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19 may, 2020

Reputación & Riesgos Reputacionales

Top 15. Approaching the Future 2020

This document summarizes in a visual way the 15 main learnings from Approaching The Future ...

19 may, 2020

Reputación & Riesgos Reputacionales

Approaching the Future 2020 Executive Summary

This document synthesizes the key ideas of the report Approaching The Future 2020 on trend ...

Document

25 march, 2020

COVID-19 | MEDIA OVERVIEW

Comunicación

25 march, 2020

Comunicación

COVID-19 | MEDIA OVERVIEW

Calls for increased U.S. federal action, coverage of the historic $2 trillion economic sti ...

12 march, 2020

Propósito & Cultura

The convergence of brand purpose and data ethics

The last decade has seen mounting consumer demand for brands to deliver greater transparen ...

12 march, 2020

Marca

What does your brand stand for? Why purpose is key to competitive agility

In an era of radical visibility, technology and media have given individuals the power to ...

28 february, 2020

Sostenibilidad

Learnings from ethics management in business

This document summarizes the main lessons learned from the ethics conference organized by ...

10 february, 2020

Propósito & Cultura

From Governance to Purpose to the Fundamental Reshaping of Finance

Since 2012, Larry Fink, Chairman and CEO of BlackRock – the world’s largest fu ...

14 november, 2019

Métricas

Global Intangible Finance Tracker 2019. An annual review of the world’s intangible value

The value of undisclosed intangible assets globally has declined for the first time since ...

1 october, 2019

Marca

Winning in the era of brand experience

The importance of brands providing their customers with memorable and engaging experiences ...

16 april, 2019

Comunicación

Alberto Lopez-Valenzuela (Alva Group) talks about the Connecting Leader

Over the last twenty-five years, we have seen a dramatic shift in the balance of power fro ...

9 april, 2019

Reputación & Riesgos Reputacionales

Approaching The Future 2019

Approaching the Future: Trends in Reputation and Management of Intangibles identifies the ...

1 february, 2019

Marca

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

1 june, 2018

Reputación & Riesgos Reputacionales

Why People Love Art Museums? - Study

Cees Van Riel, professor of the Rotterdam School of Management, Erasmus University (RSM), ...

23 april, 2018

Reputación & Riesgos Reputacionales

Approaching The Future 2018

Approaching The Future is an annual report on reputation and intangible assets, it identif ...

16 february, 2018

Reputación & Riesgos Reputacionales

Craig Carroll talks about corporate reputation

Interview with Craig Carroll where he explains the main insights of Corporate Reputation m ...

10 february, 2018

Reputación & Riesgos Reputacionales

Research on Corporate Reputation. Conversation

Colloquium on Corporate Reputation organized by Corporate Excellence where Craig Carroll e ...

21 december, 2017

Reputación & Riesgos Reputacionales

The Impact of digital and social media on reputation management

What changes when we lose or gain reputation? What remains the same? What elements make ...

1 december, 2017

Marca

Businesses guided by values are more successful and have a greater social impact

Can a business and its activities be transformed without before changing its organizationa ...

1 december, 2017

Reputación & Riesgos Reputacionales

Beyond social responsibility: connecting with society

Company leaders are the ones who can integrate the porpose on the business, it is all abpu ...

28 november, 2017

Métricas

Global Intangible Finance Tracker (GIFT 2017). Symposium

Dialogue between David Haigh (CEO, Brand Finance) and Ángel Alloza (CEO, Corporate ...

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