17 december, 2020

The Global PR & Comm Model [Express presentation]

Express presentation of The Global PR & Communication Model launch. A new model created by ...

15 december, 2020

The Global PR & Communication Model [LAUNCH SUMMARY]

Video summary of the The Global PR & Communication Model launch. A new model created by Th ...

4 april, 2016

Online Comments Report 2016 (Executive Summary)

5th issue of the Online Comments Report, developed by Corporate Excellence and LLORENTE & ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

7 december, 2015

Building a Unique Reality: The Power of Language

Language builds up our reality, establishes how we relate to others and influences our pla ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

24 march, 2015

Brand Journalism: a Value-generating Technique

The processes of brand creation, development and positioning have changed a lot due to the ...

4 march, 2015

How to communicate innovation in order to generate value for the brand and build excellent reputation

This document analyzes the role of the social media in communications about a company&rsqu ...

24 may, 2013

A new way of doing advertisement: Branded Content

Are entertainment formats prevailing to traditional advertisement? What is the best way to ...

24 february, 2013

Storytelling or The Art to Tell Brand Stories

We live in a new attention economy, where time, as never before, is gold and information s ...

24 november, 2012

Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...