16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

11 july, 2015

Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership

The current context of social, technological and environmental changes presents great oppo ...

25 june, 2015

Insights & Trends. Communication that Adds Value in the Process of Business Expansion

Communication has become the driver of organizational changes: it opens access to new mark ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

20 november, 2014

Internationalization, digitalization and crisis management – the new challenges of corporate communication

As the old saying goes, if you don’t communicate, you don’t exist. Today, in o ...

20 november, 2014

The New Ethics of Corporate Communication: Honesty, Transparency and Cooperation are Key

Loss of trust in institutions and business as well as their leaders is a fact of the new r ...

19 october, 2014

CCO and Its New Role in Organizations: Improve Reputation and Ensure Sustainability

Companies are no longer isolated from the outer world. They depend on the social context a ...

1 january, 2014

Trust, Key to Achieve Legitimacy and Credibility

Traditional institutions are undergoing a crisis of leadership as a result of reputational ...

24 february, 2013

Linking strategy with communication and dealing with the digital world: the two main purposes of new-style communication directors

As the communication function at organisations becomes more advanced it draws ever closer ...

24 november, 2012

Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...

24 august, 2012

Reputation: the Future of Corporate Communication

Understand the new circumstances, adapt to them and win: communication and public relation ...

1 july, 2012

Chief Communications Officer in the new ‘reputation economy’

Today's environment requires the company's consistent and rigurous management of its corpo ...

1 may, 2011

Corporate reputation in the company agenda

Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...