20 august, 2014

Building brands together

PowerPoint sobre “Estrategias de co-creación”. Conferencia de Oriol Igl ...

20 august, 2014

Brand management in the new digital enviroment

PowerPoint sobre “La gestión de la marca en el nuevo entorno digital”. ...

20 august, 2014

Brand Premium

PowerPoint sobre “Brand Premium”. Conferencia de Nigel Hollis, Chief Global An ...

20 august, 2014

Consumer input

PowerPoint sobre “Consumer input”. Conferencia de Tim Wragg, CEO Millward Brow ...

28 april, 2014

From Corporate Brand to Company Brand: Authenticity, Transparency and Origin

Several years ago brands expanded their role from the original area of marketing and sales ...

4 april, 2014

How Brand Ideal Helps to Achieve High Growth Rate and Financial Success

Apple, Mercedes, Disney, Heineken or Procter&Gamble – what makes these companies so ...

4 april, 2014

Why are Brands Able to Transform Organisations and People’s Way of Life?

The phenomenon of brands has transformed the economy and people’s way of life all ar ...

4 april, 2014

Making sense of business through a holistic view and a personal action of brands

Best organizations are able to adapt to change; they successfully overcome problems and fa ...

21 march, 2014

The boom of co-creation: brand management that listens to stakeholders and involves them in its processes

Brand Management is becoming an increasingly multi-actor discipline that encourages custom ...

24 february, 2014

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the v ...

8 january, 2014

Brands that make people’s lives more meaningful achieve greater differentiation and better results

Why do consumers pay more for some products than others? Why talented professionals prefer ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...

1 january, 2014

Innovations in Brand: Growth Management and Forecasting

This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...

3 september, 2013

Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand

Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative B ...

24 march, 2013

Management by conviction: improving a brand eligibility, location, flair and positioning

Emotions are the key of decisions: they are in the beginning and in the end of every relat ...

31 january, 2013

The Company Brand

PowerPoint about «The Company Brand». Conference by Terry Tyrrell, Worldwide C ...

14 november, 2012

«The Alignment Factor» by Cees Van Riel

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

30 october, 2012

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University ...

28 october, 2012

International brand positioning: improving use, protection and the performance of intangibles

At times of crisis many companies choose to invest in branding rather than in their capaci ...

10 october, 2012

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence (Cees van Riel)

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

24 september, 2012

Overview of the Best Academic and Consulting Models Used for Evaluation of Brands

What are the best perspectives and aspects for analysing the most important intangible ass ...

24 june, 2012

Values and value: relationship between the intangible and the financial in brand management

What is the objective of brand valuation? Is it possible to accurately express the value o ...

24 june, 2012

The Role of the Brand in Differentiating Companies in the New Economy of the 21st Century

Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to ...