Corporate Excellence - Center for Reputation Leadership brings together more than 500 executives and professionals at its Annual Conference to celebrate its 10th anniversary and to value these assets as levers of competitiveness and growth. The entity underlines the existence of a need for training to learn how to properly manage intangibles and for those responsible to participate in the strategic decision-making process of the company. Integrating intangibles in the remuneration of managers and replacing short-term pressure with a vision of long-term value generation, among the main challenges to advance in the management of intangibles.   Madrid, November 25, 2021. The interest of organizations in the management of reputation and other intangible assets (communic...

Corporate Excellence bases its way forward on one of its biggest treasures: sharing and learning through the collaboration between public and private sector and also between companies, and thanks to the partnership with academic institutions Madrid, July 28, 2015. The companies belonging to this think thank are all willing to lead by excellence; they have understood that 80 per cent of their total value, on which their success and future depends, lies in its intangible assets and resources. Corporate Excellence bases its journey on sharing and learning from each other thanks to the collaboration between public and private sector and also between companies, as well as to partnerships with academic institutions. It is such a unique and exceptional opportunity to be able to learn from t...

Madrid, May 14, 2014. Today it was hold at Corporate Excellence headquarters a meeting with the Advisory Board: Roger Bolton. Mr Bolton is a member the President of the Arthur W. Page Society, one of the largest international associations of communications and public relations directors, which brings together major North American companies, all of them included in Fortune 500. In his capacity as a member of the Advisory Council, Roger shared with the event’s participants some interesting ideas about the Association and the way that North American organizations develop. The mission of Arthur W. Page Society is to strengthen the leadership of Chief Communications Officers (CCOs), providing a dynamic learning environment based on the highest professional standards that lead t...

Madrid, May 7, 2014. Helping companies around the world to achieve excellence in the management of intangible assets, this is the dream of Corporate Excellence.  Corporate Excellence - Centre for Reputation Leaderhiso is a unique organization, aiming to generate applied knowledge by six activity areas: Reputation, Brand, Communication, Public Affairs, Metrics and Education. The foundation draws on the coopetition model, which brings together direct competitors to share experience and make progress together. It is a business initiative, but its success is the fruit of alliance with partners, who represent both academic and professional domains. The working method based on cooperation and alliances allowed us to develop a unique experience, invaluable for generating know...

Madrid, April 9, 2014. Building Beliefs Project and the inter-University platform, launched by Corporate Excellence jointly with the Forum for Research in Communication, was presented yesterday within the framework of the Conference on Innovations in Communication.  The project draws on the theoretical framework titled Building Belief, which was translated into Spanish as Compartir Creencias (Shared Beliefs), developed by Arthur W. Page Society in 2012. The project unites more than 60 scholars who will fill the model with content both on the theoretical and practical levels by applying its findings to business practice. Corporate Excellence cooperates with Arthur W. Page Society, one of the largest associations of communications dire...

Madrid, January 30, 2013. Corporate Excellence - Centre for Reputation Leadership has developed an app to help users to manage and share content on intangible assets. The app, for smartphones and tablets, makes easier the management of content from this think tank on reputation, brand, communications, public affairs and non-financial metrics. The app is free. The app has been named Corporate Excellence and is structured as a library. From the 1st of February, users will have access to 70 documents on strategy and 50 videos of experts explaining intangible assets issues, as well as workshops held by this think tank. The app also features an event section where the user can find activities from Corporate Excellence as well as other activities related to the management of inta...

Madrid, January 10, 2013. This morning, Iberdrola  has been chosen by unanimity by Corporate Excellence - Centre for Reputation Leadership Board of Trustees -BBVA, Iberdrola, La Caixa, Repsol, Santander and Telefónica- to chair the Foundation during the period 2013-2015. In the Board of Trustees, Iberdrola is represented by José Luis González-Besada Valdés, Communications Director at Iberdrola. González-Besada, 53-year-old, native of Ponteceso (La Coruña), holds a degree in Communications from the Complutense University of Madrid. He is specialized in economic and financial journalism, and worked as head of the Economy section, Deputy Director and Assistant Director at the Spanish newspaper ABC for twenty years. New faces Mar&iacu...

The Alumni.CE4reputation project was launched on Monday, October 8. Alumni.CE4reputation is a professional network for alumni of the training programs driven by Corporate Excellence and previously by the Corporate Reputation Forum and the Institute for the Analysis of Intangibles. This network has been created to take advantage of the professional opportunities offered by the new economy of intangibles and to support professionals who were trained by us through networking and shared knowledge. So far, more than 100 professionals in the field have attended our programs, Corporate Excellence has a long experience in teaching and more important, it has a consolidated space where this network is perfectly developed. Corporate Excellence have driven the following trai...

Madrid, April 19, 2012. Spanish think tank Corporate Excellence - Centre for Reputation Leadership and publishing house LID Editorial have set up their new Corporate Excellence Library “to help firms and professionals create strong brands with good reputations, capable of competing in global markets”. The Corporate Excellence Library seeks to become a benchmark for Spanish-language publications on the management of key intangibles such as brand, reputation and corporate communication.  Its publications will initially be distributed in Spain, Latin America and the USA, and will also be available in e-book format through the main online sales platforms. The first volume in the Library is to be Alinear para Ganar, which deals with managing influence and ...

Innovation is key to maintaining one’s competitive edge and organic growth in the long run as well as to overcoming the crisis. Oriol Iglesias Bedós, Academic Director of the ESADE Brand Institute and F. Xavier Lesauvage, Deputy Director for Innovation and Entrepreneurship at Esadecreapolis, presented the kinds of existing innovations and their impact on brand management within the framework of the workshop titled Making Brand Innovations Profitable. Cosmetic, renovating and conceptual innovations are the three main kinds practised by companies. Iglesias and Lesauvage explained that this classification is useful for managing the portfolio of undertaken innovations because it helps to focus the strategy of company positioning in terms of innovations. Lesauvage explained that ...

One of the most important changes that companies are facing at the moment is acknowledging the fact that the control of power shifted to stakeholders. This is how the situation is understood by around 50 experts with academic and business profiles who took part in the meeting titled An Organisation Focused on Stakeholders held by Corporate Excellence – Centre for Reputation Leadership in Madrid. According to Carlos Rey, Professor of Strategic Management at the Universidad Internacional de Catalunya, organisations have to incorporate stakeholder management into overall corporate culture. The academic emphasised that although a lot of attention is currently paid to this topic, on many occasions the results are partial and unsustainable. Rey believes that in order to step up ...

An Executive Workshop titled From Product/Service Brand to Corporate Brand was held at the ESADE Business School and brought together experts to discuss and investigate the importance of brand management based on the corporate platform. Led by Josep M. Oroval, Professor at the Marketing Department and Director of the ESADE Brand Institute, and Ángel Alloza, CEO Corporate Excellence, participants of the workshop brought up the fact that instead of being focused on products, today’s competition is focused on strong brands, capable of attracting talent, capital, operating licenses, etc. At present, differentiation is key for success and in order to achieve it, it is important to promote the corporate brand, which serves as a glue that holds together the portfolio of pr...

23/11/2011 Expert groups have been formed to deepen research supported by Corporate Excellence and promote participation and knowledge sharing. A working group has been set up for each activity line: reputation, brand, communication, public affairs, metrics and training. The work of these expert groups is organised according to the sections of the Programme of Activities:

28/06/2011. Corporate Excellence - Centre for Reputation Leadership contracted the Brand Union, a global agency and part of the WPP group, specialising in creating brand image, to develop its corporate identity. The project’s objective was to define strategic positioning, create the name and design the visual identity which would transmit the values of leadership, rigour and solidity that characterise the institution and position it as a reference point for the issues of corporate management. The name Corporate Excellence – Centre for Reputation Leadership reflects the essence lying at the heart of the organisation, and clearly communicates the focus of its activities. In line with this positioning, The Brand Union developed corporate identity and corresponding visual symbols ...