30 september, 2024

Executive Summary - Approaching the Future 2024

Executive summary Approaching the Future 2024. Trends in reputation and management of inta ...

30 september, 2024

Teaser Approaching The Future 2024. Key findings in 3 minutes

Approaching The Future. Trends in Reputation and Management of Intangibles is the report t ...

30 september, 2024

Full report – Approaching the Future 2024. Trends in reputation and intangibles management

Approaching the Future 2024. Trends in reputation and management of intangibles is the 9th ...

30 september, 2024

Trend map - Approaching The Future 2024

Do you want to know the most important trends in intangibles for companies? Approaching t ...

30 september, 2024

Presentation of results. Approaching the Future 2024

Presentation of results Approaching the Future 2024. Trends in reputation and management o ...

25 may, 2023

Executive Summary. Approaching the Future 2023

Executive Summary of Approaching the Future 2023. Trends in Reputation and Intangible Asse ...

5 may, 2023

Relentlessly Relevant Brands

Relentlessly Relevant Brands Prophet, a consultancy specialized in strategy, transformat ...

26 may, 2022

Executive Summary. Approaching the Future 2022

This document summarizes the key ideas of the report Approaching The Future 2022. Trends i ...

26 may, 2022

Approaching the Future 2022: Trends in Reputation and Intangible Asset Management

Full report Approaching the Future 2022. Trends in reputation and management of intangible ...

10 may, 2021

Presentation Video: Approaching The Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

6 may, 2021

Top 15. Approaching the Future 2021: Trends in reputation and management of intangibles

This document visually synthesizes the 15 main learnings points from Approaching The Futur ...

15 december, 2020

Full Report: The Global PR & Communication Model

Executive Summary "The Global PR & Communication Model", research carried out jo ...

15 december, 2020

Executive Summary: The Global PR & Communication Model

Executive Summary "The Global PR & Communication Model", research carried out jo ...

12 march, 2020

The convergence of brand purpose and data ethics

The last decade has seen mounting consumer demand for brands to deliver greater transparen ...

9 april, 2019

Approaching The Future 2019

Approaching the Future: Trends in Reputation and Management of Intangibles identifies the ...

1 february, 2019

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

10 november, 2016

The most relevant brands in the United States

At Prophet, we believe that the strongest brands are the ones that are relentlessly releva ...

12 august, 2015

Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation

This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...

29 july, 2015

Building Brands Together: Creation, Participation, Socialization and Self-realization as the New Needs of Stakeholders

The phenomenon of co-creation is becoming more and more widespread in the world of large c ...

29 may, 2015

Innovation as Key to Successful Brand Management

Are innovative brands more valuable? Can incremental innovation increase value or is it ne ...

4 march, 2015

Digital Experience: Building Brand from the Real World To Virtual Reality

Brands draw not only on meanings and values, but also on the five senses and associated ph ...

4 march, 2015

External Experience: Building Brand Day by Day with Customers

Fun, passion, sophistication, design, dream, humour, surprise, freshness, simplicity, curi ...

4 march, 2015

How to communicate innovation in order to generate value for the brand and build excellent reputation

This document analyzes the role of the social media in communications about a company&rsqu ...

19 november, 2014

Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»

Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...