20 november, 2014

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

20 november, 2014

The New Ethics of Corporate Communication: Honesty, Transparency and Cooperation are Key

Loss of trust in institutions and business as well as their leaders is a fact of the new r ...

19 november, 2014

Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»

Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...

5 november, 2014

Nigel Hollis (Millward Brown) talks about Brand Management

Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...

29 october, 2014

Interview with Michele Tesoro Tess, Reputation Institute

Interview with Michele Tesoro, Reputation Institute, at the Workshop on Reputational Risk: ...

29 october, 2014

Reputational Risks Management and Models

Teaser of the workshop titled "Reputational Risks Management and Models" that Co ...

29 october, 2014

Interview with Elena Koumentakis, Head of Reputation at Pirelli

Elena Koumentakis, Head of Reputation at Pirelli, explains us the Pirelli reputational ris ...

22 october, 2014

Christophe Guibeleguiet (GlobeScan) talks about the «GlobeScan Radar 2014»

Interview with Christophe Guibeleguiet, CoCEO GlobeScan, at the workshop «Gesti&oacu ...

20 october, 2014

Corporate Social Responsibility: It Works, and It Is Highly Profitable

Is CSR just a beautiful social dream in the world of business ruled by numbers? Or is it a ...

19 october, 2014

CCO and Its New Role in Organizations: Improve Reputation and Ensure Sustainability

Companies are no longer isolated from the outer world. They depend on the social context a ...

19 september, 2014

Roger Bolton (Arthur W. Page Society) explains the new model of communication «Building Belief»

Roger Bolton (President, Arthur W. Page Society), explains the new model of communication: ...

18 september, 2014

Paul A. Argenti (Tuck School of Business at Darmouth) explains the importance of strategic communication

Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth, ...

12 september, 2014

David Rogers (BRITE) explains us how new technologies are changing the way organizations make corporate communications

David Rogers is the Executive Director of BRITE at Columbia Business School and the facult ...

12 september, 2014

Jan van der Kaaij (Between-Us) explains us the importance of sustainability

Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainab ...

31 august, 2014

The State of Corporate Reputation and Progress in the Research on Reputation

What is meant by having a good or bad reputation? In what way can reputation create or des ...

8 august, 2014

Bernd Schmidt (Columbia Business School) explains us the importance of communication management to create long-term business

Professor Schmitt researches, teaches, and advises corporations on creative strategy, bran ...

29 july, 2014

The Importance of Sustainability for Reputation and Measurement of the Social Impact on Business

An on-going and active dialogue, beneficial both for the company and the society, is the f ...

13 june, 2014

A Hierarchy of Company Statements

Communication Challenges For Leaders • Lack of appreciation for the importance of ar ...

28 april, 2014

From Corporate Brand to Company Brand: Authenticity, Transparency and Origin

Several years ago brands expanded their role from the original area of marketing and sales ...

21 april, 2014

Company and Human Rights: Trends and Tools

This technical notewas developed by Corporate Excellence – Centre for Reputation Lea ...

4 april, 2014

Making sense of business through a holistic view and a personal action of brands

Best organizations are able to adapt to change; they successfully overcome problems and fa ...

3 april, 2014

Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results

Estimation of a brand’s value and its contribution to business has always been consi ...

21 march, 2014

The boom of co-creation: brand management that listens to stakeholders and involves them in its processes

Brand Management is becoming an increasingly multi-actor discipline that encourages custom ...

8 march, 2014

Sustainability as a driver for brand value

Summary video of the workshop "Sustainability as a driver for brand value" held ...

2 march, 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

20 january, 2014

The Problem of Measurements in the Economy of Intangibles: Specific Measurement Tools but Holistic Vision

The fact that intangible assets account for more than 80% of the value of major companies ...

8 january, 2014

Brands that make people’s lives more meaningful achieve greater differentiation and better results

Why do consumers pay more for some products than others? Why talented professionals prefer ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...

8 january, 2014

Undertake Commitment and Fulfill It in Order to Build Reputation

Today, the best companies are those that have a good reputation, those who are widely and ...