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- Agenda 2030 & ODS (19)
- Alineamiento y Cultura Corporativa (13)
- Analytics & Big Data (1)
- Chief Communications Officer (12)
- Comunicación Externa (13)
- Comunicación Política (2)
- Consumidores (7)
- COVID-19 (13)
- Digitalización (14)
- Diplomacia Corporativa (2)
- Diversidad & Inclusión (15)
- Empleados (5)
- Empresa Con Futuro (6)
- Estrategia (16)
- Ética (13)
- Fake News y Desinformación (1)
- Geopolítica (4)
- Global Issues (64)
- Gobierno Corporativo (13)
- Indicadores No Financieros (3)
- Innovación (21)
- Internacionalización (7)
- Liderazgo (23)
- Lobby (1)
- Marca Corporativa (21)
- Marketing (3)
- Medios Sociales (1)
- Propósito & Valores (30)
- Publicidad & Patrocinios (1)
- Rankings & Premios (1)
- Reputación Del CEO (2)
- Reputación País (1)
- Reporting No Financiero (4)
- Riesgo Reputacional (16)
- Sostenibilidad & Responsabilidad Social (36)
- Stakeholder Engagement (13)
- Storytelling & Narrativa (1)
- Tendencias (29)
- Valoración De Los Intangibles (3)
- Comunicación Interna (12)
- Transparencia (19)

17 december, 2020
Comunicación
The Global PR & Comm Model [Express presentation]
Express presentation of The Global PR & Communication Model launch. A new model created by ...
28 april, 2017
Comunicación
The 1st edition of CIBECOM (Ibero-American Summit for Strategic Communication), marks the ...
16 january, 2017
Asuntos Públicos
For most of the past 25 years, globalisation was seen as an unstoppable force, as sure to ...
16 january, 2017
Asuntos Públicos
International politics for most of the past quarter century was relatively straightforward ...
21 july, 2016
Marca
Document prepared by Corporate Excellence – Centre for Reputation Leadership, and am ...
12 june, 2016
Asuntos Públicos
Navigating Today's Complex World
The presentation «Navigating Today's Complex World. An Action-Focused Workshop f ...
8 march, 2016
Sostenibilidad
A solidarity company can increase its corporate reputation levels before its stakeholders
Edison Paul Tabra Ochoa claims in his book that a solidarity company can increase its corp ...
18 december, 2015
Asuntos Públicos
Strategic Management of Public Affairs
Management of pubic affairs fosters reputation intelligence and offers more information so ...
20 july, 2015
Asuntos Públicos
Gender Diversity and Leadership
Promoting multidimensional teams has a positive impact on business outcomes. Female presen ...
11 july, 2015
Comunicación
Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership
The current context of social, technological and environmental changes presents great oppo ...
28 may, 2015
Asuntos Públicos
The best way to guarantee the reassessment of the European unification process, its renewa ...
21 april, 2015
Asuntos Públicos
How to Implement a Strategy of Transparency
This technical note wasdeveloped by Corporate Excellence – Centre for Reputation Lea ...
22 october, 2014
Asuntos Públicos
Christophe Guibeleguiet (GlobeScan) talks about the «GlobeScan Radar 2014»
Interview with Christophe Guibeleguiet, CoCEO GlobeScan, at the workshop «Gesti&oacu ...
20 august, 2014
Reputación & Riesgos Reputacionales
Global trends on business and society
PowerPoint sobre “Global trends in business and society (Tendencias globales del neg ...
29 july, 2014
Asuntos Públicos
The Importance of Sustainability for Reputation and Measurement of the Social Impact on Business
An on-going and active dialogue, beneficial both for the company and the society, is the f ...
21 april, 2014
Asuntos Públicos
Company and Human Rights: Trends and Tools
This technical notewas developed by Corporate Excellence – Centre for Reputation Lea ...
4 april, 2014
Asuntos Públicos
Building Conscious Capitalism by Inspiring People and Stakeholders
Profits for a company are like red blood cells for people, but are profits the only thing ...
4 april, 2014
Marca
Why are Brands Able to Transform Organisations and People’s Way of Life?
The phenomenon of brands has transformed the economy and people’s way of life all ar ...
3 april, 2014
Asuntos Públicos
Book Summaries. Becoming a Citizen Brand is the Best Way of Building an Excellent Reputation
If a company understands and shares the concerns and aspirations of its stakeholders, it m ...
1 january, 2014
Reputación & Riesgos Reputacionales
Trust, Key to Achieve Legitimacy and Credibility
Traditional institutions are undergoing a crisis of leadership as a result of reputational ...
24 april, 2013
Asuntos Públicos
Vestas and a new model of humanistic capitalism
Does the need to manage reputation in companies play a part in bringing about change in th ...
24 september, 2012
Asuntos Públicos
Making a business grow and internationalise in the global context of the new reputation economy
Expanding a company across borders requires a solid reputation: Support measures in the fo ...
4 september, 2012
Asuntos Públicos
Sam Mountford (GlobeScan) talks about the «GlobeScan Radar»
Sam Mountford (Director of Global Insights, Globescan), explains us the main points of the ...
24 july, 2012
Reputación & Riesgos Reputacionales
Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up
What is the objective of brand valuation? Is it possible to accurately express the value o ...
24 june, 2012
Reputación & Riesgos Reputacionales
The society of reputation: a mechanism of social selection and self-regulation
From the biological point of view, reputation may be considered a mechanism of social sele ...
24 december, 2011
Propósito & Cultura
Identifying and prioritizing stakeholders correctly, the key to good crisis management
Stakeholders management has, since the 80’s, been the paradigm that has transformed ...
24 november, 2011
Sostenibilidad
Doing business with the world: social changes and future trends that will affect CSR
A series of global challenges means doing business is becoming much more complex than it u ...

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