13 may, 2021

Map of Trends: Approaching the Future 2021

One year after the start of the pandemic, we published a new edition of Approaching the Fu ...

23 february, 2017

Building Universities Reputation

Document prepared by Corporate Excellence - Centre for Reputation Leadership. It contains ...

16 october, 2015

#ReputationDay. Advances in reputation management

Corporate reputation not only must create value but also act as a protective shield agains ...

29 july, 2015

New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into r ...

29 july, 2015

Internal, External and Digital Presence of the CEO Is Becoming More and More Important for Corporate Reputation

The current age of hyper transparency requires more public presence of corporate managers. ...

29 may, 2015

Aligning Corporate Strategy With Risks in Order to Avoid a Crisis

As a result of current instability in the business world, organizations should be able to ...

28 may, 2015

Positive Influence of a Strong Reputation on a Company’s Economic and Financial Results

Do good deeds have a positive economic result? A heated debate over excellence, reputation ...

20 march, 2015

Best practices and future challenges in Corporate Reputation management

Most of the efforts aimed at improving corporate reputation today are focused on the impac ...

1 january, 2014

Trust, Key to Achieve Legitimacy and Credibility

Traditional institutions are undergoing a crisis of leadership as a result of reputational ...

24 september, 2012

The CEO’s role in reputation building and in recovery after a crisis situation

Ranging from an unplanned departure or succession, through the setting of a companies visi ...

16 september, 2012

How the reputation of a country can either help or hinder the internationalistaion of a company´s reputation

There are two key factors that contribute to the reputation of a company when it decides t ...

24 july, 2012

Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up

What is the objective of brand valuation? Is it possible to accurately express the value o ...

24 june, 2012

The society of reputation: a mechanism of social selection and self-regulation

From the biological point of view, reputation may be considered a mechanism of social sele ...

24 may, 2012

Management Strategies for the Corporate Brand: the Role of the Reputation in Differentiation

The importance of corporate brands in the management of large companies is increasing, tur ...

1 january, 2012

Corporate reputation, an increasingly important factor in making a purchasing decision

Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...

24 december, 2011

Avoiding unnecessary risks in order to strengthen and improve reputation: the reputation scorecard

A risk is produced as a consequence of a deception, a disappointment in expectations or a ...

24 october, 2011

Four business strategies for protecting corporate reputation

Stakeholders increasingly expect companies to deliver greater transparency.Those organizat ...

5 october, 2011

How to rebuild the Spain´s reputation using Spanish company brands abroad

Can Spain use the strength of the brands owned by its successfully internationalized compa ...

16 september, 2011

A system of risk control and monitoring to protect corporate reputation

Traditionally we have put weight on the proactive management of a company's reputation, in ...

16 september, 2011

Relevant information for reputation: alerts maps and stakeholders

Reputational intelligence makes its own space within reputation management. The informatio ...

16 september, 2011

Insights&Trends. Valuing and managing risks, a base to ensure a healthy reputation.

If you want to maintain good health, it is good to have a medical check up. If you want to ...

16 august, 2011

Monitoring and evaluation: online myths and legends in the new 2.0 digital era

There has been much talk recently about reputation and brands on the Internet, about relev ...

1 may, 2011

Corporate reputation in the company agenda

Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...