1 november, 2017

The importance of purpose to connect with employees

Document prepared by Corporate Excellence – Centre for Reputation Leadership. It con ...

10 november, 2016

Why “HOW” is more important than “WHAT” in the battle for differentiation

The main idea of the book is that in the era of behavioural economics, it does not matter ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

8 january, 2016

Achieving a good reputation based on coherence between internal values and external experiences

Connecting with stakeholders' expectations and becoming the company with which everyon ...

8 january, 2016

Corporate reputation: the result of a culture of shared values

Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...

29 july, 2015

Ethical leadership: solidarity, respect and dialogue are essential values to promote social change

The clash between economical and social elements caused by the big global economic crisis ...

29 july, 2015

New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into r ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

20 july, 2015

For Leadership Based on Values and Quality: When Ethics and Efficiency Work Towards the Same Goal

Talking about leadership today means talking about the search for new reference points, ex ...

3 september, 2013

Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand

Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative B ...

24 november, 2011

Mission, vision and values of the company: the centre of a good CSR praxis

What is the purpose of the self-declaration made by a company, the elements which make up ...

16 october, 2011

Young people and brands: generation and consumer attitude change

All new generations have thought at some point that, compared to the previous generation, ...

16 september, 2011

Brands that evolve, brands that are more persuasive

Brands have gone from being merely commercial instruments at the service of marketing and ...

16 september, 2011

New brand values or brands that are adopting new values?

Brands no longer aspire to satisfy, not even to build customer loyalty, they expect to bec ...

16 july, 2011

Social Values of brands in the Web 2.0 era and the role of reputation

What does society expect from brands in this new century? What new expectations do stakeho ...

24 february, 2011

Patagonia: Integrating CSR into business model creation and strategic management

What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...