Todo

20 october, 2014

Sostenibilidad

Corporate Social Responsibility: It Works, and It Is Highly Profitable

Is CSR just a beautiful social dream in the world of business ruled by numbers? Or is it a ...

2
0

19 october, 2014

Comunicación

CCO and Its New Role in Organizations: Improve Reputation and Ensure Sustainability

Companies are no longer isolated from the outer world. They depend on the social context a ...

2
0

29 july, 2014

Asuntos Públicos

The Importance of Sustainability for Reputation and Measurement of the Social Impact on Business

An on-going and active dialogue, beneficial both for the company and the society, is the f ...

1
0

13 may, 2014

Marca

Marco de gestión legal de la marca

Nota técnica elaborada por Corporate Excellence – Centre for Reputation Leade ...

1
0

28 april, 2014

Marca

From Corporate Brand to Company Brand: Authenticity, Transparency and Origin

Several years ago brands expanded their role from the original area of marketing and sales ...

3
0

21 april, 2014

Asuntos Públicos

Company and Human Rights: Trends and Tools

This technical notewas developed by Corporate Excellence – Centre for Reputation Lea ...

5
0

3 april, 2014

Métricas

Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results

Estimation of a brand’s value and its contribution to business has always been consi ...

3
0

21 march, 2014

Marca

The boom of co-creation: brand management that listens to stakeholders and involves them in its processes

Brand Management is becoming an increasingly multi-actor discipline that encourages custom ...

2
0

2 march, 2014

Comunicación

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

6
1

20 january, 2014

Métricas

The Problem of Measurements in the Economy of Intangibles: Specific Measurement Tools but Holistic Vision

The fact that intangible assets account for more than 80% of the value of major companies ...

2
0

1 january, 2014

Marca

Innovations in Brand: Growth Management and Forecasting

This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...

2
0

1 january, 2014

Métricas

Ideas fuerza AMEC – 5th European Summit on Measurement

Principales conclusiones de la 5ª edición del encuentro internacional AMEC Sum ...

2
0

1 january, 2014

Reputación & Riesgos Reputacionales

Trust, Key to Achieve Legitimacy and Credibility

Traditional institutions are undergoing a crisis of leadership as a result of reputational ...

6
0

21 november, 2013

Métricas

Indicadores de Vitalidad de Marca

Documento elaborado por Corporate Excellence – Centre for Reputation Leadership con ...

1
0

28 july, 2013

Comunicación

Nuevo Modelo de Comunicación: Construir Creencias Compartidas

El documento Construir Creencias Compartidas, un nuevo modelo para fortalecer la identidad ...

1
1

24 may, 2013

Comunicación

A new way of doing advertisement: Branded Content

Are entertainment formats prevailing to traditional advertisement? What is the best way to ...

0
0

24 march, 2013

Marca

Management by conviction: improving a brand eligibility, location, flair and positioning

Emotions are the key of decisions: they are in the beginning and in the end of every relat ...

1
0

24 february, 2013

Comunicación

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

1
0

24 february, 2013

Comunicación

Linking strategy with communication and dealing with the digital world: the two main purposes of new-style communication directors

As the communication function at organisations becomes more advanced it draws ever closer ...

2
0

24 february, 2013

Asuntos Públicos

How to respond to CSR demands improving organizations communication

Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...

5
0

24 february, 2013

Comunicación

Storytelling or The Art to Tell Brand Stories

We live in a new attention economy, where time, as never before, is gold and information s ...

0
0

5 february, 2013

Comunicación

Narrativa del Modelo Empresarial: clave para ejercer liderazgo social

Hoy las organizaciones necesitan construir relatos corporativos que les permitan encontrar ...

1
0

24 november, 2012

Comunicación

Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...

0
1

28 october, 2012

Marca

International brand positioning: improving use, protection and the performance of intangibles

At times of crisis many companies choose to invest in branding rather than in their capaci ...

2
0

19 october, 2012

Comunicación

Winning back confidence in the face of the crisis, and managing that trust in the changing environment of the digital age

In times of uncertainty, confidence is undermined – causing widespread doubt and sce ...

6
0

8 october, 2012

Sostenibilidad

Remuneration, training and diversity – issues supervised by the Boards of publicly traded companies

This document analyzes the evolution of Boards of Directors, and the challenges of the cor ...

0
0

24 september, 2012

Asuntos Públicos

Making a business grow and internationalise in the global context of the new reputation economy

Expanding a company across borders requires a solid reputation: Support measures in the fo ...

14
0

24 september, 2012

Marca

Overview of the Best Academic and Consulting Models Used for Evaluation of Brands

What are the best perspectives and aspects for analysing the most important intangible ass ...

1
0

24 september, 2012

Reputación & Riesgos Reputacionales

The CEO’s role in reputation building and in recovery after a crisis situation

Ranging from an unplanned departure or succession, through the setting of a companies visi ...

5
0

16 september, 2012

Reputación & Riesgos Reputacionales

How the reputation of a country can either help or hinder the internationalistaion of a company´s reputation

There are two key factors that contribute to the reputation of a company when it decides t ...

3
0

24 august, 2012

Comunicación

Winning over stakeholder support, a key element in the internationalisation of reputation

The strength of a company starts from within. Its employees must be the first to understan ...

3
1

24 august, 2012

Comunicación

Reputation: the Future of Corporate Communication

Understand the new circumstances, adapt to them and win: communication and public relation ...

1
1

Partner companies

Corporate Excellence companies

LATAM Corporate Excellence Companies