12 september, 2014

Jan van der Kaaij (Between-Us) explains us the importance of sustainability

Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainab ...

31 august, 2014

The State of Corporate Reputation and Progress in the Research on Reputation

What is meant by having a good or bad reputation? In what way can reputation create or des ...

20 august, 2014

Building brands together

PowerPoint sobre “Estrategias de co-creación”. Conferencia de Oriol Igl ...

20 august, 2014

Global trends on business and society

PowerPoint sobre “Global trends in business and society (Tendencias globales del neg ...

20 august, 2014

Brand management in the new digital enviroment

PowerPoint sobre “La gestión de la marca en el nuevo entorno digital”. ...

20 august, 2014

Brand Premium

PowerPoint sobre “Brand Premium”. Conferencia de Nigel Hollis, Chief Global An ...

20 august, 2014

Building Belief - A new model for activating corporate character and authentic advocacy

PowerPointsobre “Creencias compartidas - el nuevo modelo de comunicación&rdqu ...

20 august, 2014

Consumer input

PowerPoint sobre “Consumer input”. Conferencia de Tim Wragg, CEO Millward Brow ...

8 august, 2014

Bernd Schmidt (Columbia Business School) explains us the importance of communication management to create long-term business

Professor Schmitt researches, teaches, and advises corporations on creative strategy, bran ...

29 july, 2014

The Importance of Sustainability for Reputation and Measurement of the Social Impact on Business

An on-going and active dialogue, beneficial both for the company and the society, is the f ...

13 june, 2014

A Hierarchy of Company Statements

Communication Challenges For Leaders • Lack of appreciation for the importance of ar ...

28 april, 2014

From Corporate Brand to Company Brand: Authenticity, Transparency and Origin

Several years ago brands expanded their role from the original area of marketing and sales ...

21 april, 2014

Company and Human Rights: Trends and Tools

This technical notewas developed by Corporate Excellence – Centre for Reputation Lea ...

4 april, 2014

From Measurement to Management: Managing Reputation to Achieve Competitive Advantage

Reputation is probably the most important asset owned by a company, and not only because i ...

4 april, 2014

How Brand Ideal Helps to Achieve High Growth Rate and Financial Success

Apple, Mercedes, Disney, Heineken or Procter&Gamble – what makes these companies so ...

4 april, 2014

Building Conscious Capitalism by Inspiring People and Stakeholders

Profits for a company are like red blood cells for people, but are profits the only thing ...

4 april, 2014

Why are Brands Able to Transform Organisations and People’s Way of Life?

The phenomenon of brands has transformed the economy and people’s way of life all ar ...

4 april, 2014

Making sense of business through a holistic view and a personal action of brands

Best organizations are able to adapt to change; they successfully overcome problems and fa ...

3 april, 2014

Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results

Estimation of a brand’s value and its contribution to business has always been consi ...

3 april, 2014

Book Summaries. Becoming a Citizen Brand is the Best Way of Building an Excellent Reputation

If a company understands and shares the concerns and aspirations of its stakeholders, it m ...

21 march, 2014

The boom of co-creation: brand management that listens to stakeholders and involves them in its processes

Brand Management is becoming an increasingly multi-actor discipline that encourages custom ...

2 march, 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

24 february, 2014

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the v ...

24 february, 2014

FedEx: Trust as a Value and a Bridge Connecting People

Projecting corporate culture from within outwards lies at the heart of reputation manageme ...

20 january, 2014

The Problem of Measurements in the Economy of Intangibles: Specific Measurement Tools but Holistic Vision

The fact that intangible assets account for more than 80% of the value of major companies ...