14 august, 2013

What makes a Chief Communications Officer Excellent? (English version)

Conference Summary of the main findings of the study: What makes a Chief Communications Of ...

24 may, 2013

Jonathan Labrey (IIRC) talks us about the IR Pilot Programme

«Integrated Reporting Cases. Progress and the IR Pilot Programme» was the work ...

24 may, 2013

A new way of doing advertisement: Branded Content

Are entertainment formats prevailing to traditional advertisement? What is the best way to ...

24 march, 2013

Management by conviction: improving a brand eligibility, location, flair and positioning

Emotions are the key of decisions: they are in the beginning and in the end of every relat ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

24 february, 2013

Linking strategy with communication and dealing with the digital world: the two main purposes of new-style communication directors

As the communication function at organisations becomes more advanced it draws ever closer ...

24 february, 2013

Executive Summary: What makes a Chief Communications Officer Excellent?

Executive Summary of an international research study sponsored by Corporate Excellence &nd ...

24 february, 2013

How to respond to CSR demands improving organizations communication

Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...

24 february, 2013

What Makes a Chief Communications Officer Excellent?

An international research study sponsored by Corporate Excellence – Centre for Reput ...

24 february, 2013

Storytelling or The Art to Tell Brand Stories

We live in a new attention economy, where time, as never before, is gold and information s ...

22 december, 2012

15 experts talk about Corporate Excellence

Fifteen international gurus in brand management, communication and corporate reputation, w ...

22 november, 2012

Reputation Management: Reptrak Methodology

Workshop Reputation Management: Reptrak Methodology by Nicolas Trad, Executive Partner at ...

15 november, 2012

New developments and trends in sustainability communications

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...

14 november, 2012

«The Alignment Factor» by Cees Van Riel

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

30 october, 2012

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University ...

28 october, 2012

International brand positioning: improving use, protection and the performance of intangibles

At times of crisis many companies choose to invest in branding rather than in their capaci ...

23 october, 2012

Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications

Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental c ...

19 october, 2012

Winning back confidence in the face of the crisis, and managing that trust in the changing environment of the digital age

In times of uncertainty, confidence is undermined – causing widespread doubt and sce ...

17 october, 2012

New developments and trends in sustainability communications

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...

10 october, 2012

The Communications in the Age of Engagement

Conference by Robert Phillips (President and CEO, Edelman EMEA) at the workshop «La ...

10 october, 2012

Lecture: A New Model for Corporate Communications by Roger Bolton at The Global CCO Program

Conference at The Global CCO Program by Roger Bolton (president, Arthur W. Page Society) o ...

8 october, 2012

Remuneration, training and diversity – issues supervised by the Boards of publicly traded companies

This document analyzes the evolution of Boards of Directors, and the challenges of the cor ...

24 september, 2012

Overview of the Best Academic and Consulting Models Used for Evaluation of Brands

What are the best perspectives and aspects for analysing the most important intangible ass ...

24 september, 2012

The CEO’s role in reputation building and in recovery after a crisis situation

Ranging from an unplanned departure or succession, through the setting of a companies visi ...

21 september, 2012

Nicolas Trad (Reputation Institute) talks us about reputation management

Nicolas Trad, Executive Partner at Reputation Institute, explain to us about the main chal ...

21 september, 2012

Wolfang Boffo (Munich Re) explain to us what is the meaning of a reputational risk

Wolfang Boffo, Head of Client Management Munich Re, explain to us what is the meaning of a ...

16 september, 2012

How the reputation of a country can either help or hinder the internationalistaion of a company´s reputation

There are two key factors that contribute to the reputation of a company when it decides t ...