15 november, 2012

New developments and trends in sustainability communications

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...

14 november, 2012

«The Alignment Factor» by Cees Van Riel

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

30 october, 2012

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University ...

28 october, 2012

International brand positioning: improving use, protection and the performance of intangibles

At times of crisis many companies choose to invest in branding rather than in their capaci ...

24 october, 2012

Siemens and the management of transparency: Restoring reputation in the wake of internal corruption

It takes a long time to build up a good reputation but only an instant to destroy it. This ...

23 october, 2012

Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications

Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental c ...

19 october, 2012

Winning back confidence in the face of the crisis, and managing that trust in the changing environment of the digital age

In times of uncertainty, confidence is undermined – causing widespread doubt and sce ...

17 october, 2012

New developments and trends in sustainability communications

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...

10 october, 2012

The Communications in the Age of Engagement

Conference by Robert Phillips (President and CEO, Edelman EMEA) at the workshop «La ...

10 october, 2012

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence (Cees van Riel)

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

10 october, 2012

Lecture: A New Model for Corporate Communications by Roger Bolton at The Global CCO Program

Conference at The Global CCO Program by Roger Bolton (president, Arthur W. Page Society) o ...

8 october, 2012

Remuneration, training and diversity – issues supervised by the Boards of publicly traded companies

This document analyzes the evolution of Boards of Directors, and the challenges of the cor ...

28 september, 2012

El impacto de la reputación en la satisfacción del cliente

Documento de Buenas Prácticas elaborado por el Foro de Reputación Corporativ ...

24 september, 2012

Making a business grow and internationalise in the global context of the new reputation economy

Expanding a company across borders requires a solid reputation: Support measures in the fo ...

24 september, 2012

Overview of the Best Academic and Consulting Models Used for Evaluation of Brands

What are the best perspectives and aspects for analysing the most important intangible ass ...

24 september, 2012

The CEO’s role in reputation building and in recovery after a crisis situation

Ranging from an unplanned departure or succession, through the setting of a companies visi ...

21 september, 2012

Nicolas Trad (Reputation Institute) talks us about reputation management

Nicolas Trad, Executive Partner at Reputation Institute, explain to us about the main chal ...

21 september, 2012

Wolfang Boffo (Munich Re) explain to us what is the meaning of a reputational risk

Wolfang Boffo, Head of Client Management Munich Re, explain to us what is the meaning of a ...

20 september, 2012

Reputational Risk Insurance

Media reporting will not stop, be it print, television or, sometimes even worse, social me ...

16 september, 2012

How the reputation of a country can either help or hinder the internationalistaion of a company´s reputation

There are two key factors that contribute to the reputation of a company when it decides t ...

13 september, 2012

Benedikt Schermutzki (Munich Re) talks about innovativing reputational risk solutions

Benedikt Schermutzki, Head of New Risk Solutions Munich Re, talks about the significant de ...

12 september, 2012

Interview with Larry Parnell, Director at the GSPM, George Washington University

Interview with Larry Parnell, Associate Professor and Director at the Graduate School of P ...

5 september, 2012

Reputational Risk Insurance

Media reporting will not stop, be it print, television or, sometimes even worse, social me ...