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Principales preocupaciones en comunicación para este convulso 2024

Published by Unai Admin

18/07/2025

Principales preocupaciones en comunicación para este convulso 2024

imagenes/Documentos/imgsem/51/5156/5156be8d-8f42-2825-f099-460cae4c3e51/d5d09ef0-cf41-351c-3f50-5b410269dcc7.jpg



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Top Learning Points. Approaching the Future 2023

Published by Unai Admin

17/07/2025

Top Learning Points. Approaching the Future 2023





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Results preview teaser - Approaching The Future 2023

Published by Unai Admin

17/07/2025







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Approaching the Future 2023 - FULL REPORT [★ by subscription]

Published by Unai Admin

17/07/2025

Approaching the Future 2023 - FULL REPORT [★ by subscription]





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Trends Map. Approaching The Future 2023

Published by Unai Admin

17/07/2025

Trends Map. Approaching The Future 2023





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Executive Summary. Approaching the Future 2023

Published by Unai Admin

17/07/2025

Executive Summary. Approaching the Future 2023





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International trend launch. Approaching The Future 2023

Published by Unai Admin

17/07/2025






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The Annual Conference 2021 in 5 minutes

Published by Unai Admin

17/07/2025







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Annual Conference 2021: reflection and discussion with directors of intangibles

Published by Unai Admin

17/07/2025







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Annual Conference 2021: 10 years making the intangible tangible

Published by Unai Admin

18/07/2025

Annual Conference 2021: 10 years making the intangible tangible

Annual Conference 2021: 10 years making the intangible tangible

Content related to the 2021 Annual Conference: 10 years making the intangible tangible. Event celebrating the tenth anniversary of the foundation, despite having almost 20 years of history since the birth of the Corporate Reputation Forum (2002) and the Institute of Intangibles Analysis (2004); organization from whose merger arose what we know today as Corporate Excellence - Center For Reputation Leadership.The conference waqs introduce by our CEO (Ángel Alloza Lozana), president (Eduardo Navarro, also Director of Corporate Affairs and Sustainability at TELEFÓNICA) and the vice president (María Luisa Martínez Gistau, Director of Communication and Institutional Relations of CAIXABANK) of Corporate Excellence. Four dialogue tables were also held with professionals, experts and managers of intangibles in our companies: Corporate Purpose: Iberdrola, Ibercaja, DKV Seguros and Naturgy participate Corporate Brand: Telefónica, Banco Santander, Damm and CaixaBank participate ESG and Responsible Business: BBVA, Red Eléctrica Group, Leroy Merlín, CMI Multi Inversiones and CEMEX participate Communication and Reputation: Gestamp, Ikea, Agbar, Abertis and Cepsa participate

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25/11/2021

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Global PR & Communication Model: Application and applicability in Italy

Published by Unai Admin

17/07/2025





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Presentation Video: Approaching The Future 2021

Published by Unai Admin

17/07/2025






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The promoters of the new communication model offer exclusive express sessions to members of the Global Alliance associations

Published by Unai Admin

18/07/2025

The promoters of the new communication model offer exclusive express sessions to members of the Global Alliance associations

The promoters of the new communication model offer exclusive express sessions to members of the Global Alliance associations

Are you a member of The Global Alliance for Public Relations and Communication Management association? The creators of the new global communication model offer an Express Live Session about the 2021 Global PR and Communication Model. Global Alliance, in collaboration with Corporate Excellence - Center for Reputation Leadership, developed a model that defines the roadmap and the building blocks of the PR and Communication functions, to promote its contribution to the creation of differentiation, reputation, trust, and social legitimacy of organizations. This model has been built with the collaborative and participatory effort of a network of 1,400 professionals from 46 countries in 5 different regions, through research based on global consensus on the present and future of the role and value of public relations and communication management. After the process of research, analysis, definition, and presentation with international participation, the developers of the model are trying to give back to its of the members of the Global Alliance by offering them exclusive express sessions on the bases and benefits of the model. With this, they aspire that organizations and professionals worldwide are capable of improving the business decision-making process, promoting a real and authentic connection with their stakeholders, and promoting differential leadership in the future post-COVID-world. Global Alliance has offered, with great success, Express Live Sessions for all the regional councils of the international association: Africa, Europe, North America, Latin America, Asia Pacific and India & Middle East. We want to invite you to organize this Express Live Session webinar for your professional community, as one of the benefits for being a GA member. Topic: Express Live Session about the 2021 Global PR & Communication Model + Q&A session. Duration: 30 minutes Date: To be confirmed with each GA local member Platform: Zoom: It will be hosted by Corporate Excellence – Centre for Reputation Leadership Agenda: Welcome & Introduction Video about the Global PR & Comms Model (12 minutes) Q&A session Speakers:​ ​​Dr. Ángel Alloza Academic & Research Director, Global Alliance & Director of "The Global PR & Communication Model 2021" CEO, Corporate Excellence – Centre for Reputation Leadership Dr. Clara Fontán Director of Intelligence & Knowledge of Corporate Excellence – Centre for Reputation Leadership Member of the research team "The Global PR & Communication Model 2021" This offer is free as one of the benefits of being a member of Global Alliance. If your association is a member, now is your opportunity to take advantage and learn from the new communication and public affairs model. More information at prcommsmodel.com or by contacting us at info@corporateexcellence.org


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Global Alliance launches, The 2021 Global PR & Communication Model

Published by Unai Admin

18/07/2025

Global Alliance launches, The 2021 Global PR & Communication Model

Global Alliance launches, The 2021 Global PR & Communication Model

A new roadmap for enhancing the role of PR and Corporate Communication Structure the PR & Comm job around five strategic building blocks A practical guide for achieving the most relevant outcomes for operating in every market in the 21st century: differentiation, reputation, trust with stakeholders. With the collaborative and participatory efforts of a network of 1,400 professionals on 5 different regions Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled today The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world.The Model is structured around five strategic Building Blocks that generate and protect value in today’s world: corporate purpose, brand and corporate culture, reputation and reputational risks, communications and connected intelligence and intangible asset metrics. These Building Blocks enable organizations to achieve the differentiation, engagement, advocacy, trust and social legitimacy that they now require in order to maintain their license to operate.“With the collaborative and participatory efforts of a network of 1,400 professionals on five different regions, this has been a global consensus-based research on the present and future of the role and value of public relations and communications management. The core of our professions strength is our ability to build relationships, that connect us everywhere around the world” said Justin Green, President of Global Alliance. “The world is in a period of complete transformation because of the new intangible economy, and we needed a new direction by taking reputation and intangible assets as its focus” stated Ángel Alloza, CEO Corporate Excellence and Academic Research Director of Global Alliance. According to Alloza, who led the project, the research and the report, together with Clara Fontán and the great team at Corporate Excellence, “the Model emerges as a practical roadmap to help organisations and professionals achieve their most important and relevant outcomes for operating in every market in the 21st century: to achieve lasting differentiation, build a solid reputation, and consolidate trust with stakeholders, which means at the end of the day broadening your licence to operate”.“Developing this model, which is an evolution of the Melbourne Mandate, the Global Alliance is serving its mission: to create global standards to elevate our profession”, stated José Manuel Velasco, Immediate Past Chair and leader of the steering committee of the project. “The Model looks at the future of our function providing strong reasons to deserve a position in the executive committee of any kind of organizations”, added.The Model also consolidates the Stockholm Accords (2010) and the Melbourne Mandate (2012) and integrates the Global Capability Framework developed in partnership with Huddersfield University in 2018.The Model aims to enable organisations and professionals worldwide to improve their leadership and business decision-making process while promoting a real and authentic connection with their stakeholders for the post-COVID-19 world.The project today unveiled has the support of LLYC, the leading PR company in Spain and Latin America. LLYC “strive to improve the world around us, firmly believing honest, intelligent, innovative and efficient communications foster confidence and understanding among people, companies and institutions—in other words, the foundations of economic and social progress. In this way, we contribute to solving many of the challenges of our times”. The full report and executive summary of the Global PR and Communication Model can be found here: https://www.prcommsmodel.com/Developed by Global Alliance in partnership with Corporate Excellence – Centre for Reputation Leadership, as knowledge partner, a leading research, knowledge and training non-profit organisation specialised in the management and measurement of intangible assets, and with the sponsor contribution of LLYC, a global communications and public affairs consulting firm, this model defines the roadmap and building blocks of the functions of PR and Communications that contributes to the creation of differentiation, reputation, trust and social legitimacy.


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The Global PR & Communication Model 2021

Published by Unai Admin

18/07/2025

The Global PR & Communication Model 2021

The Global PR & Communication Model 2021

This package contains the international launch materials for the new model The Global PR & Communication Model developed by the Global Alliance and Corporate Excellence - Center for Reputation Leadership. It is a new model that defines the roadmap and the building blocks for the function of public relations and communication, to promote their contribution to the creation of differentiation, reputation, trust and social legitimacy.Building blocks: Defining and Activating Corporate Purpose Building Brand & Corporate Culture Managing Reputation & Reputational Risk Enhancing communication Connecting Intelligence & Intangible Asset MetricsCheck the release news here! New article «Ethics as the cornerstone of the Global PR & Communication Model»All information available at www.prcommsmodel.com



15/12/2020

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Top 15. Approaching the Future 2020

Published by Unai Admin

17/07/2025

Top 15. Approaching the Future 2020





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Approaching the Future 2020 Executive Summary

Published by Unai Admin

17/07/2025

Approaching the Future 2020 Executive Summary





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Approaching the Future 2020: Trends in Reputation and Intangible Asset Management

Published by Unai Admin

28/07/2025

Approaching the Future 2020: Trends in Reputation and Intangible Asset Management





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The Global Alliance Public Relations and Communication Model Research survey goes live

Published by Unai Admin

18/07/2025

The Global Alliance Public Relations and Communication Model Research survey goes live

Global Alliance for Public Relations & Communication Management works across continents shaping the future of communication profession and helping practitioners to deal with the main challenges they face in their organizations and demonstrating the value and positive impact of communications and intangible assets. To further advance this goal, Global Alliance is developing, in collaboration with Corporate Excellence – Centre for Reputation Leadership, a leading research, knowledge and training center specialized in the management and measurement of intangible assets such as reputation, communications, brand, public relations, public affairs, social intelligence and corporate governance, a new roadmap for enhancing the role of PR and Corporate Communication and be agreed in a collaborative, deliberative and consensual process in a large-scale research project with GA members and other relevant professionals. We encourage you to participate in this survey as a powerful way of contributing to define together the future of our profession. In appreciation of your collaboration, we will share with you an executive summary of the report that will be launched at the World Public Relations Forum 2020, which will be celebrated in Auckland, New Zealand, on October 12 to 15. Please notice the survey will be available until April 30. To participate in this survey, please click on the link below: http://gacomsmodel.mystrikingly.com/


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Corporate Excellence, new member of the Global Alliance board

Published by Unai Admin

18/07/2025

Corporate Excellence, new member of the Global Alliance board

The Global Alliance for Public Relations and Communication Management's 17th Annual General Meeting was held on Saturday 6 April in São Paulo, Brazil. The Chairman José Manuel Velasco presented and hosted the selection of the members that will form the board of the association the next two years.The incoming board includes leading professionals, academics and industry association leaders as Ángel Alloza Losana, CEO of Corporate Excellence - Centre for Reputation Leadership. Below the complete list of the selected members for the board 2019-21:Main Board Members President: Justin Green, PRII - Public Relations Institute of Ireland Inmediate Past- President: José Manuel Velasco, Dircom - Communication Directors Treasurer: Joe Truncale, PRSA – Public Relations Society of America Secretary: Fiona Cassidy, PRINZ - Public Relations Institute of New Zealand Delegate-at-Large (Academic/ Research): Ángel Alloza, Corporate Excellence - Centre for Reputation LeadershipDelegates-at-Large Alastair McCapra, CIPR - Chartered Institute of Public Relations Sarah Hanel, CPRS - Canadian Public Relations Society Hamilton dos Santos, ABERJE - Brazilian Association for Business Communication Prita Kemal Gani, APRN - Asean Public Relations Network Paula Portugal Mendes, APCE - Portuguese Association of Corporate CommunicationsDelegate: Jane Gitau, APRA – African Public Relations AssociationRegional Delegates-at-Large North- America: Dr. Marcia DiStaso, UFL - University of Florida Latin America: Dr. Amybel Sánchez de Walther, USMP – San Martin de Porres University Asia: Candy Hernandez, LSPR – London School of Public Relations Africa: Dr. Rotimi Oladele, NIPR – Nigerian Institute of Public Relations India-Middle East: Amith Prabhu, The Promise FoundationThe role of Corporate Excellence - Centre for Reputation Leadership in the Global Alliance will stand out for leading the project "The Global Communication Model" in which we will advance, as their knowledge partners, towards the identification of the keys of the new corporate communication model, updating and revitalizing The Melbourne Mandate:In 2012, the traditional communication model did not respond to the challenges of the new digital era. That is why The Global Alliance for Public Relations and Communication Management adopted The Melbourne Mandate, a research-based vision of the communicative organization and the emerging role and value of public relations and communication management. While The Melbourne Mandate remains both relevant and aspirational, the increasing value of intangible assets in companies and the consolidation of the “reputation economy”, create a need and opportunity to review and renew it, with a holistic view to making it a durable, sustainable and global consensus-based expression of what is the future of communication and intangible assets management."The Global Communication Model" will be presented in 2020 at the World Public Relation Forum to be held in Auckland, New Zealand. Meanwhile, you can check more information about the Global Alliance Annual General Meeting by clicking here.


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