24 may, 2013

Jonathan Labrey (IIRC) talks us about the IR Pilot Programme

«Integrated Reporting Cases. Progress and the IR Pilot Programme» was the work ...

24 may, 2013

A new way of doing advertisement: Branded Content

Are entertainment formats prevailing to traditional advertisement? What is the best way to ...

25 april, 2013

The CEO's role in leading transformation

In today's business environment, companies cannot settle for incremental improvement, ...

24 april, 2013

Vestas and a new model of humanistic capitalism

Does the need to manage reputation in companies play a part in bringing about change in th ...

23 april, 2013

IIRC Consultation Draft of the International IR Framework

Conferencia de Jonathan Labrey, Director de Comunicación de International Integrate ...

24 march, 2013

Management by conviction: improving a brand eligibility, location, flair and positioning

Emotions are the key of decisions: they are in the beginning and in the end of every relat ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

24 february, 2013

Linking strategy with communication and dealing with the digital world: the two main purposes of new-style communication directors

As the communication function at organisations becomes more advanced it draws ever closer ...

24 february, 2013

Executive Summary: What makes a Chief Communications Officer Excellent?

Executive Summary of an international research study sponsored by Corporate Excellence &nd ...

24 february, 2013

How to respond to CSR demands improving organizations communication

Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...

24 february, 2013

What Makes a Chief Communications Officer Excellent?

An international research study sponsored by Corporate Excellence – Centre for Reput ...

24 february, 2013

Storytelling or The Art to Tell Brand Stories

We live in a new attention economy, where time, as never before, is gold and information s ...

18 february, 2013

Predecting elections. A "Wisdom of crowds" approach

Opinion polls are the currency of politics. They are used by media organisations to evalua ...

15 february, 2013

This Digital Life

We are entering a new era – an age in which technology has become so thoroughly inte ...

31 january, 2013

The Company Brand

PowerPoint about «The Company Brand». Conference by Terry Tyrrell, Worldwide C ...

30 january, 2013

How to become a four-star CCO

Conference by Cees Van Riel, Professor of Corporate Communication, Rotterdam School of Man ...

22 december, 2012

15 experts talk about Corporate Excellence

Fifteen international gurus in brand management, communication and corporate reputation, w ...

24 november, 2012

Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...

24 november, 2012

The case of Tetra Pak: Placing reputation at the heart of business strategy

Many organisations include reputational management as part of their daily operations, inte ...

22 november, 2012

Reputation Management: Reptrak Methodology

Workshop Reputation Management: Reptrak Methodology by Nicolas Trad, Executive Partner at ...