28 may, 2012

Correos: Reinventing the postal system: how to build the online positioning of a paper company

How can you develop and strengthen, in a short space of time, the digital positioning of a ...

28 may, 2012

The role of the Chief Communications Officer (CCO) in managing intangibles

The lack of a single officer who can take charge of managing the main intangible assets of ...

24 may, 2012

Management Strategies for the Corporate Brand: the Role of the Reputation in Differentiation

The importance of corporate brands in the management of large companies is increasing, tur ...

24 february, 2012

The Case of Mahou-San Miguel, a Success Strategy for Commercial Brands

What do product brands have to do in order to shorten the distance between themselves and ...

8 january, 2012

Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture

A corporate brand is used not only to ensure the application of business strategy but also ...

8 january, 2012

The Present and the Future of Communication Director’s Role in the New Economy

The role of the Corporate Communication Director or Chief Communications Officer is gainin ...

1 january, 2012

Corporate reputation, an increasingly important factor in making a purchasing decision

Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...

28 december, 2011

The new Reputation Economy and the recovery of the ‘Spain’ brand.

Spain is a mature country, with a current high risk that it will get through in time but, ...

24 december, 2011

Avoiding unnecessary risks in order to strengthen and improve reputation: the reputation scorecard

A risk is produced as a consequence of a deception, a disappointment in expectations or a ...

24 december, 2011

Europe’s new CSR strategy

The European Commission has published a new communication for the promotion of Corporate S ...

24 december, 2011

The functions and location of CSR in the company’s organization chart

Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...

24 december, 2011

Identifying and prioritizing stakeholders correctly, the key to good crisis management

Stakeholders management has, since the 80’s, been the paradigm that has transformed ...

24 november, 2011

How to manage CSR programs efficiently and convert them into feasible projects

Which Project Management codes should be applied in the direction of Corporate Social Resp ...

24 november, 2011

Doing business with the world: social changes and future trends that will affect CSR

A series of global challenges means doing business is becoming much more complex than it u ...