16 october, 2015

#ReputationDay. Advances in reputation management

Corporate reputation not only must create value but also act as a protective shield agains ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

29 july, 2015

More conscious and coherent brands: building reputation from within

Coherence of identity and reputation is essentially a reflection of a conscious decision-m ...

1 april, 2015

Corporate branding as a strategic platform to generate trust and establish co-creation processes: Repsol and Cosentino

In a very short period, brands have evolved beyond being product and customer centred to d ...

12 september, 2014

Jan van der Kaaij (Between-Us) explains us the importance of sustainability

Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainab ...

21 april, 2014

Company and Human Rights: Trends and Tools

This technical notewas developed by Corporate Excellence – Centre for Reputation Lea ...

3 april, 2014

Book Summaries. Becoming a Citizen Brand is the Best Way of Building an Excellent Reputation

If a company understands and shares the concerns and aspirations of its stakeholders, it m ...

24 february, 2013

How to respond to CSR demands improving organizations communication

Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...

15 november, 2012

New developments and trends in sustainability communications

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...

12 september, 2012

Interview with Larry Parnell, Director at the GSPM, George Washington University

Interview with Larry Parnell, Associate Professor and Director at the Graduate School of P ...

24 december, 2011

Identifying and prioritizing stakeholders correctly, the key to good crisis management

Stakeholders management has, since the 80’s, been the paradigm that has transformed ...

24 december, 2011

The functions and location of CSR in the company’s organization chart

Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...

24 november, 2011

How to manage CSR programs efficiently and convert them into feasible projects

Which Project Management codes should be applied in the direction of Corporate Social Resp ...

24 november, 2011

A new common framework for Corporate Social Responsibility: the international standard ISO 26000

The publication of the ISO 26000 guidance is an important advance in an area where so far ...

28 may, 2011

Ben&Jerry's: CSR challenges and opportunities when creating a business and making it grow

Ben & Jerry’s has been one of the first firms in the US that from its outset applied ...

1 march, 2011

Novartis: The integration of social action and the management of foundations in the CSR policy

What are the keys to make social work an important support in the development of Corporate ...

24 february, 2011

Patagonia: Integrating CSR into business model creation and strategic management

What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...

24 february, 2011

Cases. Zara: Managing chain of value and driving CSR with consumers

The fast fashion Spanish company Zara and its Inditex Group has become a milestone after r ...

24 february, 2011

La Fageda: A responsible, committed style of leadership

What do leadership and personal responsibility have in common? And what do groundbreaking ...