Todo

16 april, 2019

Comunicación

Alberto Lopez-Valenzuela (Alva Group) talks about the Connecting Leader

Over the last twenty-five years, we have seen a dramatic shift in the balance of power fro ...

1 february, 2019

Marca

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

1
0

16 february, 2018

Reputación & Riesgos Reputacionales

Craig Carroll talks about corporate reputation

Interview with Craig Carroll where he explains the main insights of Corporate Reputation m ...

8
0

8 february, 2018

Reputación & Riesgos Reputacionales

Cees van Riel presents the main points of the study Why people love art museums?

In this interview, Cees van Riel, professor of the Rotterdam School of Management, Erasmus ...

13
1

28 november, 2017

Métricas

David Haigh (Brand Finance) explain to us the key points of the Global Intangible Finance Tracker 2017

Interview with David Haigh (CEO and Founder, Brand Finance) where he explains to us the ma ...

7
0

22 november, 2016

Sostenibilidad

Alessandra Oglino (RepRisk) explain to us the ASG risks management

Interview with Alessandra Oglino, Sales and Account Executive at RepRisk, where she explai ...

22
0

13 october, 2016

Sostenibilidad

Raúl Manjarín (RepRisk) talks us about the ASG risks

Interview with Raúl Manjarín, Manager Business Development at RepRisk, where ...

3
0

29 july, 2016

Métricas

David Haigh (Brand Finance) presents the Global Intangible Financial Tracker 2016

Interview with David Haigh (Founder & CEO, Brand Finance) where he talks about the main po ...

5
0

3 june, 2016

Comunicación

Bjorn Edlund (Arthur W. Page Society) talks about the new role of the CCO

Interview with Bjorn Edlund (Vice President, Europe, Middle East & Africa, Arthur W. Page ...

11
0

30 may, 2016

Comunicación

Roger Bolton (W. Page Society) talks about the role of the CCO

Interview with Roger Bolton (President, Arthur W. Page Society). He talks about the role o ...

32
0

17 february, 2016

Marca

Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands

Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...

8
0

23 november, 2015

Reputación & Riesgos Reputacionales

Craig Carroll (New York University Professor) explain to us the main ideas of his class at The Global CCO

Craig Carrol, Corporate Excellence Advisory Board Member and New York University Professor ...

4
1

20 november, 2014

Comunicación

Roger Bolton (Arthur W. Page Society) talks about the new communication model

Roger Bolton, President of Arthur W. Page Society – and a member of Corporate Excell ...

8
0

19 november, 2014

Marca

Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»

Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...

5
0

5 november, 2014

Marca

Nigel Hollis (Millward Brown) talks about Brand Management

Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...

10
0

29 october, 2014

Reputación & Riesgos Reputacionales

Interview with Michele Tesoro Tess, Reputation Institute

Interview with Michele Tesoro, Reputation Institute, at the Workshop on Reputational Risk: ...

4
0

29 october, 2014

Reputación & Riesgos Reputacionales

Interview with Elena Koumentakis, Head of Reputation at Pirelli

Elena Koumentakis, Head of Reputation at Pirelli, explains us the Pirelli reputational ris ...

5
0

22 october, 2014

Asuntos Públicos

Christophe Guibeleguiet (GlobeScan) talks about the «GlobeScan Radar 2014»

Interview with Christophe Guibeleguiet, CoCEO GlobeScan, at the workshop «Gesti&oacu ...

7
0

15 october, 2014

Comunicación

Paul A. Argenti (Tuck School of Business at Darmouth) talks about his book «Strategic Communication and Its Contribution to Reputation»

Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth ...

2
0

19 september, 2014

Comunicación

Roger Bolton (Arthur W. Page Society) explains the new model of communication «Building Belief»

Roger Bolton (President, Arthur W. Page Society), explains the new model of communication: ...

7
0

18 september, 2014

Comunicación

Paul A. Argenti (Tuck School of Business at Darmouth) explains the importance of strategic communication

Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth, ...

11
0

12 september, 2014

Sostenibilidad

Jan van der Kaaij (Between-Us) explains us the importance of sustainability

Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainab ...

10
0

12 september, 2014

Comunicación

David Rogers (BRITE) explains us how new technologies are changing the way organizations make corporate communications

David Rogers is the Executive Director of BRITE at Columbia Business School and the facult ...

5
0

8 august, 2014

Comunicación

Bernd Schmidt (Columbia Business School) explains us the importance of communication management to create long-term business

Professor Schmitt researches, teaches, and advises corporations on creative strategy, bran ...

4
0

3 september, 2013

Marca

Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand

Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative B ...

13
0

24 may, 2013

Métricas

Jonathan Labrey (IIRC) talks us about the IR Pilot Programme

«Integrated Reporting Cases. Progress and the IR Pilot Programme» was the work ...

2
0

22 december, 2012

Reputación & Riesgos Reputacionales

15 experts talk about Corporate Excellence

Fifteen international gurus in brand management, communication and corporate reputation, w ...

8
0

30 october, 2012

Marca

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University ...

5
0

23 october, 2012

Comunicación

Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications

Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental c ...

10
0

21 september, 2012

Reputación & Riesgos Reputacionales

Nicolas Trad (Reputation Institute) talks us about reputation management

Nicolas Trad, Executive Partner at Reputation Institute, explain to us about the main chal ...

4
0

21 september, 2012

Reputación & Riesgos Reputacionales

Wolfang Boffo (Munich Re) explain to us what is the meaning of a reputational risk

Wolfang Boffo, Head of Client Management Munich Re, explain to us what is the meaning of a ...

5
0

13 september, 2012

Reputación & Riesgos Reputacionales

Benedikt Schermutzki (Munich Re) talks about innovativing reputational risk solutions

Benedikt Schermutzki, Head of New Risk Solutions Munich Re, talks about the significant de ...

11
0

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