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Published by Unai Admin
17/07/2025
The Global Alliance for Public Relations and Communication Management in partnership with Corporate Excellence - Centre for Reputation Leadership presents The Global PR & Communication Model. A new model that defines the roadmap and building blocks of PR and Communication functions to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.
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Published by Unai Admin
18/07/2025
This edition is very special as Approaching the Future is celebrating 5 years of dynamic context analysis and continuous monitoring of the pulse and vision of experts. In this edition, 300 professionals have given us their opinion on the most relevant trends that impact the business world. The report, in turn, integrates social perspectives obtained through analysis of qualitative and quantitative studies conducted by the Chair of Intangibles Metrics & Management at the University of Malaga (UMA) and Corporate Excellence - Centre for Reputation Leadership. The study and analysis of trends in reputation and intangible management we have undertaken over the years has highlighted the emergence of a new normality characterised by constant change and uncertainty. From the climate eme...
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Published by Unai Admin
18/07/2025
This edition is very special as Approaching the Future is celebrating 5 years of dynamic context analysis and continuous monitoring of the pulse and vision of experts. In this edition, 300 professionals have given us their opinion on the most relevant trends that impact the business world. The report, in turn, integrates social perspectives obtained through analysis of qualitative and quantitative studies conducted by the Chair of Intangibles Metrics & Management at the University of Malaga (UMA) and Corporate Excellence - Centre for Reputation Leadership. The study and analysis of trends in reputation and intangible management we have undertaken over the years has highlighted the emergence of a new normality characterised by constant change and uncertainty. From the climate eme...
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Published by Unai Admin
17/07/2025
In an era of radical visibility, technology and media have given individuals the power to stand up for their opinions and beliefs on a grand scale. This power, reflected in everything from the #MeToo movement to the growing intolerance for “fake news,” is infiltrating every aspect of people’s lives, including their purchasing decisions. Companies are under the spotlight like never before as they struggle for competitive advantage in the context of this reality. Their customers aren’t just making decisions based on the stalwarts of product selection or price. They’re now assessing what a brand says. What it does. What it stands for. Accenture Strategy’s global study of nearly 30,000 consumers found that 62 percent of customers want companies to take a s...
Published by Unai Admin
17/07/2025
Since 2012, Larry Fink, Chairman and CEO of BlackRock – the world’s largest fund manager, overseeing $7 trillion worth of investments – has sent out an annual letter to CEOs of the companies that BlackRock invests in on behalf of its clients. In the analysis presented here, GlobeScan traces the emergence and evolution of central themes in the letters from 2012 to 2020. This helps us better understand the shifting expectations for business and the extent to which purpose, stakeholder engagement, sustainability and particularly climate change are becoming more mainstream aspects of management. Our analysis tracks the changing outlook, from the fiduciary imperative of good governance, to a societal obligation for purposeful leadership to this year’s demand for action...
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Published by Unai Admin
17/07/2025
Over the last twenty-five years, we have seen a dramatic shift in the balance of power from institutions to civil society. Individuals have never been more demanding toward Big Business.
This unstoppable change has been fueled by the New Normal—an interconnected, hyper-transparent, and media-anarchic world forcing companies to rethink their contribution to society. Not all businesses have found the answer to thrive in the New Normal beyond delivering short-term shareholder value.
Alberto Lopez-Valenzuela has worked with leaders of some of the world’s biggest companies and has spent years analyzing how companies build authentic reputations that create tangible value. Using extensive research and in-depth interviews with some of the most forward-thinking...
Published by Unai Admin
17/07/2025
Colloquium on Corporate Reputation organized by Corporate Excellence where Craig Carroll explains us the importance of reputation management.
Published by Unai Admin
18/07/2025
Madrid, February 6th. Fake news and an inappropriate use of automated communications erode trust and reputations in our institutions. The current crisis in trust is diminishing the ability for organisations, institutions and governments to operate effectively in society. To counteract this and take a leading position on the global practice of public relations, several professional associations met in Madrid to explore possible enhancements to their codes of ethics that guide hundreds of thousands of professionals around the world. Participants in this global discussion on codes of ethics agreed to explore ways to enhance and elevate public relations´ reputation as the guardian of trust through the enhancement of codes of ethics and an agreement on an overarching set of principles ...
Published by Unai Admin
17/07/2025
Company leaders are the ones who can integrate the porpose on the business, it is all abput connecting the organization and the society going beyond the communication strategy.
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Published by Unai Admin
17/07/2025
Can a business and its activities be transformed without before changing its organizational culture? Can a business’ culture be changed without transforming its leaders? Richard Barrett, president and founder of Barrett Vales Center and ex-coordinator of Values at World Bank has dedicated the last ten years of his professional and academic career to researching leadership diagrams in businesses to advocate that they be updated to remain consistent with societal changes. For Barrett, “leaders that are truly guided by internal values are those that are transforming and shaping the future of businesses, people, and society in general”. Document prepared by Corporate Excellence - Centre for Reputation Leadership. It contains references, among other sources, to the book The ...
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Published by Unai Admin
17/07/2025
Document prepared by Corporate Excellence – Centre for Reputation Leadership. It contains references, among other sources, to the book Reinventing Organizations published by Nelson Parker in 2014 and written by Frederic Laloux, former McKinsey consultant specialised in change and transformation of companies.
Published by Unai Admin
17/07/2025
We assessed the early moves of CEOs with outstanding track records; some valuable lessons for leadership transitions emerged.
Published by Unai Admin
17/07/2025
The main idea of the book is that in the era of behavioural economics, it does not matter what a company does, but how it does it. The products or services offered by a corporation are not as important as what is hidding behind: the values of a company. Dov Seidman identifies the most important elements to improve how companies bheave. He claims companies need to transform their corporate culture taking into account the most relevant "hows":
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Published by Unai Admin
17/07/2025
At Prophet, we believe that the strongest brands are the ones that are relentlessly relevant and are making a difference in consumers’ lives. We surveyed nearly 15,000 customers about 300+ brands across 27 industries to develop our consumer-based Brand Relevance Index. What’s brand relevance? In an era of expanding customer expectations and constant competitive change, brands must continually find new ways to engage and delight people in order to win. Those that do are what we call relentlessly relevant, always seeking deeper and steadier connections to their customers. Relentlessly relevant brands engage, surprise and connect. They delight, disrupt and deliver. They are restless. They push themselves to earn and re-earn customers’ loyalty — and they define ...
Published by Unai Admin
17/07/2025
CEOs play a crucial role in fostering an environment that supports embedding sustainability into the strategies and day-to-day decisions of their organizations. This report asks: why do some CEOs make the shift to incorporate sustainability into their decision-making (and what holds others back)?
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Published by Unai Admin
17/07/2025
The presentation «Navigating Today's Complex World. An Action-Focused Workshop for Communications, Corporate Affairs and Sustainability Leaders», elaborated by GlobeScan, deals with how to incorporate new trends in public issues into corporate strategy.
Published by Unai Admin
17/07/2025
Conference by Roger Bolton (President, Arthur W. Page Society) about the role of the CCO. The Chief Communications Officer (CCO) of today is at a critical in ection point. The environment in which enterprises operate is fraught with challenges: emerging competitors reinventing tradi- tional business models; changing demographic, regulatory and sociopolitical conditions; new modes of work; and an ongoing paradigm shift in how individuals engage with one another and with organizations. .
Published by Unai Admin
17/07/2025
Conference by Bjorn Edlund (Vice President, Europe, Middle East & Africa, Arthur W. Page Society) and Roger Bolton (President, Arthur W. Page Society) about the new role of the CCO. The Chief Communications Officer (CCO) of today is at a critical in ection point. The environment in which enterprises operate is fraught with challenges: emerging competitors reinventing tradi- tional business models; changing demographic, regulatory and sociopolitical conditions; new modes of work; and an ongoing paradigm shift in how individuals engage with one another and with organizations.
Published by Unai Admin
17/07/2025
What matters more for investors determining what a company is worth: the company’s reputation or the CEO’s? What about the reputation of the stock analyst who is covering the firm?
Published by Unai Admin
17/07/2025
Document prepared by Corporate Excellence – Centre for Reputation Leadership and among other sources, contains references to the book The Servant Leadership by Robert K. Greenleaf, founder of the modern Servant leadership movement and the Greenleaf Center for Servant Leadership (Indiana, USA) and former research director at AT&T. Greenleaf starts his argument with the idea that in times of crisis, private interests take precedence, undermining trust between people. That’s why, in order to recover this lost trust, leaders must display a sincere, altruistic commitment to contributing to society. The Servant Leadership explains the concepts of charismatic, situational, relational, transactional and transformational leadership to finally claim the idea of servant leadership. ...
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Published by Unai Admin
17/07/2025
How would the best place to work if we could design it from scratch? What would its leaders and managers be like? How would it be lead? Until now, companies were expecting people to adapt to them. Nowadays, companies need to adapt to people and deploy a compelling corporate culture and leadership. In this book, Goffee and Jones offer a key to attract and retain the most talented professionals. The code they suggest is "DREAMS", which is dissected as follows:
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Published by Unai Admin
17/07/2025
Document prepared by Corporate Excellence – Centre for Reputation Leadership and among other sources, contains references to the book Corporate Excellence: how to maximize long-term productivity and profits by aligning Purpose, Culture, and People written in 2005 by Jim Harris, president of The Jim Harris Group and PhD in Communications from Florida University and strategy consultant for Wal-Mart, IBM or Johnson & Johnson.Jim Harris claims that purpose transcends traditional corporate declarations of mission, vision and values and helps organisations focus on social aspects, exactly as requested by stakeholders. In the current context, companies need to understand that it's not possible to meet their particular needs without considering collective societal goals. The ROI of c...
Published by Unai Admin
17/07/2025
We are entering a new economic cycle that can be labelled “the economy of intangibles and corporate reputation”. Over the past 30 years, a steady increase in the value of intangible assets has been observed (the value of intangible assets held by S&P 500 companies tripled over this period, with 62 per cent of the total value of all listed companies in the world now reported to be intangible ). This trend intensified further with the crisis that began in 2008. Intangible assets are more important than ever before. They account for an increasingly greater share of companies’ business value, so much so that financial results and profitability are more deeply affected by the exchange and management of ideas, information, knowledge and services rather than by control of p...
Published by Unai Admin
18/07/2025
Masterclass on Corporate Communication by Anne Gregory. She has been Professor of Corporate Communication at the University of Huddersfield since September 2014 and has led numerous specialist research and consultancy programmes for public and private sector clients. She is part of the Global Alliance of Public Relations and Communication Management which is the confederation of the professional bodies worldwide and is being used by them to benchmark capability in the profession internationally.
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Published by Unai Admin
17/07/2025
The clash between economical and social elements caused by the big global economic crisis we are supporting over the last years, forces us to think about alternatives to face the new context ensuring equity and justice. In this regard, ethics are one of those possible initiatives, even if the use and abuse of the term have hollow out its real meaning. In the institutional area, the academic field and private sector, a new framework is demanded for economy to grow and develop itself. This new framework sets aside the short-term vision imposed by financial markets and gives more importance to sustainable growth goals for the long-term, including issues of general interest. Ethics seem to be, once again, the backbone of a new system based on two big pillars: social and environmental ethics. ...
Published by Unai Admin
17/07/2025
The current age of hyper transparency requires more public presence of corporate managers. In today’s business world, some of the most valued behaviours include taking part in events, being accessible to the media and available in social networks, sharing new insights and trends, playing a visible role in society or featuring on the corporate video channel. A huge majority (81 % ) of executives report that it is important for CEOs to have a visible public profile for a company to be highly regarded. Visible CEOs are more able to increase and improve the reputation of their company. Thus, they have to be present in the internal sphere with employees, in the external field with customers and shareholders, and in the digital realm with the society as a whole. Document written by...
Published by Unai Admin
17/07/2025
Promoting multidimensional teams has a positive impact on business outcomes. Female presence in company’s executive boards is essential to build successful and long-term oriented business projects. The highly topical subject of gender diversity and leadership was discussed at the meeting Chief Communication Officer and companies, committed to equal opportunities and diversity held by Woman’s Week foundation and the Association of Directors of Communication in Spain (Dircom). This document was developed by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the statements made by Joaquín Mouriz, Brand, Communication and Marketing director at Cetelem; José Romero Chief Communication Officer at Vodafone and M...
Published by Unai Admin
17/07/2025
Talking about leadership today means talking about the search for new reference points, examples, honesty, commitment, greatness and broad-mindedness. If leadership has to be defined, it is undoubtedly a social asset capable of transforming and improving organisations and the society in general. Historically, leadership has always been seen as the point of authority in organisations and the result of personal development and guidance. However, Professors of ESADE’s Social Sciences Department Àngel Castiñeira and Josep Maria Lozano believe that leadership is something polyhedral, meaning that it is not just a juxtaposition of the good and the evil, the ethical and the efficient, but a combination of the two. This document was prepared by Corporate Excellence – Ce...
Published by Unai Admin
17/07/2025
Roger Bolton, President of Arthur W. Page Society – and a member of Corporate Excellence's Advisory Board, share his knowledge about the experience of North American companies and present the Building Belief New Communication Model, It is a new model of communication based on a system of shared beliefs between the stakeholders that an organization has with the objective of activating corporate character and authentic advocacy.
Published by Unai Admin
17/07/2025
As the old saying goes, if you don’t communicate, you don’t exist. Today, in order to bring this idea up-to-date, we may say that we don’t exist if we don’t communicate internationally. Internationalization as well as the digital world and management of risks associated with these environments, are fundamental for a new communication that professionals are facing today. This document presents the challenges that corporate communication function is facing at present according to the results of the European Communication Monitor 2013. This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references to the 2013 European Communication Monitor, drawn up by the European Public Relations Edu...
Published by Unai Admin
17/07/2025
Companies are no longer isolated from the outer world. They depend on the social context and the environment. However, ironically, their culture, identity and internal climate also contribute to business success. Harmonizing these two dimensions, making them coherent and meaningful is a vital task for companies today. Thus organizations need professionals with profiles and competencies that address both dimensions. By doing this they should meet the expectations of their internal stakeholders, and at the same time, understand and respond to the demands of their external stakeholders. The figure of a Chief Communications Officer (CCO) is a mediator between the two worlds, and its task is to link and align the internal world with the external world of the organizations. This document was p...
Published by Unai Admin
17/07/2025
PowerPointsobre “Creencias compartidas - el nuevo modelo de comunicación”. Conferencia de Roger Bolton, the President of the Arthur W. Page Society, en el workshop celebrado por Corporate Excellence como parte de la serie “Encuentros con el Consejo Asesor”. Roger Bolton introducela experiencia de las empresas norteamericanas en la puesta en práctica del Nuevo Modelo de ComunicaciónBuilding Belief (en español Creencias Compartidas). El encuentro permitióconocer los avances de las empresas que forman parte de Arthur W. Page Society, los principales retos a los que se enfrenta la profesión y debatir sobre la importancia de la gestión de intangibles.
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Leading by Reputation
