12 march, 2020

What does your brand stand for? Why purpose is key to competitive agility

In an era of radical visibility, technology and media have given individuals the power to ...

1 october, 2019

Winning in the era of brand experience

The importance of brands providing their customers with memorable and engaging experiences ...

1 february, 2019

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

1 december, 2017

Businesses guided by values are more successful and have a greater social impact

Can a business and its activities be transformed without before changing its organizationa ...

10 november, 2016

The most relevant brands in the United States

At Prophet, we believe that the strongest brands are the ones that are relentlessly releva ...

25 october, 2016

Anatomy of Growth

Growth is human, it’s natural, and it’s as vital to businesses as it is to peo ...

26 march, 2016

Retail Banking 2020. Evolution or Revolution?

To produce this paper, the authors integrated insights from PwC teams worldwide. They surv ...

17 february, 2016

Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands

Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...

12 august, 2015

Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation

This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...

29 july, 2015

More conscious and coherent brands: building reputation from within

Coherence of identity and reputation is essentially a reflection of a conscious decision-m ...

29 july, 2015

Building Brands Together: Creation, Participation, Socialization and Self-realization as the New Needs of Stakeholders

The phenomenon of co-creation is becoming more and more widespread in the world of large c ...

29 may, 2015

Innovation as Key to Successful Brand Management

Are innovative brands more valuable? Can incremental innovation increase value or is it ne ...

29 may, 2015

Top Managers’ Engagement as the Key Factor of Corporate Brand’s Success

Are top managers aware of the importance of corporate branding? Who is responsible for man ...

1 april, 2015

Corporate branding as a strategic platform to generate trust and establish co-creation processes: Repsol and Cosentino

In a very short period, brands have evolved beyond being product and customer centred to d ...

4 march, 2015

External Experience: Building Brand Day by Day with Customers

Fun, passion, sophistication, design, dream, humour, surprise, freshness, simplicity, curi ...

4 march, 2015

Digital Experience: Building Brand from the Real World To Virtual Reality

Brands draw not only on meanings and values, but also on the five senses and associated ph ...

19 november, 2014

Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»

Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...

12 november, 2014

«How Smart Brands Make More Money», by Nigel Hollis

Nigel Hollis is Executive Vice President and Chief Global Analyst at Kantar Millward Brown ...

5 november, 2014

Nigel Hollis (Millward Brown) talks about Brand Management

Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...