12 march, 2020

The convergence of brand purpose and data ethics

The last decade has seen mounting consumer demand for brands to deliver greater transparen ...

1 december, 2017

Beyond social responsibility: connecting with society

Company leaders are the ones who can integrate the porpose on the business, it is all abpu ...

16 october, 2015

#ReputationDay. Advances in reputation management

Corporate reputation not only must create value but also act as a protective shield agains ...

29 july, 2015

More conscious and coherent brands: building reputation from within

Coherence of identity and reputation is essentially a reflection of a conscious decision-m ...

20 october, 2014

Corporate Social Responsibility: It Works, and It Is Highly Profitable

Is CSR just a beautiful social dream in the world of business ruled by numbers? Or is it a ...

12 september, 2014

Jan van der Kaaij (Between-Us) explains us the importance of sustainability

Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainab ...

20 august, 2014

Global trends on business and society

PowerPoint sobre “Global trends in business and society (Tendencias globales del neg ...

3 april, 2014

Book Summaries. Becoming a Citizen Brand is the Best Way of Building an Excellent Reputation

If a company understands and shares the concerns and aspirations of its stakeholders, it m ...

24 february, 2013

How to respond to CSR demands improving organizations communication

Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...

15 november, 2012

New developments and trends in sustainability communications

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...

17 october, 2012

New developments and trends in sustainability communications

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...

24 december, 2011

Europe’s new CSR strategy

The European Commission has published a new communication for the promotion of Corporate S ...

24 december, 2011

The functions and location of CSR in the company’s organization chart

Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...

24 december, 2011

Identifying and prioritizing stakeholders correctly, the key to good crisis management

Stakeholders management has, since the 80’s, been the paradigm that has transformed ...

24 november, 2011

How to manage CSR programs efficiently and convert them into feasible projects

Which Project Management codes should be applied in the direction of Corporate Social Resp ...

24 november, 2011

Doing business with the world: social changes and future trends that will affect CSR

A series of global challenges means doing business is becoming much more complex than it u ...

24 november, 2011

A new common framework for Corporate Social Responsibility: the international standard ISO 26000

The publication of the ISO 26000 guidance is an important advance in an area where so far ...

1 march, 2011

Novartis: The integration of social action and the management of foundations in the CSR policy

What are the keys to make social work an important support in the development of Corporate ...

24 february, 2011

La Fageda: A responsible, committed style of leadership

What do leadership and personal responsibility have in common? And what do groundbreaking ...

24 february, 2011

Patagonia: Integrating CSR into business model creation and strategic management

What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...

24 february, 2011

Cases. Zara: Managing chain of value and driving CSR with consumers

The fast fashion Spanish company Zara and its Inditex Group has become a milestone after r ...