Llorente&Cuenca and Corporate Excellence present the 3rd issue of Online Comments Analysis Published by Unai Admin 18/07/2025 Llorente&Cuenca and Corporate Excellence present the 3rd issue of Online Comments AnalysisMadrid. March 6, 2014. Llorente&Cuenca and Corporate Excellence – Centre for Reputation Leadership are presenting the 3rd issue of Online Comments Analysis, an analysis model designed for evaluating the impact of online messages on corporate reputation. This year 78,896 URLs, 45,063 references, 71 corporate brands and 16 industries were analyzed by 7 dimensions of reputation (Products and Services, Financial Results, Innovation, Workplace, Leadership, Governance and Citizenship). “The huge impact of new technologies has accelerated social changes that lead to more complicated relations between companies and their numerous stakeholders. The Internet turned everyone into potential producers of information”, says Ángel Alloza, the CEO of Corporate Excellence – Centre for Reputation Leadership, and goes on to add that “in this context, organizations should be aware that it is their responsibility to manage their reputation properly, making the most of those aspects that add value and correcting those aspects that are not welcomed by the public”. This year’s report highlights the fact that Consumer Electronics, analyzed this year for the first time, is the most popular sector by references and points to the fact that these references are mostly positive. “This good result is driven by companies’ efforts to launch innovative products and services, their easy adjustment to changes, business innovations as well as the ability to communicate a good organizational structure and clear vision of the future”, says Iván Pino, Online Communications Director at LLORENTE & CUENCA, Spain and Portugal. Hotels is among those sectors that experienced most significant changes by awareness as compared to previous years. It should also be noted that Oil and Gas companies saw an important improvement in the tone of their stakeholders’ comments - largely due to the companies’ ability to communicate their progress in the way they treat their employees. In terms of the profile of those users who publish their opinions and comments on the Internet, the report shows that “public opinion” drifted from neutral position towards more critical stance. Another important trend is the proliferation of journalists’ professional profiles in different networks. Journalists are the group that generates most information, especially with respect to such subjects as growth potential, profit, the quality of products and services and customer service. The report also shows that Google retains its top positions by awareness for the third year running, which means that this network generates best awareness results for companies. Besides, the quality of these comments increased as compared to the results of 2011 and 2012. About BEO BEO is a research tool designed to evaluate the impact of online comments on corporate reputation. The model has been applied to more than 70 organizations from seven countries. BEO methodology was included into the short list of the Digital Communication Awards 2013 in the category of Digital Monitoring and Evaluation. Full text of the study. Categories Valoración de los intangibles Digitalización Analytics & Big Data Reputación & Riesgos Reputacionales Tags llorente & cuenca balance de expresiones online reputación digital reputación online visibility 14 thumb_up_alt 0
Dircom and Corporate Excellence are holding a Panel Discussion on Innovations in Intangibles Metrics Published by Unai Admin 18/07/2025 Dircom and Corporate Excellence are holding a Panel Discussion on Innovations in Intangibles MetricsMadrid, February 26, 2014. In the current context it is important to demonstrate the effect and return on managing intangible assets in organizations. The event’s participants will focus on key tools used today to monitor and track major intangible assets and on how these tools may help to highlight the value of organizations. The discussion will be opened by Jaume Giró, Co-CEO of CaixaBank and Vice President of Dircom; José Manuel Velasco, the President of Dircom; and José Luis González-Besada, President of Corporate Excellence. Top level professionals will talk about cutting-edge developments in intangibles’ measurement, including Mariano Maqueda, Partner and Director at Punto de Fuga; María Such, Corporate Reputation Director at BBVA; Pepe Martinez, Firefly Director & Marketing Responsible, Millward Brown; Adolfo Fernández, Client Service Director Madrid Office, Millward Brown; Carmen Dato, Consulting Director, Villafañe & Asociados; Beverly Nannini, Director, Reputation Institute; Macarena Estevez, CEO of Conento; Juan Cardona, Director for Reputation and Stakeholders, Llorente & Cuenca; Sergi Guillot, CEO, Acceso; José Carlos Martínez, Corporate Reputation Manager, Iberdrola. Discussion topics include brand and reputation indicators in balanced scorecards, measurement tools for identifying and prioritizing reputational risks, measurement in the era of Big Data, etc. Ángel Alloza, the CEO of Corporate Excellence - Centre for Reputation Leadership and Sebastián Cebrián, the CEO of Dircom, will make closing remarks at the conference. Apart from that, the conference will feature the presentation of Analysis of Online Comments 2014 (BEO), a research model developed by Corporate Excellence – Centre for Reputation Leadership and Llorente & Cuenca to analyze the impact of the Internet on corporate reputation. The panel can be followed on Twitter (#innometrics) and by streaming. Categories Valoración de los intangibles Tendencias Métricas Tags innometrics dircom indicadores de marca y reputación impacto de recursos intangibles métricas visibility 13 thumb_up_alt 0
Corporate Reputation launched at Columbia Business School Published by Unai Admin 18/07/2025 Corporate Reputation launched at Columbia Business SchoolMadrid, January 30th 2014. Corporate Reputation, the new title in the Corporate Excellence Series, was presented at Columbia Business School yesterday. The presentation of Corporate Reputation took place at Columbia Business School; around 50 top experts in the area of reputation attended to the event; including Roger Bolton, President of Arthur Page Society, the largest U.S. Association of professionals working in the field of public relations and corporate communication. Corporate Excellence – Centre for Reputation Leadership and Arthur Page Society work together in a project on The New Communication Model. The project is based on a publication by the American association which looks at such important issues as adapting corporate communication to the new and changing context, building a strong identity, relevant for all stakeholders that encourages identification (shared beliefs), favorable behavior and ensures that the organization’s key stakeholders actively recommend the organization’s products and services to all members of their network. The aim of the project is to adapt these ideas to the Spanish context. Other participants of the presentation included Ángel Alloza, CEO of Corporate Excellence – Centre for Reputation Leadership and one of the book’s authors, Paul Argenti, Professor of Corporate Communication at Tuck School of Business in Dartmouth and author of some of the most interesting titles in the area of Corporate Reputation; Matthew Quint, Director of Columbia Business School’s Center on Global Brand Leadership and Edie Reinhardt, General Manager of LID Publishing house. The book opens with a foreword by the reputation guru Charles Fombrun and develops a psychosocial analysis of corporate reputation, drawing on an in-depth historical review from the concept emergence to its scientific consolidation through measurement tools and management models. Corporate Reputation is available from the website of LID Publishing House (www.lideditorial.com) and in all large bookstores in Spain. Its first chapter is available for a free download. The Corporate Excellence Series was launched two years ago to help companies and professionals develop strong brands with a good reputation and able to compete in global markets. Categories Internacionalización Indicadores no financieros Reputación & Riesgos Reputacionales Tags the global cco reputación corporativa columbia business school nuevo modelo de comunicación visibility 9 thumb_up_alt 0
Corporate Reputation will be presented at Columbia Business School in New York Published by Unai Admin 18/07/2025 Corporate Reputation will be presented at Columbia Business School in New YorkMadrid January 15, 2014. Corporate Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees; stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Therefore, in this new context corporate reputation is one of the most popular non-financial indicators used by organizations. “Corporate Reputation” is the second book of the Corporate Excellence Series. This text is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analyzed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloza (psychologist), Enrique Carreras (sociologist) and Ana Carreras (economist). The foreword has been written by reputation guru Charles Fombrun. On January 29th, at 6 pm at Columbia Business School Roger Bolton, President of the Arthur Page Society -American Association of professionals working on communication and public relations departments; Corporate Excellence has been working along with the Arthur Page Society on the Spanish adaptation of the paper Building Belief: A New Model For Activating Corporate Character And Authentic Advocacy-; Besides, Paul Argenti, Corporate Communication Professor at Tuck School of Business at Dortmouth; Matthew Quint, Director of Columbia Business School’s Center on Global Brand Leadership and Edie Reinhardt, General Mager, LID Publishing will join Ángel Alloza at the public presentation of “Corporate Reputation”. During the last week of January, it will also take place the second module of The Global CCO Program, jointly designed by ESADE Business School and Corporate Excellence, with the collaboration of Columbia University and Georgetown University. Corporate Reputation first chapter can now be downloaded for free. Corporate Excellence Library was created two years ago aiming to help organizations and professionals to build stronger brands enjoying a good reputation, allowing them to compete in global markets. Categories Reputación & Riesgos Reputacionales Tags nuevo modelo de comunicación comunicación corporativa reputación corporativa the global cco columbia business school visibility 6 thumb_up_alt 0
Latest Advances in our Reputation Roadmap Published by Unai Admin 18/07/2025 Latest Advances in our Reputation RoadmapMadrid, December 10, 2013. “Although we still have way to go, this time walking together, many goals have been reached. Many improvements have been made” this was the opening sentence of José Luis González-Besada, Chairman of Corporate Excellence and Communication Director at Iberdrola, at the First Annual Meeting held on December 3rd at Deusto Business School in Madrid. More than 60 top-level professionals from the 17 companies that form part of the Foundation participated in the meeting. Each company shared with the assistants the advances made in the last two years, as well as the main challenges to be faced in the future. Most of the speakers pointed out important topics related to managing large companies among all the difficulties they have to deal with: building stronger relationships with key stakeholders, breaking down silos, driving reputation management as a cross area affecting the whole company, etc. Every assisting company agreed that intangible assets management helps companies to be excellent. Actively listen to stakeholders brings continuous improvements; nowadays it is all about competing for a good reputation, for the recognition by stakeholders. As Josep Santacreu, CEO at DKV, pointed out “this new time needs a new way to do business”. DKV and Banco Popular just joined the Foundation. Corporate Excellence - Centre for Reputation Leadership is an open project to any company willing to compete for a good reputation and share best practices. Banco Popular and DKV, as well as all the companies that form part of Corporate Excellence are aware that corporate reputation is the key for the future of organizations, cities or countries. Having a good reputation is a guarantee for value protection and value growth: it protects companies against crisis and generates sustainable growth. Since the launch of Corporate Excellence in 2011, a complex model where competitor companies share knoledge and expertise has been implemented. Alliances with universities and other organizations have been built; all this to get a better understanding about intangible assets management. The chosen and implemented model by Corporate Excellence is based on public-private collaboration; In these two years, a strong network of partnerships with universities, business schools and other international and national organizations have been created. Categories Tendencias Co-creación Reputación & Riesgos Reputacionales Tags encuentro anual hoja de ruta de la reputación gestión de recursos intangibles competencia y colaboración visibility 12 thumb_up_alt 0
What makes a CCO Excellent? Published by Unai Admin 18/07/2025 What makes a CCO Excellent?Medellin, Colombia, October 29, 2013. Corporate Excellence - Centre for Reputation Leadership presented the main findings of the study “What makes a CCO Excellent?” (El Chief Communications Officer del futuro in Spanish) at the 2ndInternational Conference on Reputation in Latino America that is being celebrated in Medellin. It is a research study carried out by Cees van Riel, Professor of Corporate Communication at the Rotterdam School of Management – Erasmus University along with Corporate Excellence - Centre for Reputation Leadership. The study was carried out between June 2011 and December 2012. In depth interviews and surveys were made to 117 Communication Directors of large enterprises in the United States, United Kingdom, Germany, France, Spain, Italy, Netherlands, Brazil, Mexico and Chile. The findings were presented internationally in January and they are now published in Spanish for Latin America and Spain. The Conference is becoming a reference event for every professional and professor in America interested in Corporate Reputation. The study shows that intangible assets management is more and more relevant for corporate strategies in large organizations. According to the results, 40% of Chief Communication Offices is part of the Steering Committees. CCO are becoming the managers of key intangible assets such as corporate reputation, brand, communication, and public affairs; they are becoming increasingly important among key stakeholders (not only for media) but also for customer, employees and shareholders relationships; they also play a role with organizational industries, politicians and social matters. In order to be able to play all these roles within the organization, future CCO should develop communication skills, as well as skills related to corporate brand and reputation, business skills, stakeholders integration, sales support and social awareness skills. The 2nd Edition of the Latin-American Conference, held by Goodwill Comunicaciones and Reputation Institute, brings to participants some of the latest knowledge on corporate reputation. This year as part of the Reputation Journey; it is also remarkable all the speeches on the analysis of corporate changes that organizations should do to fully integrate reputation in the strategy decision making process. Along with the Chief Communication Officer study, Corporate Excellence - Centre for Reputation Leadership has presented the Latin-American edition of its last book, “Corporate Reputation”, prologue by Charles Fombrun and Joan Costa. inShare Categories Valoración de los intangibles Indicadores no financieros Chief Communications Officer Reputación & Riesgos Reputacionales Tags conferencia internacional de reputación en latam what makes a cco excellent? el cco del futuro travesía de la reputación visibility 11 thumb_up_alt 0
Presentation of Corporate Reputation in Barcelona Published by Unai Admin 18/07/2025 Presentation of Corporate Reputation in BarcelonaMadrid, October 2nd, 2013. Yesterday, at Gas Natural Fenosa in Barcelona it was presented Corporate Reputation. This is the last book of the series developed jointly by Corporate Excellence - Centre for Reputation Leadership and LID Editorial. It is the second book published under this framework of collaboration. In this case, it is a manual on one of the most important non-financial assets for organizations, corporate reputation. The manual, the first one of the field published in Spanish, is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analysed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloza (psychologist), Enrique Carreras (sociologist) and Ana Carreras (economist). Corporate Reputation is a comprehensive psychosocial analysis of corporate reputation, an overview of the concept’s historical development, and a contribution to solidifying the concept’s scientific character thanks to suggested measurement tools and management models. At the event, where the three authors, and the journalist Carlos Salas, as moderator of the discussion, presented the new book; Jordi García Tabernero, Communication Director at Gas Natural Fenosa, and Jaume Giró, Deputy General Manager of Communication at CaixaBank were also at the event speaking on the importance of corporate reputation. Both of them shared with the audience that the power of reputation as one of the main assets for business growth. A proper and good corporate reputation management is translated into a better development of the company. Corporate Reputation is available in Spanish and English. It can be bought online at www.lideditorial.com LID Editorial, and at any large bookstore. The first chapter of the book can be downloaded for free. Corporate Excellence Library was created two years ago with the purpose to help companies and professionals to create strong brands enjoying a strong reputation, abling them to compete in the global markets. inShare Categories Valoración de los intangibles Indicadores no financieros Reputación & Riesgos Reputacionales Tags reputación corporativa biblioteca corporate excellence manual lid editorial visibility 9 thumb_up_alt 0
Corporate Reputation, the new book of the Corporate Excellence Library, Presented in Madrid Published by Unai Admin 18/07/2025 Corporate Reputation, the new book of the Corporate Excellence Library, Presented in MadridMadrid, September 20, 2013. Yesterday, it was presented the last book of the series that was created a year ago by Corporate Excellence – Centre for Reputation Leadership and LID Editorial. The title of the manual Corporate Reputation is a comprehensive psychosocial analysis of corporate reputation, an overview of the concept’s historical development, and a contribution to solidifying the concept’s scientific character thanks to suggested measurement tools and management models. This text is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analysed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloza (psychologist), Enrique Carreras(sociologist) and Ana Carreras (economist). The presentation featured participation of all three authors of the book as well as Corporate Excellence’s Chairman José Luis González-Besada, the Director of LID Editorial Jeanne Bracken, and Antonio López, author of the foreword to the book and one of Spain’s top experts on corporate reputation. Many other professionals working in the area of intangibles management in large Spanish and international companies attended the event, including Begoña Elices from Repsol and Ignacio Moliner from BBVA. The discussion, moderated by Carlos Salas, was a great opportunity for all participants to share their ideas or make a comment to the three authors. Corporate Reputation is available in Spanish and English. It can be bought online at www.lideditorial.com LID Editorial, and at any large bookstore. The first chapter of the book can be downloaded for free. Corporate Excellence Library was created two years ago with the purpose to help companies and professionals to create strong brands enjoying a strong reputation, abling them to compete in the global markets. Categories Valoración de los intangibles Reputación & Riesgos Reputacionales Tags lid editorial biblioteca corporate excellence reputación corporativa manual triple perspectiva www.lideditorial.com downloaded corporate excellence library corporate reputation september corporate excellence centre reputation leadership alloza visibility 9 thumb_up_alt 0
The Analysis of Online Comments Report (BEO) finalist at the Digital Communication Awards 2013 Published by Unai Admin 18/07/2025 The Analysis of Online Comments Report (BEO) finalist at the Digital Communication Awards 2013The Analysis of Online Comments Report (BEO) jointly developed by Corporate Excellence – Centre for Reputation Leadership and Llorente & Cuenca has been nominated as one of the finalists to the Digital Communication Awards 2013 in the Digital Monitoring and Evaluation category. On September 20, theBEO will be presented before an expert jury at the Quadriga University Campus in Berlin. There is a total of 38 categories to be awarded by the Digital Communication Award 2013 and the winners will be announced on the same day. The Digital Communication Awards 2013 are the most significant awards to be given in Europe. An expert committee consisted of professors and professionals of communications will vote the best cases in this field. It is the first time that Corporate Excellence presents a project to these awards. This pioneer and innovative project has been developed jointly with LLorente & Cuenca, it analyzes the impact of online comments on corporate reputation. The analysis is made by the audiences about a company on the Internet and it offers strategic information about organizational positioning on the Internet. Categories Comunicación Digitalización Innovación Analytics & Big Data Tags balance de expresiones online beo digital communication awards llorente & cuenca comunicación visibility 12 thumb_up_alt 0
New Communication Model, from persuasion to advocacy Published by Unai Admin 18/07/2025 New Communication Model, from persuasion to advocacyFor the second year, Corporate Excellence - Centre for Reputation Leadership held a summer course about communication in the framework of the summer courses at the Complutense University of Madrid that was celebrated in San Lorenzo de El Escorial. Speakers from some of the main companies in Spain like Telefónica, Bankinter, Repsol o Aqualogy among others, were at the course “Communication and intangible assets: from persuasion to advocacy”. Students could learn about the main steps that are being taken related to communication and other intangible assets management key for organizations. Within this academic and professional framework, the New Communication Model was presented. Corporate Excellence has been working in this New Model along with The Arthur Page Society. At Corporate Excellence has adapted the report Building Belief: A New Model for Activating Corporate Character and Authentic Advocacy, a paper developed by The Arthur Page Society, the most important American Association of Communication Directors in the United States. The report gathers a qualitative research carried out among the main partner organizations of this American Association; it has led to a proposal for a new communication model in order to understand communication managing. In the current new environment, this new model seeks to answer the challenges and needs of every organization to successfully navigate in the new digital age. The new model is proposed as a current alternative to the traditional communication model based on the massive release of one-way messages to persuade stakeholders and drive them to buy. However, the new model seeks to create a strong identity, relevant for stakeholders; it wants to generate an identification (beliefs) that draw people to action and makes key stakeholders to decide to share their beliefs about the organization and advocate for products, services and the organization itself. Therefore, this new communication model is not based on communication skills to persuade publics, but on the great power of communication to create process of influence and advocacy among attitudes and favourable behaviours of stakeholders. To multiply and get wider spread of this advocacy, relevant content generation and intense technology and social media use should turn into the most effective and efficient way to generate business, that is, the strengthen of stakeholders’ relationships and the building of strong brands and organizations with the best reputation. Corporate Excellence - Centre for Reputation Leadership is driving the building of an international and inter-academic platform in which there are already numerous professors and researchers working to make stronger this new model that will change the current perspective of corporate communication. Categories Comunicación Comunicación Interna Comunicación política Comunicación Externa Tags nuevo modelo de comunicación building belief curso de comunicación persuasión influencia visibility 13 thumb_up_alt 0
Communication and Intangible Assets: from Persuasion to Advocacy Published by Unai Admin 18/07/2025 Communication and Intangible Assets: from Persuasion to AdvocacyMadrid, June 26, 2013. Summer Courses of the Complutense University of Madrid will be held for the 26th time in San Lorenzo de El Escorial. They are presented with a very diverse program as well as speakers. For the second year, Corporate Excellence - Centre for Reputation Leadership will hold a course on intangible assets management. The Summer Courses are sponsored by the División Global Santander Universidades. They will take place through the 1st of July and the 26th. There will be a total of 114 activities. Specifically, Corporate Excellence - Centre for Reputation Leadership will present the course “Communication and intangible assets: from persuasion to advocacy”. This specific course will take place on the 8th and 9th of July and will bring together top level speakers. Among them José Luis González-Besada, Chairman of Corporate Excellence – Centre for Reputation Leadership and Mercedes Molina Ibáñez, Director of Fundación General de la Universidad Complutense de Madrid who will open the course and welcome participants. The course counts on experienced and top level directors: Juan Benavides, Professor at the Complutense University of Madrid and Ángel Alloza, CEO at Corporate Excellence – Centre for Reputation Leadership who will open the first session of the course with a speech on reputation “The challenge: protecting and making better corporate reputation” followed by a colloquium with the authors of the book Corporate Reputation, recently published. Speakers from some of the main companies in Spain like Telefónica, Bankinter, Repsol o Aqualogy among others, will be presenting different topics at the course. Students will learn about the importance of communications and other intangible assets for large and international companies nowadays. Find out more. Categories Comunicación Indicadores no financieros Comunicación Interna Comunicación política Comunicación Externa Tags reputación corporativa programa de comunicación cursos de verano ucm visibility 3 thumb_up_alt 0
Corporate Excellence and LID Editorial launch "Corporate Reputation" Published by Unai Admin 18/07/2025 Corporate Excellence and LID Editorial launch "Corporate Reputation"Barcelona, June 6, 2013. The Spanish Think Tank Corporate Excellence – Centre for Reputation Leadership and LID Editorial launch the second book of the Corporate Excellence Series. Corporate Reputation at the 17th Annual Global Conference on Corporate Reputation.Corporate Reputation takes us to the psychosocial phenomenon of corporate reputation. It goes through the history of the corporate reputation concept and consolidates its scientific character thanks to metrics and management models.The book gathers research studies and scientific research on the subject analyzed from three different perspectives: financial, psychological and sociological views thanks to the three specialy fields of the authors: Ángel Alloza (psychologist), Enrique Carreras (sociologist) and Ana Carreras (economist).Charles Fombrun has written the foreword, Fombrun is one of the main referent experts regarding intangible assets management. The book will represent an important contribution for intangible assets managers.The book launch has taken place at the International Conference of Reputation Institute. Corporate Reputation is available in Spanish and English and you can buy it online through www.lideditorial.com at the main book stores from June 10 on.You can also download the first chapter. Categories Valoración de los intangibles Indicadores no financieros Reputación & Riesgos Reputacionales Tags reputación corporativa 17ª conferencia internacional de reputation institute lid editorial visibility 10 thumb_up_alt 0
Spanish Companies Lead the Annual Global Conference on Corporate Reputation Published by Unai Admin 18/07/2025 Spanish Companies Lead the Annual Global Conference on Corporate ReputationBarcelona, June 6, 2013. Spanish companies are playing a key role at the Annual Global Conference on Corporate Reputation that is taking place in Barcelona since yesterday until tomorrow. The Conference, held by Reputation Institute has brought together 350 participants from all around the world responsible of intangible assets management. Participants are in the best environment to share the last and most important trends on Corporate Reputation. As previous years, Spanish Companies are leading the Conference with a participation of 22 speakers presenting 19 different subjects, what means a 26% of the total presentations. José Luis González-Besada, Chairman of Corporate Excellence – Centre for Reputation Leadership opened the Conference yesterday. In his opening speech he pointed the importance of managing corporate reputation for the long term success of companies. The Chairman of Corporate Excellence – Centre for Reputation Leadership and Communication Director at Iberdrola emphasized that success means to lead by reputation since corporate reputation leads to excellence and contribute to competitive advantages and corporate differentiation. Mr González-Besada took the opportunity to inspire and guide participants through the reputation journey, name of the Conference this year. Categories Valoración de los intangibles Tendencias Reputación & Riesgos Reputacionales Tags reputation institute conferencia internacional de reputación corporativa empresas españolas visibility 7 thumb_up_alt 0
The Global CCO Program Second Edition Published by Unai Admin 18/07/2025 The Global CCO Program Second EditionMadrid, May 23 2013. The Global CCO program will take place for its second time at some of the best universities and business school in Europe and United States: ESADE, Columbia University and Georgetown University. The Global CCO program is an executive senior program aimed at communication professionals. It has been designed by ESADE Business School and Corporate Excellence – Centre for Reputation Leadership, and it is focused on the most important topics when impoving knowledge and skills of current and future Chief Communications Officers (Global CCO). The Global CCO Program is presented as an update of the traditional management of Communication Director by integrating relevant issues like public agendas, intangible assets management or leading skills in organizations. This year, there will be three main venues for the program. The first module, in November, will take place at ESADE, Madrid (Spain). At the business school, participants will learn on the skills and dimensions of excellent Chief Communications Officers; CCO’s roles are getting increasingly important in organizations, they will also learn how to develop and improve leading skills, among others. The second module will take place in January 2014 at Columbia Universtiy, New York (USA). Students will learn about corporate communications, reputation, and brand management, new trends and approaches, online and offline strategies, media relationships, etc. And the third module will be at Georgetown University, Washington D.C. in June 2014. Geopolitics, organizations’ role, awareness of the social and corporate context, as well as lobbying and business models, among others. Participants will have to develop a solidarity project in order to apply acquired knowledge and solve a real and current problem of a third sector organization. The program is presented as a dynamic learning model between students and teachers. Teachers at three institutions are practitioners and academia professionals of a great level. Registration deadline is now open to professionals interested in improving and evolving in their skills and communication managing tasks. Find out more. Categories Comunicación Chief Communications Officer Tags esade business school los chief communications officers 2ª edición the global cco programa ejecutivo proyecto solidario find out more may global cco europe united states columbia university georgetown university corporate excellence centre visibility 12 thumb_up_alt 0
Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain Published by Unai Admin 18/07/2025 Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-SpainMadrid, May 16, 2013. More than one hundred experts from around the world will meet in the 21st Conference Eben-Spain on June 19-20th. Building trust: ethic institutions and proposals for sustainable companies.The Conference has been consolidated has a reference point in the field; this edition seeks to find practical solutions for the current crisis: “In a crucial moment as the one we are going through, it is more important than ever to join visions and strength to re-build the trust that crisis has taken away. We need sustainability and ethics to be an important element for companies’ strategy and from the academic institutions we need to provide with pragmatic answers to the crisis” stated José Luis Fernández, Director at the Cátedra de Ética Económica y Empresarial at the Comillas University, and who is responsible for the Conference organization.Some of the participants of the 21st Conference Eben-Spain are: Steve Young, Global Director of Caux Round Table; Miguel Ángel García, CSR Director at the Spanish Ministry of Employment; Juan José Almagro, DIRSE President; Alberto Urtiaga, Honour President at Forética; Domingo Sugranyes Bickel, President at Fondazione Centesimus Annus-Pro Pontifice; Joan Fontrodona, President of Eben-Spain; Antonio Argandoña, Director Cátedra “la Caixa” CSR and Corporate Government; as well as professors from different universities, and Directors from sponsoring companies like Telefónica, BBVA, Ernds & Young.The Spanish Infanta, Mrs. Elena de Borbón y Grecia, will be at the The Honors Committee and the Minister of Employment and Social Security, Ms. Fátima Báñez García, both former students of Comillas University.Apart from the conferences, there will be seventy-five scholars presenting a total of thirty-five communications which will be subsequently published by the Cátedra de Ética Económica y Empresarial of the Comillas University. The Conference will take place at the Universidad Pontificia Comillas, located in Alberto Aguilera, 23 Madrid. Categories Estrategia Sostenibilidad & Responsabilidad Social Ética Sostenibilidad Tags confianza ética y sostenibilidad josé luis fernández director ética congreso eben cátedra de ética universidad pontificia de comillas visibility 15 thumb_up_alt 0
Communications Director in Latin-America Published by Unai Admin 18/07/2025 Communications Director in Latin-AmericaMadrid, May 6, 2013. Communications Directors are becoming a key figure within organizations and society in Latin-America, their rise and development has been very different from Spain and Europe though. Last week, Joan Costa, communications expert and guru, and member of the Advisory Board of Corporate Excellence – Centre for Reputation Leadership, was with us to explain how has evolved and rised the Communications Director role from the 80s in Spain and from the first years of the 21st century in Latin-America. According to the expert in communication, this role is at its peak in Latin-America. In 2001, it was funded the “Círculo de Dircoms de Argentina” (Director of Communications Argentinean Association) in Buenos Aires, it was funded following the Spanish model and several initiatives and programs have been carried out focusing on Communications Directors activities. Furthermore, in 2004 it was created the Latin-American Communications Director network, bringing together 15 Spanish and Portuguese Speakers countries on the role of Communications Director. This does not exist in Spain nor Europe. Moreover, since 2008 there is a Master Program for training future Communications Managers and Directors. Every Latin-American country but Venezuela and Brazil –although Brazil will join the network soon- is connected somehow to the Master Program that is led by Joan Costa in America. Joan Costa also talked about the needed skills for Communications Director. He stressed that Communications Directors have to become the internal strategic consultant for the C-Suite, he should be the reputation guard and a key figure when making decisions. Joan Costa also emphasized that public institutions and governments are very interested in topics related to Communications Director and how several successful cases have been based on the Dircom model. Categories Internacionalización Comunicación Comunicación política Comunicación Externa Tags dircom latinoamérica evolución de dircom comunicación corporativa visibility 11 thumb_up_alt 0
Integrating financial information with non-financial information: the transparency challenge Published by Unai Admin 18/07/2025 Integrating financial information with non-financial information: the transparency challengeMadrid, April 23, 2013. At the European Commission, American SEC or the Spanish CNMV, there is a consensus among the main global organisms that work on corporate information about the necessity to integrate financial information and non-financial information in order to understand companies’ reality. Currently, there is a high number of multiple initiatives in this field. Corporate management reports are evolving towards economic, social and environmental information gathering that helps C-suites to make decisions faster, and based on synthetic and trustworthy information. The information gathering process has made important progress regarding Integrated Reporting elaboration. Recently, the International Integrated Reporting Council (IIRC) initiative has presented a first draft of its reporting model. “Integrated Reporting Cases. Progress and the <IR> Pilot Programme” was the workshop organized by Corporate Excellence that helped to know more about the progress on the internal management of integrated reporting elaboration, and about the state of the results of the consulting period of the <IR> Pilot Programme, in which 80 companies participated among them Telefónica, BBVA, Indra, Inditex and Enagás. It is to be presented in Brussels soon. At the workshop, held in the Escuela de Organización Industrial in Madrid, Telefónica and Indra cases on this IIRC Pilot Program were shared. Both companies shared with more than thirty participants the most important changes made on financial and non-financial information management. The speakers were: Helena Redondo, Sustainability Partner at Deloitte; Jonathan Labrey, Communication Director at the International Integrated Reporting Council (IIRC); Emilio Vera, Reputation and Sustainability Manager at Telefónica; and Alberto Muelas, Sustainability and Internal Communication Manager at Indra. In the upcoming days, the summary video and interviews to the experts will be shared. inShare Categories Indicadores no financieros Reporting no financiero Sostenibilidad Tags international integrated reporting council información financiera y no financiera reporting integrado escuela de organización industrial april european commission american sec spanish cnmv c-suites integrated reporting iirc reporting cases pilot programme” visibility 9 thumb_up_alt 0