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International Reputation Week in 3 minutes

Published by Unai Admin

17/07/2025

Video summary of the International Reputation Week congress. It was organized by the University of Navarra and Corporate Excellence, and had more than 200 attendees from 20 countries, around 50 speakers and was promoted by sponsors such as Santander and Telefónica, DKV and LLYC, or Reputation Lab and Trust Maker. The congress was divided into two blocks, one dedicated to corporate reputation with a great presence of business vision, and a second block dedicated to the reputation of universities with a great presence of academic vision. Throughout the four days we talked about:

  • Reputation, corporate governance and ESG strategy
  • Reputation and sustainability. Communication and stakeholders. Leadership and strategy ...

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    Top Learning Points. Approaching the Future 2023

    Published by Unai Admin

    17/07/2025

    Top Learning Points. Approaching the Future 2023

    Top Learning Points of Approaching the Future 2023. Trends in Reputation and Intangible Asset Management.One-page executive summary of the eighth edition of this annual report, created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and worldwide partner Global Alliance for Public Relations and Communication Management. This report aims to deepen business practices and drive innovation in reputation and intangible asset management. Approaching the Future 2023 presents 10 major trends that are shaping the business agenda, offering a cross-cutting and interconnected view of all analysed trends:

  • Sustainability and ESG integrated into business mode...

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    Results preview teaser - Approaching The Future 2023

    Published by Unai Admin

    17/07/2025

    Video teaser Approaching the Future 2023. Trends in reputation and management of intangibles. This video presents the 10 trends identified in this edition, ten areas that are connected and related to each other, unable to explain one without the other. And it also previews some of the highlights from the report one minute. Consult here all the supplementary materials of the report.

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    International trend launch. Approaching The Future 2023

    Published by Unai Admin

    17/07/2025

    Relive the international trend launch event of Approaching the Future 2023. Trends in Reputation and Intangible Management. It was carried out in collaboration with Global Alliance by Public Relations and Communications Management.

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    Approaching the Future 2023 - FULL REPORT [★ by subscription]

    Published by Unai Admin

    17/07/2025

    Approaching the Future 2023 - FULL REPORT [★ by subscription]

    Full Report of Approaching the Future 2023. Trends in Reputation and Intangible Asset Management.It is the eighth edition of this annual report, created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and worldwide partner Global Alliance for Public Relations and Communication Management. This report aims to deepen business practices and drive innovation in reputation and intangible asset management. Approaching the Future 2023 presents 10 major trends that are shaping the business agenda, offering a cross-cutting and interconnected view of all analysed trends:

  • Sustainability and ESG integrated into business models

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    • Executive Summary. Approaching the Future 2023

    Published by Unai Admin

    17/07/2025

    Executive Summary. Approaching the Future 2023

    Executive Summary of Approaching the Future 2023. Trends in Reputation and Intangible Asset Management. It is the eighth edition of this annual report, created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and worldwide partner Global Alliance for Public Relations and Communication Management. This report aims to deepen business practices and drive innovation in reputation and intangible asset management.  Approaching the Future 2023 presents 10 major trends that are shaping the business agenda, offering a cross-cutting and interconnected view of all analysed trends:

  • Sustainability and ESG integrated into business models

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    • Trends Map. Approaching The Future 2023

    Published by Unai Admin

    17/07/2025

    Trends Map. Approaching The Future 2023

    Trends map of Approaching the Future 2023. Trends in Reputation and Intangible Asset Management. An infographic of the eighth edition of this annual report, created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and worldwide partner Global Alliance for Public Relations and Communication Management. This report aims to deepen business practices and drive innovation in reputation and intangible asset management.  Approaching the Future 2023 presents 10 major trends that are shaping the business agenda, offering a cross-cutting and interconnected view of all analysed trends:

  • Sustainability and ESG integrated into business models

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    Video presentation. Approaching The Future 2022

    Published by Unai Admin

    17/07/2025

    Relive the launch event of the Global Results of Approaching the Future 2022. Trends in Reputation and Management of Intangibles, which is annually prepared by Corporate Excellence – Center for Reputation Leadership and CANVAS Sustainable Strategies.Program:13:00    Introduction and welcoming remarks  Ángel Alloza, CEO Corporate Excellence - Centre for Reputation Leadership    Justin Green, President & CEO Global Alliance for Public Relations and Communication Management Clara Fontán, Director of Intelligence & Knowledge Corporate Excellence - Centre for Reputation Leadership 13:15    Approaching the Future: 2022 Key findingsÁngel Alloza, CEO Corporate Excellence - Centre for Reputation Leadershi...

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    Approaching the Future 2022: Trends in Reputation and Intangible Asset Management

    Published by Unai Admin

    25/07/2025

    Approaching the Future 2022: Trends in Reputation and Intangible Asset Management

    Full report Approaching the Future 2022. Trends in reputation and management of intangiblesThis is the seventh consecutive edition of a study that has established itself as an essential tool for discovering the main global trends in reputation and management of intangibles.In this new edition we observe how, after the impact of the pandemic, organizations are redefining their priorities to respond to a reality in full transformation characterized by social and economic instability generated largely by the war in Ukraine, growing social inequality or the climate emergency.Faced with this uncertain and unstable reality, the answer seems clear: advance in the activation and implementation of the corporate purpose and in the promotion of responsible leadership. These are the two trends ...

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    Trend Map. Approaching The Future 2022

    Published by Unai Admin

    17/07/2025

    Trend Map. Approaching The Future 2022

    Infographic that summarizes the trends map in reputation and intangibles presented by the Approaching the Future 2022 study This study is presented as a practical and essential tool to know and navigate correctly in this new reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges, with special focus in Spain and in Latin America. In this new edition we observe how, after the impact of the pandemic, organizations are redefining their priorities to respond to a reality in full transformation characterized by social and economic instability generated largely by the war in Ukraine, the growing social inequality or the climate emergency. Faced with this uncertain and unstabl...

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    Top Key Findings. Approaching the Future 2022

    Published by Unai Admin

    17/07/2025

    Top Key Findings. Approaching the Future 2022

    This document visually synthesizes the key findings from Approaching The Future 2022, an annual report on trends in reputation and management of intangibles.This is the seventh consecutive edition of a study that has established itself as an essential tool for discovering the main global trends in reputation and management of intangibles.In this new edition we observe how, after the impact of the pandemic, organizations are redefining their priorities to respond to a reality in full transformation characterized by social and economic instability generated largely by the war in Ukraine, the growing social inequality or the climate emergency.Faced with this uncertain and unstable reality, the answer seems clear: advance in the activation and implementation of the corporate purpose and in the...

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    The Annual Conference 2021 in 5 minutes

    Published by Unai Admin

    17/07/2025

    The best of the 2021 Annual Conference: 10 years making the intangible tangible, held by Corporate Excellence - Center for Reputation Leadership summarized in a 5 minute video. Event celebrating the tenth anniversary of the foundation, despite having almost 20 years of history since the birth of the Corporate Reputation Forum (2002) and the Institute of Intangibles Analysis (2004); organization from whose merger emerged what we know today as Corporate Excellence - Center For Reputation Leadership.

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    The value of intangibles in a fast-paced world and the role of the business movement

    Published by Unai Admin

    17/07/2025

    Welcome and opening by Eduardo Navarro, President of Corporate Excellence and Director of Corporate Affairs and Sustainability Telefonica, at the Annual Conference of Corporate Excellence - Center for Reputation Leadership, an event to celebrate the 10th anniversary as a foundation, and more than 20 years of history professionalizing the intangible management. In this brief introduction, Eduardo tells us about the anniversary of Coproate Excellence and the 10 years of experience, as well as the evolution in the weight of intangibles and the professionalization of management from the business movement Check more about the full conference at this link.

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    Global PR & Communication Model: Application and applicability in Italy

    Published by Unai Admin

    17/07/2025

    The aim of this thesis is to study the application and applicability in Italy of the Global PR & Communication Model presented last December by Global Alliance and Corporate Excellence. It was supplemented by academic resources and with personal materials that Lorenzo Canu had produced or obtained outside of the academic route (interviews, translations, etc.). The analysis is divided into five parts in addition to the introduction and conclusion.  

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    Approaching The Future 2021. Materials of the report and presentation

    Published by Unai Admin

    18/07/2025

    Approaching The Future 2021. Materials of the report and presentation

    Do you know the trends that mark the business agenda in 2021?One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals to discover the evolution of the main trends that mark the present and future of organizations and to make decisions in an uncertain, complex and changing world that requires a profound transformation.Approaching the Future is presented as a practical and essential tool to know and navigate correctly in this new reality, identifying the 15 most important issues today and in the future, as well as the procedures that organizations are implementing to respond to these challenges, with special focus on Spain and Latin America.W...

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    Executive Summary: Approaching the Future 2021

    Published by Unai Admin

    17/07/2025

    Executive Summary: Approaching the Future 2021

    This document summarizes the key ideas of the report Approaching The Future 2021 on trends in reputation and management of intangibles, the full version of which you can consult here. One year after the start of the pandemic, we published a new edition of Approaching the Future 2021: Trends in reputation and management of intangibles, with the aim of helping companies and all professionals to discover the evolution of the main trends that mark the present and future of organizations and to make decisions in an uncertain, complex and changing world that requires a profound transformation. We have had the contributions of more than 500 professionals, as well as in-depth interviews with 8 great experts in reputation, brand, sustainability, ethics and transparency. In addition, we have incorp...

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    DAVOS 2021: Un año crucial para reconstruir la confianza

    Published by Unai Admin

    18/07/2025

    Cinco décadas después de su creación, la última edición del foro exclusivo anual del World Economic Forum (WEF), conocido como Davos por el lugar en el que se celebra anualmente, ha tenido lugar del 25 al 29 de enero de este 2021. Debido a las medidas sanitaria, esta vez se llevó a cabo en un evento virtual que abordó los desafíos relacionados con la pandemia de COVID-19. El evento, con el tema «Un año crucial para reconstruir la confianza», contó con la presencia de más de 1.500 líderes empresariales, gubernamentales y de la sociedad civil de más de 70 países. Además, está previsto que se celebre una reunión física en Singapur del 25 al 28 de mayo de 20...

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    The End of a Challenging Year

    Published by Unai Admin

    18/07/2025

    We are almost reaching the end of this complex year, today we want to share with you a reflection from our CEO, Ángel Alloza. We hope that like us, you also find it inspiring. “2020 has undoubtedly been an uncertain and turbulent year, as the experts well describe when talking about the VUCA and TUNA environments. The health, economic and social crisis that we are witnessing has put into test our capacity for resilience, adaptation to change and constant learning. Faced with a context as adverse as the one that the current pandemic has presented us with, we have managed to concentrate all our efforts on being part of the solution. We started the year with a letter from Larry Fink, CEO of BlackRock, calling for a more conscious capitalism, to entrepreneurs and investors, and C...

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    Global Alliance launches, The 2021 Global PR & Communication Model

    Published by Unai Admin

    18/07/2025

    Global Alliance launches, The 2021 Global PR & Communication Model

    A new roadmap for enhancing the role of PR and Corporate Communication
    Structure the PR & Comm job around five strategic building blocks
    A practical guide for achieving the most relevant outcomes for operating in every market in the 21st century: differentiation, reputation, trust with stakeholders.
    With the collaborative and participatory efforts of a network of 1,400 professionals on 5 different regions
    Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled today The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world. The Model is structured around five strategic Buildi...

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    Full Report: The Global PR & Communication Model

    Published by Unai Admin

    17/07/2025

    Executive Summary "The Global PR & Communication Model", research carried out jointly by Global Alliance and Corporate Excellence -Centre for Reputation Leadership. This is a new model that defines the roadmap and the building blocks of the public relations and communication function, to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.Building blocks: Defining and Activating Corporate Purpose Building Brand & Corporate Culture Managing Reputation & Reputational Risk Enhancing communication Connecting Intelligence & Intangible Asset Metrics

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    The Global PR & Communication Model [LAUNCH SUMMARY]

    Published by Unai Admin

    17/07/2025

    Video summary of the The Global PR & Communication Model launch. A new model created by The Global Alliance for Public Relations and Communication Management in partnership with Corporate Excellence - Centre for Reputation Leadership, that defines the roadmap and building blocks of PR and Communication functions to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.

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    Executive Summary: The Global PR & Communication Model

    Published by Unai Admin

    17/07/2025

    Executive Summary "The Global PR & Communication Model", research carried out jointly by Global Alliance and Corporate Excellence -Centre for Reputation Leadership.  This is a new model that defines the roadmap and the building blocks of the public relations and communication function, to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy. Building blocks: Defining and Activating Corporate Purpose Building Brand & Corporate Culture Managing Reputation & Reputational Risk Enhancing communication Connecting Intelligence & Intangible Asset Metrics

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    The Global PR & Communication Model launch

    Published by Unai Admin

    17/07/2025

    The Global Alliance for Public Relations and Communication Management in partnership with Corporate Excellence - Centre for Reputation Leadership presents The Global PR & Communication Model. A new model that defines the roadmap and building blocks of PR and Communication functions to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.

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    The Global PR & Communication Model 2021

    Published by Unai Admin

    18/07/2025

    The Global PR & Communication Model 2021

    This package contains the international launch materials for the new model The Global PR & Communication Model developed by the Global Alliance and Corporate Excellence - Center for Reputation Leadership. It is a new model that defines the roadmap and the building blocks for the function of public relations and communication, to promote their contribution to the creation of differentiation, reputation, trust and social legitimacy.Building blocks: Defining and Activating Corporate Purpose Building Brand & Corporate Culture Managing Reputation & Reputational Risk Enhancing communication Connecting Intelligence & Intangible Asset MetricsCheck the release news here! New article «Ethics as the cornerstone of the Global PR & Communication Model»All informatio...

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    Learnings from ethics management in business

    Published by Unai Admin

    17/07/2025

    Learnings from ethics management in business

    This document summarizes the main lessons learned from the ethics conference organized by Corporate Excellence - Center for Reputation Leadership and Asociación de Directivos de Comunicación (Dircom) within the framework of the month of ethics (February 2020) of the Global Alliance for Public Relations and Communications Management. The event had a special presentation by Adela Cortina, philosopher, professor of Ethics and director of the Étnor Foundation, Business Ethics and Business Organizations. Adela explained some of the keys to managing ethics in organizations and why this is something intrinsic to them and therefore it is essential to know how to manage it in the best possible way.

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    From Governance to Purpose to the Fundamental Reshaping of Finance

    Published by Unai Admin

    17/07/2025

    Since 2012, Larry Fink, Chairman and CEO of BlackRock – the world’s largest fund manager, overseeing $7 trillion worth of investments – has sent out an annual letter to CEOs of the companies that BlackRock invests in on behalf of its clients. In the analysis presented here, GlobeScan traces the emergence and evolution of central themes in the letters from 2012 to 2020. This helps us better understand the shifting expectations for business and the extent to which purpose, stakeholder engagement, sustainability and particularly climate change are becoming more mainstream aspects of management. Our analysis tracks the changing outlook, from the fiduciary imperative of good governance, to a societal obligation for purposeful leadership to this year’s demand for action...

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    Approaching The Future 2019

    Published by Unai Admin

    25/07/2025

    Approaching The Future 2019

    Approaching the Future: Trends in Reputation and Management of Intangibles identifies the most relevant trends that mark the business agenda in global matters, reputation and brand, sustainability, ethics and transparency. In the 2019 edition, the consultation and research carried out with more than 200 executives and professionals from member companies of Corporate Excellence and Dircom partners stands out, to prioritize key trends and identify projects and initiatives promoted by organizations in these areas. In addition, as a novelty this year, the application of artificial intelligence techniques is incorporated to analyze the relationship between managers' evaluations and the projects and initiatives that organizations are currently developing. This analysis, carried out thanks ...

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    Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

    Published by Unai Admin

    18/07/2025

    Madrid, November 7. Last Thursday, at the IE Business School, Corporate Excellence presented the last book of its library,The Reputation Risk Handbook, the Spanish adaptation of the work of Andrea Bonime-Blanc, one of the greatest international models in strategic risk management and corporate governance. This is the fourth title of the Corporate Excellence Library and the first of its imprint, now that the foundation just made a debut as independent publisher. The Corporate Excellence Library collects the most relevant works about integrated asset management and key intangible resources, like reputation, brand, communication, sustainability and public affairs. Up to now, Corporate Excellence has published three reference works in their fields of knowledge: The Alignment Fa...

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    A solidarity company can increase its corporate reputation levels before its stakeholders

    Published by Unai Admin

    17/07/2025

    Edison Paul Tabra Ochoa claims in his book that a solidarity company can increase its corporate reputation level before its stakeholders and that exercising solidarity within the company creates well being for it and for the other agents in the market, and also contributes to its “sustainable”, “long-term”, and “social” roles.The author also explains what criteria must a company meet in order to be considered an economic organisation which practices “solidarity”, underlining that economic activity must always service personal dignity.The book describes how solidarity works in companies and international organisations and includes some of the suggestions made by the OECD, the European Union, the Bank for International Settlements, the UN, the ...

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    Aligning Corporate Strategy With Risks in Order to Avoid a Crisis

    Published by Unai Admin

    17/07/2025

    As a result of current instability in the business world, organizations should be able to anticipate changes and have coherent responses at hand, in line with their strategy and goals. Even if the corporate strategy is well thought-over and perfectly executed, the speed of changes in the markets may undermine business, which means that the universe of risks is expanding. In this scenario, it is essential to align the strategy with business risks. Effective risk management may help to protect the value of assets in any company. Besides, it helps to create value, build good relations, increase profit and improve competitive positioning. Application of best practices mitigates uncertainty and volatility. All this means that risk management improves overall management and expands the scope of...

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    Building Conscious Capitalism by Inspiring People and Stakeholders

    Published by Unai Admin

    17/07/2025

    Profits for a company are like red blood cells for people, but are profits the only thing that matters? Life needs other motivation reasons that would inspire stakeholders to trust and love those companies that have a superior life purpose that determines their behaviour.The sixth President of the United States John Quincy Adams once said «If your actions inspire others to dream more, learn more, do more and become more, you are a leader». For the founders of conscious capitalism (an idea that developed into a new social movement in the United States), a leader is someone conscious of developing and using one’s emotional and spiritual intelligence in order to love and care about people and the environment.This document was prepared by Corporate Excellence – Centre f...

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    Book Summaries. Becoming a Citizen Brand is the Best Way of Building an Excellent Reputation

    Published by Unai Admin

    17/07/2025

    If a company understands and shares the concerns and aspirations of its stakeholders, it may be able to develop brands that would be competitive on the markets and sustainable over time. How to do it? Be more proactive and effective in communication with the stakeholders than before, and know their concerns as citizens. Today, being a good corporate citizen is the best and correct line of behaviour, of existence in the world of businesses and brands. It’s much more than CSR, since CSR is still viewed as an addition to business, an obligation to return to the society what has been received from it, to treat stakeholders well, while the real objective should be to do things well, in the broad sense of this expression. This document was prepared by Corporate Excellence – Centre ...

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