30 september, 2024

Trend map - Approaching The Future 2024

Do you want to know the most important trends in intangibles for companies? Approaching t ...

13 july, 2023

Top Learning Points. Approaching the Future 2023

Top Learning Points of Approaching the Future 2023. Trends in Reputation and Intangible As ...

25 may, 2023

Results preview teaser - Approaching The Future 2023

Video teaser Approaching the Future 2023. Trends in reputation and management of intangibl ...

25 may, 2023

International trend launch. Approaching The Future 2023

Relive the international trend launch event of Approaching the Future 2023. Trends in Repu ...

25 may, 2023

Approaching the Future 2023 - FULL REPORT [★ by subscription]

Full Report of Approaching the Future 2023. Trends in Reputation and Intangible Asset Mana ...

25 may, 2023

Executive Summary. Approaching the Future 2023

Executive Summary of Approaching the Future 2023. Trends in Reputation and Intangible Asse ...

25 may, 2023

Trends Map. Approaching The Future 2023

Trends map of Approaching the Future 2023. Trends in Reputation and Intangible Asset Manag ...

26 may, 2022

Approaching the Future 2022: Trends in Reputation and Intangible Asset Management

Full report Approaching the Future 2022. Trends in reputation and management of intangible ...

25 november, 2021

2021 Annual Conference summary illustration

Illustration made live by Marina Marisma during the 2021 Annual Conference: 10 years makin ...

13 may, 2021

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

15 december, 2020

The Global PR & Communication Model [LAUNCH SUMMARY]

Video summary of the The Global PR & Communication Model launch. A new model created by Th ...

15 december, 2020

The Global PR & Communication Model launch

The Global Alliance for Public Relations and Communication Management in partnership with ...

1 december, 2017

Businesses guided by values are more successful and have a greater social impact

Can a business and its activities be transformed without before changing its organizationa ...

26 march, 2016

Retail Banking 2020. Evolution or Revolution?

To produce this paper, the authors integrated insights from PwC teams worldwide. They surv ...

29 july, 2015

Building Brands Together: Creation, Participation, Socialization and Self-realization as the New Needs of Stakeholders

The phenomenon of co-creation is becoming more and more widespread in the world of large c ...

1 april, 2015

Corporate branding as a strategic platform to generate trust and establish co-creation processes: Repsol and Cosentino

In a very short period, brands have evolved beyond being product and customer centred to d ...

24 february, 2014

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the v ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...

31 january, 2013

The Company Brand

PowerPoint about «The Company Brand». Conference by Terry Tyrrell, Worldwide C ...

14 november, 2012

«The Alignment Factor» by Cees Van Riel

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

10 october, 2012

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence (Cees van Riel)

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

8 january, 2012

Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture

A corporate brand is used not only to ensure the application of business strategy but also ...

1 january, 2012

Corporate reputation, an increasingly important factor in making a purchasing decision

Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...