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Online Comments Report 2016 (Executive Summary)

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Building a Unique Reality: The Power of Language

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Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

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A New Information Environment: from Persuasion to Influence

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Brand Journalism: a Value-generating Technique

The processes of brand creation, development and positioning have changed a lot due to the ...

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How to communicate innovation in order to generate value for the brand and build excellent reputation

This document analyzes the role of the social media in communications about a company&rsqu ...

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A new way of doing advertisement: Branded Content

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Storytelling or The Art to Tell Brand Stories

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Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...