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Reputation and Corporate Communication: Key Intangibles in Business Management

Published by Unai Admin

18/07/2025

Reputation and Corporate Communication: Key Intangibles in Business Management

The 9th edition of the report created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and Global Alliance for Public Relations and Communication Management collects the 9 major trends in intangible asset management that are currently shaping the business agenda.  Corporate reputation and reputational risk occupy the top spot in the relevance ranking, and they have seen the greatest increase in resources and investment since the previous edition (+7.8 points).  Corporate communication is the trend being worked on the most by companies and the area where senior management invest more resources, demonstrating it strategic role as an essential aspect of the business model of the future. In a global climate of geopol...

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Reputation and Corporate Communication: Key Intangibles in Business Management

Published by Unai Admin

18/07/2025

Reputation and Corporate Communication: Key Intangibles in Business Management

  • The 9th edition of the report created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and Global Alliance for Public Relations and Communication Management collects the 9 major trends in intangible asset management that are currently shaping the business agenda.
  • Corporate reputation and reputational risk occupy the top spot in the relevance ranking, and they have seen the greatest increase in resources and investment since the previous edition (+7.8 points).
  • Corporate communication is the trend being worked on the most by companies and the area where senior management invest more resources, demonstrating it strategic role as a...

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    Approaching the Future 2023 - International Launch

    Published by Unai Admin

    18/07/2025

    Approaching the Future 2023 - International Launch

    The 8th edition of the report created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and Global Alliance for Public Relations and Communication Management collects the 10 major trends in intangible asset management that are currently shaping the business agenda. Corporate communication, the trend being worked on the most by companies. Madrid, July 13th 2023.- The integration of sustainability and environmental, social and governance (ESG) criteria into core business strategies is now the most relevant aspect for organisations in terms of intangible asset management. It is also one of the priorities that companies are now working on the most, along with corporate communication and all aspects related to digitalisatio...

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    New reputation metric: eMotionRep by Kantar

    Published by Unai Admin

    18/07/2025

    New reputation metric: eMotionRep by Kantar

    On the occasion of the 2022 Intangible Metrics Innovation Congress organized by Corporate Excellence - Center for Reputation Leadership, Kantar Insights has presented its reputation metric "eMotionRep by Kantar". This metric, generated after an exhaustive process of research, analysis and review, and validated by Corporate Excellence, has been designed to feed the decisions of organizations and add value, providing more actionable and operational insights that really help in the transformation of companies. towards a more sustainable and resilient management model. With a flexible approach, in which customization coexists with comparability, Kantar Insights has designed a universal measurement model that can be adapted to each reality of the corporation. The eMotionRep by Kantar...

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    Corporate Excellence presenta junto a Global Alliance el informe “Top 15 Trends Worldwide: A Global Perspective”

    Published by Unai Admin

    18/07/2025

    90% of organizations consider that responsible leadership is strategic for their future Corporate Excellence presents, together with the Global Alliance, the report "Top 15 Trends Worldwide: A Global Perspective", which identifies the key issues for the present and future of the management of intangibles, as well as the actions that organizations are implementing to respond to these challenges. Reputation management (8.32 out of 10) and new communication models (8.18 out of 10) are among the most relevant issues and the ones that organizations worldwide are working on the most.  Madrid, March 18, 2022–. Promoting more responsible leadership, adapting to the COVID-19 context, and reputation and reputational risk management are the three main trends of companies globa...

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    Ethics, Reputation and Public Relations go hand in hand

    Published by Unai Admin

    18/07/2025

    Ethics, Reputation and Public Relations go hand in hand

    Madrid, February 6th. Fake news and an inappropriate use of automated communications erode trust and reputations in our institutions. The current crisis in trust is diminishing the ability for organisations, institutions and governments to operate effectively in society. To counteract this and take a leading position on the global practice of public relations, several professional associations met in Madrid to explore possible enhancements to their codes of ethics that guide hundreds of thousands of professionals around the world. Participants in this global discussion on codes of ethics agreed to explore ways to enhance and elevate public relations´ reputation as the guardian of trust through the enhancement of codes of ethics and an agreement on an overarching set of principles ...

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    Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

    Published by Unai Admin

    18/07/2025

    Madrid, November 7. Last Thursday, at the IE Business School, Corporate Excellence presented the last book of its library,The Reputation Risk Handbook, the Spanish adaptation of the work of Andrea Bonime-Blanc, one of the greatest international models in strategic risk management and corporate governance. This is the fourth title of the Corporate Excellence Library and the first of its imprint, now that the foundation just made a debut as independent publisher. The Corporate Excellence Library collects the most relevant works about integrated asset management and key intangible resources, like reputation, brand, communication, sustainability and public affairs. Up to now, Corporate Excellence has published three reference works in their fields of knowledge: The Alignment Fa...

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    How can we get staff to commit to corporate reputation?

    Published by Unai Admin

    18/07/2025

    How can we get staff to commit to corporate reputation?

    Corporate Excellence and Alcor create a new management model: Staff commitment over corporate reputation Until now, we have always measured what do employees think of their company’s reputation. However, under the conviction that employees are not just another stakeholder, but the ones who make or break the company’s reputation through the brand experience they provide to customers and citizens, we have gone the extra mile. We wanted to know not just employees’ opinions but how can we activate their commitment to promote reputation. This has been the base upon which we have built our new management model, along with our partners Alcor, a company specialised in HR and internal communication, and a strategic ally for Corporate Excellence in this field. A new management mo...

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    Annual Meeting 2015: Corporate Excellence member companies are moving towards excellence in management of intangibles assets

    Published by Unai Admin

    18/07/2025

    Ibercaja and Coca-Cola announce their incorporation to Corporate Excellence. With these new members, the Foundation now has 19 companies committed to the management of their intangible assets One more year, Corporate Excellence has held its annual meeting for all the companies that form part of the Foundation to share the progress made in the management of intangible areas over the course of 2015 with the professionals of the reputation, communication, public affairs, metrics and brand areas in those companies. It has also been presented the annual report of activities and projects and the main initiatives to address in 2016. In general, the balance has been very positive for 2015. During this period, Corporate Excellence has deployed30 activitiesincluding workshops, technical meetings, ...

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    Findings and Conclusions from the Online Comments Report 2015

    Published by Unai Admin

    18/07/2025

    The Online Comments Report is an analysis model that evaluates comments made voluntarily on the Internet by the stakeholders as well as their impact by the dimensions that constitute corporate reputation. According to the researchers, the online Comments Report has become a "management tool". On its 4th year, the Online Comments Report consolidated itself as a worldwide standard for reputation management on the Internet.  The report contains a map of stakeholders that actively use the Internet and the networks that should be taken into account when developing a strategy of positioning on the Internet. For the 4th issue of Online Comments Report, analysis of 47,903 URLs, 24,692 mentions, 68 corporate brands and 15 industries and the real–time network Twitter, the socia...

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    Llorente&Cuenca and Corporate Excellence present the 3rd issue of Online Comments Analysis

    Published by Unai Admin

    18/07/2025

    Llorente&Cuenca and Corporate Excellence present the 3rd issue of Online Comments Analysis

    Madrid. March 6, 2014. Llorente&Cuenca and Corporate Excellence – Centre for Reputation Leadership are presenting the 3rd issue of Online Comments Analysis, an analysis model designed for evaluating the impact of online messages on corporate reputation. This year 78,896 URLs, 45,063 references, 71 corporate brands and 16 industries were analyzed by 7 dimensions of reputation (Products and Services, Financial Results, Innovation, Workplace, Leadership, Governance and Citizenship). “The huge impact of new technologies has accelerated social changes that lead to more complicated relations between companies and their numerous stakeholders. The Internet turned everyone into potential producers of information”, says Ángel Alloza, the CEO of Corporate Excel...

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    Corporate Reputation launched at Columbia Business School

    Published by Unai Admin

    18/07/2025

    Corporate Reputation launched at Columbia Business School

    Madrid, January 30th 2014. Corporate Reputation, the new title in the Corporate Excellence Series, was presented at Columbia Business School yesterday.  The presentation of Corporate Reputation took place at Columbia Business School; around 50 top experts in the area of reputation attended to the event; including Roger Bolton, President of Arthur Page Society, the largest U.S. Association of professionals working in the field of public relations and corporate communication. Corporate Excellence – Centre for Reputation Leadership and Arthur Page Society work together in a project on The New Communication Model. The project is based on a publication by the American association which looks at such important issues as adapting corporate ...

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    Corporate Reputation will be presented at Columbia Business School in New York

    Published by Unai Admin

    18/07/2025

    Corporate Reputation will be presented at Columbia Business School in New York

    Madrid January 15, 2014.  Corporate Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees; stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands.  Therefore, in this new context corporate reputation is one of the most popular non-financial indicators used by organizations. “Corporate Reputation” is the second book of the Corporate Excellence Series. This text is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analyzed from three perspectives: financial, psyc...

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    Latest Advances in our Reputation Roadmap

    Published by Unai Admin

    18/07/2025

    Madrid, December 10, 2013. “Although we still have way to go, this time walking together, many goals have been reached. Many improvements have been made” this was the opening sentence of José Luis González-Besada, Chairman of Corporate Excellence and Communication Director at Iberdrola, at the First Annual Meeting held on December 3rd at Deusto Business School in Madrid.  More than 60 top-level professionals from the 17 companies that form part of the Foundation participated in the meeting. Each company shared with the assistants the advances made in the last two years, as well as the main challenges to be faced in the future. Most of the speakers pointed out important topics related to managing large companies among all the difficulties ...

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    What makes a CCO Excellent?

    Published by Unai Admin

    18/07/2025

    What makes a CCO Excellent?

    Medellin, Colombia, October 29, 2013. Corporate Excellence - Centre for Reputation Leadership presented the main findings of the study “What makes a CCO Excellent?” (El Chief Communications Officer del futuro in Spanish) at the 2ndInternational Conference on Reputation in Latino America that is being celebrated in Medellin. It is a research study carried out by Cees van Riel, Professor of Corporate Communication at the Rotterdam School of Management – Erasmus University along with Corporate Excellence  - Centre for Reputation Leadership.  The study was carried out between June 2011 and December 2012. In depth interviews and surveys were made to 117 Communication Directors of large enterprises in the United States, United Kingdom, Germany, France, Spain, It...

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    Presentation of Corporate Reputation in Barcelona

    Published by Unai Admin

    18/07/2025

    Madrid, October 2nd, 2013. Yesterday, at Gas Natural Fenosa in Barcelona it was presented Corporate Reputation. This is the last book of the series developed jointly by Corporate Excellence  - Centre for Reputation Leadership and LID Editorial. It is the second book published under this framework of collaboration. In this case, it is a manual on one of the most important non-financial assets for organizations, corporate reputation. The manual, the first one of the field published in Spanish, is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analysed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloza (psychologist), Enrique...

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    Corporate Reputation, the new book of the Corporate Excellence Library, Presented in Madrid

    Published by Unai Admin

    18/07/2025

    Madrid, September 20, 2013. Yesterday, it was presented the last book of the series that was created a year ago by Corporate Excellence – Centre for Reputation Leadership and LID Editorial. The title of the manual Corporate Reputation is a comprehensive psychosocial analysis of corporate reputation, an overview of the concept’s historical development, and a contribution to solidifying the concept’s scientific character thanks to suggested measurement tools and management models. This text is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analysed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloz...

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