13 may, 2021

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

16 october, 2015

#ReputationDay. Advances in reputation management

Corporate reputation not only must create value but also act as a protective shield agains ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

29 july, 2015

More conscious and coherent brands: building reputation from within

Coherence of identity and reputation is essentially a reflection of a conscious decision-m ...

11 july, 2015

Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership

The current context of social, technological and environmental changes presents great oppo ...

20 october, 2014

Corporate Social Responsibility: It Works, and It Is Highly Profitable

Is CSR just a beautiful social dream in the world of business ruled by numbers? Or is it a ...

29 july, 2014

The Importance of Sustainability for Reputation and Measurement of the Social Impact on Business

An on-going and active dialogue, beneficial both for the company and the society, is the f ...

24 february, 2013

How to respond to CSR demands improving organizations communication

Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...

24 december, 2011

Europe’s new CSR strategy

The European Commission has published a new communication for the promotion of Corporate S ...

24 december, 2011

The functions and location of CSR in the company’s organization chart

Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...

24 december, 2011

Identifying and prioritizing stakeholders correctly, the key to good crisis management

Stakeholders management has, since the 80’s, been the paradigm that has transformed ...

24 november, 2011

How to manage CSR programs efficiently and convert them into feasible projects

Which Project Management codes should be applied in the direction of Corporate Social Resp ...

24 november, 2011

Doing business with the world: social changes and future trends that will affect CSR

A series of global challenges means doing business is becoming much more complex than it u ...

24 november, 2011

Mission, vision and values of the company: the centre of a good CSR praxis

What is the purpose of the self-declaration made by a company, the elements which make up ...

24 november, 2011

A new common framework for Corporate Social Responsibility: the international standard ISO 26000

The publication of the ISO 26000 guidance is an important advance in an area where so far ...