13 may, 2021

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

29 july, 2015

Building Brands Together: Creation, Participation, Socialization and Self-realization as the New Needs of Stakeholders

The phenomenon of co-creation is becoming more and more widespread in the world of large c ...

29 july, 2015

New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into r ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

20 november, 2014

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

21 march, 2014

The boom of co-creation: brand management that listens to stakeholders and involves them in its processes

Brand Management is becoming an increasingly multi-actor discipline that encourages custom ...

2 march, 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

24 august, 2012

Winning over stakeholder support, a key element in the internationalisation of reputation

The strength of a company starts from within. Its employees must be the first to understan ...

1 january, 2012

Corporate reputation, an increasingly important factor in making a purchasing decision

Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...

24 december, 2011

Identifying and prioritizing stakeholders correctly, the key to good crisis management

Stakeholders management has, since the 80’s, been the paradigm that has transformed ...

24 december, 2011

The functions and location of CSR in the company’s organization chart

Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...