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74
results
16 september, 2015
Comunicación
Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas
This document explains how the current intangible economy provides a great opportunity for ...
16 september, 2015
Métricas
Financial accounting covers anything that has a monetary value. However, there are some as ...
28 may, 2015
Reputación & Riesgos Reputacionales
Positive Influence of a Strong Reputation on a Company’s Economic and Financial Results
Do good deeds have a positive economic result? A heated debate over excellence, reputation ...
20 march, 2015
Reputación & Riesgos Reputacionales
Best practices and future challenges in Corporate Reputation management
Most of the efforts aimed at improving corporate reputation today are focused on the impac ...
Learning resource
3 october, 2014Strategic Communication and Reputation - Paul A. Argenti
Comunicación
31 august, 2014
Reputación & Riesgos Reputacionales
The State of Corporate Reputation and Progress in the Research on Reputation
What is meant by having a good or bad reputation? In what way can reputation create or des ...
4 april, 2014
Reputación & Riesgos Reputacionales
From Measurement to Management: Managing Reputation to Achieve Competitive Advantage
Reputation is probably the most important asset owned by a company, and not only because i ...
3 april, 2014
Métricas
Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results
Estimation of a brand’s value and its contribution to business has always been consi ...
20 january, 2014
Métricas
The fact that intangible assets account for more than 80% of the value of major companies ...
Document
8 january, 2014Undertake Commitment and Fulfill It in Order to Build Reputation
Reputación & Riesgos Reputacionales8 january, 2014
Reputación & Riesgos Reputacionales
Undertake Commitment and Fulfill It in Order to Build Reputation
Today, the best companies are those that have a good reputation, those who are widely and ...
1 january, 2014
Marca
Innovations in Brand: Growth Management and Forecasting
This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...
24 november, 2012
Reputación & Riesgos Reputacionales
The case of Tetra Pak: Placing reputation at the heart of business strategy
Many organisations include reputational management as part of their daily operations, inte ...
28 september, 2012
Reputación & Riesgos Reputacionales
El impacto de la reputación en la satisfacción del cliente
Documento de Buenas Prácticas elaborado por el Foro de Reputación Corporativ ...
24 september, 2012
Marca
Overview of the Best Academic and Consulting Models Used for Evaluation of Brands
What are the best perspectives and aspects for analysing the most important intangible ass ...
21 september, 2012
Reputación & Riesgos Reputacionales
Nicolas Trad (Reputation Institute) talks us about reputation management
Nicolas Trad, Executive Partner at Reputation Institute, explain to us about the main chal ...
Video
4 september, 2012Sam Mountford (GlobeScan) talks about the «GlobeScan Radar»
Asuntos Públicos4 september, 2012
Asuntos Públicos
Sam Mountford (GlobeScan) talks about the «GlobeScan Radar»
Sam Mountford (Director of Global Insights, Globescan), explains us the main points of the ...
29 july, 2012
Métricas
The relation between perception and reality: evaluating reputation in offline and online media
Traditional and digital media present an ongoing challenge to companies, given that they c ...
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