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Sustainable Authored by: Value Creation

Published by Unai Admin

18/07/2025

Sustainable Authored by: Value Creation

Sustainable Authored by: Value Creation

GlobeScan, la consultora canadiense especializada en investigación y análisis de mercados con un enfoque particular en temas de sostenibilidad, responsabilidad corporativa y gestión de la reputación, ha presentado el GlobeScan Sustainable Value Creation Report de 2024. En el informe aborda cómo las empresas están integrando la sostenibilidad en sus operaciones y estrategias para crear valor a largo plazo.

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Una guía fundamental para las empresas: Comunicar la sostenibilidad y su impacto en la reputación

Published by Unai Admin

18/07/2025

Una guía fundamental para las empresas: Comunicar la sostenibilidad y su impacto en la reputación

Una guía fundamental para las empresas: Comunicar la sostenibilidad y su impacto en la reputación

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DAVOS 2021: Un año crucial para reconstruir la confianza

Published by Unai Admin

18/07/2025

DAVOS 2021: Un año crucial para reconstruir la confianza

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Approaching The Future 2020. Materials about the report and presentation

Published by Unai Admin

18/07/2025

Approaching The Future 2020. Materials about the report and presentation

Approaching The Future 2020. Materials about the report and presentation

This edition is very special as Approaching the Future is celebrating 5 years of dynamic context analysis and continuous monitoring of the pulse and vision of experts. In this edition, 300 professionals have given us their opinion on the most relevant trends that impact the business world. The report, in turn, integrates social perspectives obtained through analysis of qualitative and quantitative studies conducted by the Chair of Intangibles Metrics & Management at the University of Malaga (UMA) and Corporate Excellence - Centre for Reputation Leadership. The study and analysis of trends in reputation and intangible management we have undertaken over the years has highlighted the emergence of a new normality characterised by constant change and uncertainty. From the climate emergency to the current COVID-19 health crisis, it is clear that both the present and future are uncertain. Here you will find all the materials of the report: The trends in the spanish version of the podcast The trends in the english version of the podcast

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15/05/2020

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Sustainability as a Driver for Brand Value Creation

Published by Unai Admin

18/07/2025

Sustainability as a Driver for Brand Value Creation

Sustainability as a Driver for Brand Value Creation

Workshop «Sustainability as a driver for brand value» held in March 2014 jointly Between-Us. Bodegas Torres Business Case is presented at the workshop as a best pratice. Bodegas Torres is a Spanish wine factory created in 1870 by two brothers, Jaime and Miguel Torres. Since 1870, five generations of the Torres family were able to make a place among the wine world. Bodegas Torres case tells how this small family business has introduced the sustainability perspective inside the business strategy and over time, it has turned into an empire, retaining its prestigious reputation and the exceptional quality of its products. Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainability as a Driver for Brand Value" held in March 2014. Jan der Kaaij explains us the importance of sustainability to engage and align stakeholders with the global strategy.

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08/10/2014

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Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain

Published by Unai Admin

18/07/2025

Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain

Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain

Madrid, May 16, 2013. More than one hundred experts from around the world will meet in the 21st Conference Eben-Spain on June 19-20th. Building trust: ethic institutions and proposals for sustainable companies.The Conference has been consolidated has a reference point in the field; this edition seeks to find practical solutions for the current crisis: “In a crucial moment as the one we are going through, it is more important than ever to join visions and strength to re-build the trust that crisis has taken away. We need sustainability and ethics to be an important element for companies’ strategy and from the academic institutions we need to provide with pragmatic answers to the crisis” stated José Luis Fernández, Director at the Cátedra de Ética Económica y Empresarial at the Comillas University, and who is responsible for the Conference organization.Some of the participants of the 21st Conference Eben-Spain are: Steve Young, Global Director of Caux Round Table; Miguel Ángel García, CSR Director at the Spanish Ministry of Employment; Juan José Almagro, DIRSE President; Alberto Urtiaga, Honour President at Forética; Domingo Sugranyes Bickel, President at Fondazione Centesimus Annus-Pro Pontifice; Joan Fontrodona, President of Eben-Spain; Antonio Argandoña, Director Cátedra “la Caixa” CSR and Corporate Government; as well as professors from different universities, and Directors from sponsoring companies like Telefónica, BBVA, Ernds & Young.The Spanish Infanta, Mrs. Elena de Borbón y Grecia, will be at the The Honors Committee and the Minister of Employment and Social Security, Ms. Fátima Báñez García, both former students of Comillas University.Apart from the conferences, there will be seventy-five scholars presenting a total of thirty-five communications which will be subsequently published by the Cátedra de Ética Económica y Empresarial of the Comillas University. The Conference will take place at the Universidad Pontificia Comillas, located in Alberto Aguilera, 23 Madrid.


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Integrating financial information with non-financial information: the transparency challenge

Published by Unai Admin

18/07/2025

Integrating financial information with non-financial information: the transparency challenge

Integrating financial information with non-financial information: the transparency challenge

Madrid, April 23, 2013. At the European Commission, American SEC or the Spanish CNMV, there is a consensus among the main global organisms that work on corporate information about the necessity to integrate financial information and non-financial information in order to understand companies’ reality. Currently, there is a high number of multiple initiatives in this field. Corporate management reports are evolving towards economic, social and environmental information gathering that helps C-suites to make decisions faster, and based on synthetic and trustworthy information. The information gathering process has made important progress regarding Integrated Reporting elaboration. Recently, the International Integrated Reporting Council (IIRC) initiative has presented a first draft of its reporting model. “Integrated Reporting Cases. Progress and the <IR> Pilot Programme” was the workshop organized by Corporate Excellence that helped to know more about the progress on the internal management of integrated reporting elaboration, and about the state of the results of the consulting period of the <IR> Pilot Programme, in which 80 companies participated among them Telefónica, BBVA, Indra, Inditex and Enagás. It is to be presented in Brussels soon. At the workshop, held in the Escuela de Organización Industrial in Madrid, Telefónica and Indra cases on this IIRC Pilot Program were shared. Both companies shared with more than thirty participants the most important changes made on financial and non-financial information management. The speakers were: Helena Redondo, Sustainability Partner at Deloitte; Jonathan Labrey, Communication Director at the International Integrated Reporting Council (IIRC); Emilio Vera, Reputation and Sustainability Manager at Telefónica; and Alberto Muelas, Sustainability and Internal Communication Manager at Indra. In the upcoming days, the summary video and interviews to the experts will be shared. inShare


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New developments and trends in sustainability communications

Published by Unai Admin

18/07/2025

New developments and trends in sustainability communications

New developments and trends in sustainability communications

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/sustainability has moved beyond «good deeds» and contributions to comprehensive, strategic initiatives that have a clear connection to the company's strategy and business model and respond to all stakeholders. In this lecture with Larry Parnell, Associate Professor and Director at the Graduate School of Political Management of George Washington University, we examine this paradigm shift and explore how leading companies are responding.

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18/10/2012

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New developments and trends in sustainability communications

Published by Unai Admin

17/07/2025







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“CSR Increases and Improves Competitive Abilities of Companies”

Published by Unai Admin

18/07/2025

“CSR Increases and Improves Competitive Abilities of Companies”

General Director for Enterprise and Industry Directorate of the European Commission Pedro Ortún expressed his satisfaction over the progress of developing new European guidelines for promotion of Corporate Social Responsibility (CSR) published on Tuesday by the European Commission. During the discussion of the executive summary titled Non-Financial Reporting in Europe and Spain prepared by Medios Ambiente’s Garrigues and Corporate Excellence, Ortún stressed that “it is needed to create an action plan which would help all European companies to integrate social responsibility in their strategies”. The official also noted that “this is the most effective development process I have seen in my life. The instrument is important, but the process of its preparation is probably even more important”. In this context, Ortún observed that the process was so effective thanks to active participation of different interested parties in Europe, such as the Global Reporting Initiative (GRI), NGOs and trade unions. According to Ortún, it is necessary to update the concept of Corporate Social Responsibility. He noted that the guidelines, which will outline a new strategy and action plan, go beyond the scope of the Green Book issued in 2001 and focus on the process that companies have to follow in order to integrate the values and principles of Social Responsibility in their business strategies. Then, the official mentioned the benefits of restoring the trust of consumers in enterprises, which “not only will help to increase and improve their competitive abilities, but will guarantee their very survival”. Ortún reiterated that the ultimate objective of the guide was to facilitate the growth of socially responsible companies in Europe, since “those who have consistently integrated these basic principles and values in their business strategies are still few”. In this regard he emphasized the importance of public recognition which may serve as an encouragement for others. Finally, Ortún highlighted that the guidelines are based on the multidisciplinary character of CSR and view companies as the true protagonists in this process. “Public institutions play a very important role by establishing the framework, but the key actors in this process are businesses”.


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The European model for non-financial reporting is discussed in Madrid

Published by Unai Admin

18/07/2025

The European model for non-financial reporting is discussed in Madrid

The European model for non-financial reporting is discussed in Madrid

24/10/2011. More than a hundred experts and professionals on matters of corporate transparency are meeting tomorrow in Madrid in order to discuss the future European model for non-financial reporting. The session was organised by Corporate Excellence – Centre for Reputation Leadership with the objective to “promote corporate transparency as one of the main tools to restore trust”. According the CEO of Corporate Excellence – Centre for Reputation Leadership Ángel Alloza, the event will bring together Spain’s major enterprises: BBVA, La Caixa, Iberdrola, Repsol, Santander, Telefónica, Adif, Agbar, Bankinter, Correos, Danone, El Corte Inglés, Gas Natural Fenosa, Meliá Hotels International and Renfe. The meeting will feature a presentation of European Commission’s Enterprise and Industry Directorate General Director Pedro Ortún, the top European official for Corporate Social Responsibility. Other speakers include Germán Granda, Director of Forética and Spain’s representative in the CSR Europe initiative; Joaquín Garralda, Secretary General of the Global Compact in Spain and Roberto Suárez, Secretary of the CSR Commission at CEOE (Spanish Confederation of Corporate Entities) and Spain’s representative in Business Europe working group. Sustainability Report Will Remain Voluntary The meeting will discuss an analytical report titled Non-Financial Reporting in Europe and Spain, prepared by Garrigues. The document analyses implementation of the recently adopted Law on Sustainable Economy (LES), which regulates transparency issues, and its practical implications for Spanish companies. Among other conclusions the document points to the fact that the submission of the sustainability report will remain voluntary for joint stock companies with more than 1,000 employees (there are 780 such companies in Spain) as stipulated by Article 39 of LES. The report emphasizes that the Law sets out obligations of the authorities as well as the Government and the State Council for Corporate Social Responsibility (CERSE). This regulation is of a “pragmatic character”, setting out “non-binding norms, which have no legal power”.


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