8 january, 2014

Undertake Commitment and Fulfill It in Order to Build Reputation

Today, the best companies are those that have a good reputation, those who are widely and ...

8 january, 2014

Brands that make people’s lives more meaningful achieve greater differentiation and better results

Why do consumers pay more for some products than others? Why talented professionals prefer ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...

1 january, 2014

Innovations in Brand: Growth Management and Forecasting

This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...

1 january, 2014

Trust, Key to Achieve Legitimacy and Credibility

Traditional institutions are undergoing a crisis of leadership as a result of reputational ...

17 october, 2013

What makes a Chief Communications Officer Excellent?

Conference of the main findings of the study: What makes a Chief Communications Officer Ex ...

3 september, 2013

Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand

Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative B ...

14 august, 2013

What makes a Chief Communications Officer Excellent? (English version)

Conference Summary of the main findings of the study: What makes a Chief Communications Of ...

15 june, 2013

Executive Summary: Reputational Risk Management Model (2014)

Reputational Risk Management is currently one of the greatest value creation opportunities ...

24 may, 2013

Jonathan Labrey (IIRC) talks us about the IR Pilot Programme

«Integrated Reporting Cases. Progress and the IR Pilot Programme» was the work ...

24 may, 2013

A new way of doing advertisement: Branded Content

Are entertainment formats prevailing to traditional advertisement? What is the best way to ...

25 april, 2013

The CEO's role in leading transformation

In today's business environment, companies cannot settle for incremental improvement, ...

24 april, 2013

Vestas and a new model of humanistic capitalism

Does the need to manage reputation in companies play a part in bringing about change in th ...

23 april, 2013

IIRC Consultation Draft of the International IR Framework

Conferencia de Jonathan Labrey, Director de Comunicación de International Integrate ...

24 march, 2013

Management by conviction: improving a brand eligibility, location, flair and positioning

Emotions are the key of decisions: they are in the beginning and in the end of every relat ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

24 february, 2013

Linking strategy with communication and dealing with the digital world: the two main purposes of new-style communication directors

As the communication function at organisations becomes more advanced it draws ever closer ...