24 september, 2012
Insights
The CEO’s role in reputation building and in recovery after a crisis situation
Ranging from an unplanned departure or succession, through the setting of a companies visi ...
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24 september, 2012
Insights
The CEO’s role in reputation building and in recovery after a crisis situation
Ranging from an unplanned departure or succession, through the setting of a companies visi ...
News
21 september, 2012Spain continues to be one of the countries with the best reputation among G8 consumers
21 september, 2012
Entrevistas
Wolfang Boffo (Munich Re) explain to us what is the meaning of a reputational risk
Wolfang Boffo, Head of Client Management Munich Re, explain to us what is the meaning of a ...
21 september, 2012
Entrevistas
Nicolas Trad (Reputation Institute) talks us about reputation management
Nicolas Trad, Executive Partner at Reputation Institute, explain to us about the main chal ...
20 september, 2012
Videos resúmenes
Media reporting will not stop, be it print, television or, sometimes even worse, social me ...
16 september, 2012
Internacionalización
There are two key factors that contribute to the reputation of a company when it decides t ...
13 september, 2012
Entrevistas
Benedikt Schermutzki (Munich Re) talks about innovativing reputational risk solutions
Benedikt Schermutzki, Head of New Risk Solutions Munich Re, talks about the significant de ...
5 september, 2012
Vídeos
Media reporting will not stop, be it print, television or, sometimes even worse, social me ...
24 july, 2012
Empleados
Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up
What is the objective of brand valuation? Is it possible to accurately express the value o ...
24 june, 2012
Global Issues
The society of reputation: a mechanism of social selection and self-regulation
From the biological point of view, reputation may be considered a mechanism of social sele ...
24 may, 2012
Alineamiento y cultura corporativa
Management Strategies for the Corporate Brand: the Role of the Reputation in Differentiation
The importance of corporate brands in the management of large companies is increasing, tur ...
1 january, 2012
Estrategia
Corporate reputation, an increasingly important factor in making a purchasing decision
Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...
24 december, 2011
Insights
Avoiding unnecessary risks in order to strengthen and improve reputation: the reputation scorecard
A risk is produced as a consequence of a deception, a disappointment in expectations or a ...
24 october, 2011
Estrategia
Four business strategies for protecting corporate reputation
Stakeholders increasingly expect companies to deliver greater transparency.Those organizat ...
5 october, 2011
Insights
How to rebuild the Spain´s reputation using Spanish company brands abroad
Can Spain use the strength of the brands owned by its successfully internationalized compa ...
16 september, 2011
Insights
A system of risk control and monitoring to protect corporate reputation
Traditionally we have put weight on the proactive management of a company's reputation, in ...
16 september, 2011
Insights
Relevant information for reputation: alerts maps and stakeholders
Reputational intelligence makes its own space within reputation management. The informatio ...
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