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Sustainable Authored by: Value Creation

Published by Unai Admin

18/07/2025

Sustainable Authored by: Value Creation

Sustainable Authored by: Value Creation

GlobeScan, la consultora canadiense especializada en investigación y análisis de mercados con un enfoque particular en temas de sostenibilidad, responsabilidad corporativa y gestión de la reputación, ha presentado el GlobeScan Sustainable Value Creation Report de 2024. En el informe aborda cómo las empresas están integrando la sostenibilidad en sus operaciones y estrategias para crear valor a largo plazo.

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Una guía fundamental para las empresas: Comunicar la sostenibilidad y su impacto en la reputación

Published by Unai Admin

18/07/2025

Una guía fundamental para las empresas: Comunicar la sostenibilidad y su impacto en la reputación

Una guía fundamental para las empresas: Comunicar la sostenibilidad y su impacto en la reputación

imagenes/Documentos/imgsem/f4/f48d/f48d7d5d-b6bc-a689-7f1d-80d740f5d9e5/e62bd6a5-afd5-d5c3-6424-5cb3e07cc53d.jpg



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Top Learning Points. Approaching the Future 2023

Published by Unai Admin

17/07/2025

Top Learning Points. Approaching the Future 2023





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Results preview teaser - Approaching The Future 2023

Published by Unai Admin

17/07/2025







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Approaching the Future 2023 - FULL REPORT [★ by subscription]

Published by Unai Admin

17/07/2025

Approaching the Future 2023 - FULL REPORT [★ by subscription]





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Trends Map. Approaching The Future 2023

Published by Unai Admin

17/07/2025

Trends Map. Approaching The Future 2023





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Executive Summary. Approaching the Future 2023

Published by Unai Admin

17/07/2025

Executive Summary. Approaching the Future 2023





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International trend launch. Approaching The Future 2023

Published by Unai Admin

17/07/2025






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Video presentation. Approaching The Future 2022

Published by Unai Admin

17/07/2025







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Top Key Findings. Approaching the Future 2022

Published by Unai Admin

17/07/2025

Top Key Findings. Approaching the Future 2022





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Teaser. Approaching the Future 2022

Published by Unai Admin

17/07/2025






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Approaching the Future 2022: Trends in Reputation and Intangible Asset Management

Published by Unai Admin

25/07/2025

Approaching the Future 2022: Trends in Reputation and Intangible Asset Management





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Presentation of Global Results. Approaching the Future 2022

Published by Unai Admin

25/07/2025

Presentation of Global Results. Approaching the Future 2022




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Top 15 Trends Worldwide: A Global Perspective

Published by Unai Admin

17/07/2025

Top 15 Trends Worldwide: A Global Perspective





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The Annual Conference 2021 in 5 minutes

Published by Unai Admin

17/07/2025







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Annual Conference 2021: reflection and discussion with directors of intangibles

Published by Unai Admin

17/07/2025







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2021 Annual Conference summary illustration

Published by Unai Admin

25/07/2025





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Annual Conference 2021: 10 years making the intangible tangible

Published by Unai Admin

18/07/2025

Annual Conference 2021: 10 years making the intangible tangible

Annual Conference 2021: 10 years making the intangible tangible

Content related to the 2021 Annual Conference: 10 years making the intangible tangible. Event celebrating the tenth anniversary of the foundation, despite having almost 20 years of history since the birth of the Corporate Reputation Forum (2002) and the Institute of Intangibles Analysis (2004); organization from whose merger arose what we know today as Corporate Excellence - Center For Reputation Leadership.The conference waqs introduce by our CEO (Ángel Alloza Lozana), president (Eduardo Navarro, also Director of Corporate Affairs and Sustainability at TELEFÓNICA) and the vice president (María Luisa Martínez Gistau, Director of Communication and Institutional Relations of CAIXABANK) of Corporate Excellence. Four dialogue tables were also held with professionals, experts and managers of intangibles in our companies: Corporate Purpose: Iberdrola, Ibercaja, DKV Seguros and Naturgy participate Corporate Brand: Telefónica, Banco Santander, Damm and CaixaBank participate ESG and Responsible Business: BBVA, Red Eléctrica Group, Leroy Merlín, CMI Multi Inversiones and CEMEX participate Communication and Reputation: Gestamp, Ikea, Agbar, Abertis and Cepsa participate

Conference



25/11/2021

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Approaching The Future 2021. Materials of the report and presentation

Published by Unai Admin

18/07/2025

Approaching The Future 2021. Materials of the report and presentation

Approaching The Future 2021. Materials of the report and presentation

Do you know the trends that mark the business agenda in 2021?One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals to discover the evolution of the main trends that mark the present and future of organizations and to make decisions in an uncertain, complex and changing world that requires a profound transformation.Approaching the Future is presented as a practical and essential tool to know and navigate correctly in this new reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges, with special focus on Spain and Latin America.We have had the contributions of more than 500 professionals, as well as in-depth interviews with 8 great experts in reputation, brand, sustainability, ethics and transparency. In addition, we have incorporated the prospective of social trends from Punto de Fuga and the analysis of digital ecosystems of the Aula de Mecenazgo para la Innovación de Metrics y Gestión de Intangibles of the University of Malaga.It has been developed by Corporate Excellence - Centre for Reputation Leadership, a leading think tank that focuses on reputation, communication, and intangible assets management, and CANVAS Estrategias Sostenibles, a consultancy company specialized in sustainability, in partnership with Global Alliance for Public Relations and Communication Management as "worldwide partner".Now is your turn! We need your feedback to discover the relevance of this major trends in your country. Participate in the TOP 15 Trends Worldwide Survey: A Global Perspective. As a recognittion for your contribution you will have the opportunity to win two signed hardcopy of Corporate Reputation Handbook and Purpose-Driven Organizations Handbook.

Conference




27/07/2021

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Map of Trends: Approaching the Future 2021

Published by Unai Admin

17/07/2025

Map of Trends: Approaching the Future 2021




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PPT Global Results. Approaching the Future 2021 International Launch

Published by Unai Admin

25/07/2025

PPT Global Results. Approaching the Future 2021 International Launch





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Presentation Video: Approaching The Future 2021

Published by Unai Admin

17/07/2025






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Corporate Excellence participates in the Global Alliance´s Education & Training Month

Published by Unai Admin

18/07/2025

Corporate Excellence participates in the Global Alliance´s Education & Training Month

Corporate Excellence participates in the Global Alliance´s Education & Training Month

The Global Alliance for Public Relations and Communications Management, in coordination with the ASEAN PR Network, has developed throughout April 2021 "Education & Training Month", as part of a continuous effort to boost the work of PR & Comms professionals around the world, especially during the challenging times' post-Covid. Corporate Excellence Centre for Reputation Leadership is part of the GA and is represented by Ángel Alloza, member of the Board of Directors and Research Director as well as member of the Academic Council of the GA. As a member, has actively participated in the initiative through content in different formats, addressing the importance of ethics as a cornerstone of the role of PR & Comms professionals, as well as a webinar that delves into the 2021 Global PR & Communications Model, developed together with the Global Alliance, and its implementation so that the management of professionals contributes value to organisations. You can find all the resources here: Webinar: Ethics as the Cornerstone of the PR & Comm Role Webinar: Putting the 2021 Global PR & Communication Model Into Practice Column: Ethics as the Cornerstone of the PR & Comm Role In addition, the Global Alliance has made available to all professionals a free extended programme with more than 60 sessions given by PR and communication experts from around the world, which you can find on its website. Further information about the Global PR & Communication Model: www.prcommsmodel.com


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The promoters of the new communication model offer exclusive express sessions to members of the Global Alliance associations

Published by Unai Admin

18/07/2025

The promoters of the new communication model offer exclusive express sessions to members of the Global Alliance associations

The promoters of the new communication model offer exclusive express sessions to members of the Global Alliance associations

Are you a member of The Global Alliance for Public Relations and Communication Management association? The creators of the new global communication model offer an Express Live Session about the 2021 Global PR and Communication Model. Global Alliance, in collaboration with Corporate Excellence - Center for Reputation Leadership, developed a model that defines the roadmap and the building blocks of the PR and Communication functions, to promote its contribution to the creation of differentiation, reputation, trust, and social legitimacy of organizations. This model has been built with the collaborative and participatory effort of a network of 1,400 professionals from 46 countries in 5 different regions, through research based on global consensus on the present and future of the role and value of public relations and communication management. After the process of research, analysis, definition, and presentation with international participation, the developers of the model are trying to give back to its of the members of the Global Alliance by offering them exclusive express sessions on the bases and benefits of the model. With this, they aspire that organizations and professionals worldwide are capable of improving the business decision-making process, promoting a real and authentic connection with their stakeholders, and promoting differential leadership in the future post-COVID-world. Global Alliance has offered, with great success, Express Live Sessions for all the regional councils of the international association: Africa, Europe, North America, Latin America, Asia Pacific and India & Middle East. We want to invite you to organize this Express Live Session webinar for your professional community, as one of the benefits for being a GA member. Topic: Express Live Session about the 2021 Global PR & Communication Model + Q&A session. Duration: 30 minutes Date: To be confirmed with each GA local member Platform: Zoom: It will be hosted by Corporate Excellence – Centre for Reputation Leadership Agenda: Welcome & Introduction Video about the Global PR & Comms Model (12 minutes) Q&A session Speakers:​ ​​Dr. Ángel Alloza Academic & Research Director, Global Alliance & Director of "The Global PR & Communication Model 2021" CEO, Corporate Excellence – Centre for Reputation Leadership Dr. Clara Fontán Director of Intelligence & Knowledge of Corporate Excellence – Centre for Reputation Leadership Member of the research team "The Global PR & Communication Model 2021" This offer is free as one of the benefits of being a member of Global Alliance. If your association is a member, now is your opportunity to take advantage and learn from the new communication and public affairs model. More information at prcommsmodel.com or by contacting us at info@corporateexcellence.org


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