24 february, 2011
Alineamiento y cultura corporativa
La Fageda: A responsible, committed style of leadership
What do leadership and personal responsibility have in common? And what do groundbreaking ...
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24 february, 2011
Alineamiento y cultura corporativa
La Fageda: A responsible, committed style of leadership
What do leadership and personal responsibility have in common? And what do groundbreaking ...
24 february, 2011
Sostenibilidad & Responsabilidad Social
Patagonia: Integrating CSR into business model creation and strategic management
What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...
24 february, 2011
Sostenibilidad & Responsabilidad Social
Cases. Zara: Managing chain of value and driving CSR with consumers
The fast fashion Spanish company Zara and its Inditex Group has become a milestone after r ...
8 january, 2011
Tesis doctorales
Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation
The concept of corporate image has had critical influence in the evolution of methodologie ...
8 january, 2011
Tesis doctorales
Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles
Intangible assets are among the key factors of success for any company, both at present an ...
8 january, 2011
Tesis doctorales
The image of Spain, as generated and disseminated through the world’s most infl uent ...
8 january, 2011
Tesis doctorales
Joan Cuenca: A quality analysis of relationships within the field of Public Relations
Application of a comprehensive auditing model in Public Relations to the municipal company ...
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