19 april, 2021

Putting the Global PR & Communication Model Into Practice

The Global PR & Communication Model Putting the Global PR & Communication Model Into Prac ...

15 december, 2020

The Global PR & Communication Model [LAUNCH SUMMARY]

Video summary of the The Global PR & Communication Model launch. A new model created by Th ...

15 december, 2020

The Global PR & Communication Model launch

The Global Alliance for Public Relations and Communication Management in partnership with ...

3 june, 2016

The new CCO. «Digital Engagement», conference by Bjorn Edlund (Arthur W. Page Society)

Conference by Bjorn Edlund (Vice President, Europe, Middle East & Africa, Arthur W. Page S ...

27 april, 2016

Digital Engagement: Shell case study

Presentation by Björn Edlund, Arthur W. Page Society vice-president, one of the main ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

3 july, 2015

You Are What You Communicate

Masterclass on Corporate Communication by Anne Gregory. She has been Professor of Corporat ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

18 september, 2014

Paul A. Argenti (Tuck School of Business at Darmouth) explains the importance of strategic communication

Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth, ...

2 march, 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

23 october, 2012

Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications

Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental c ...

10 october, 2012

The Communications in the Age of Engagement

Conference by Robert Phillips (President and CEO, Edelman EMEA) at the workshop «La ...

24 august, 2012

Winning over stakeholder support, a key element in the internationalisation of reputation

The strength of a company starts from within. Its employees must be the first to understan ...

8 august, 2012

Communications in the Age of Engagement

The shift will bring inevitable challenges - a social, networked world cannot move forward ...