankinter, Correos, Danone, El Corte Inglés, Gas Natural Fenosa, Meliá Hotels International and Renfe. The meeting will feature a presentation of European Commission’s Enterprise and Industry Directorate General Director Pedro Ortún, the top European official for Corporate Social Responsibility. Other speakers include Germán Granda, Director of Forética and Spain’s representative in the CSR Europe initiative; Joaquín Garralda, Secretary General of the Global Compact in Spain and Roberto Suárez, Secretary of the CSR Commission at CEOE (Spanish Confederation of Corporate Entities) and Spain’s representative in Business Europe working group. Sustainability Report Will Remain Voluntary The meeting will discuss an analytical report titled Non-Financial Reporting in Europe and Spain, prepared by Garrigues. The document analyses implementation of the recently adopted Law on Sustainable Economy (LES), which regulates transparency issues, and its practical implications for Spanish companies. Among other conclusions the document points to the fact that the submission of the sustainability report will remain voluntary for joint stock companies with more than 1,000 employees (there are 780 such companies in Spain) as stipulated by Article 39 of LES. The report emphasizes that the Law sets out obligations of the authorities as well as the Government and the State Council for Corporate Social Responsibility (CERSE). This regulation is of a “pragmatic character”, setting out “non-binding norms, which have no legal power”.


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