29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

29 july, 2015

Building Brands Together: Creation, Participation, Socialization and Self-realization as the New Needs of Stakeholders

The phenomenon of co-creation is becoming more and more widespread in the world of large c ...

29 july, 2015

New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into r ...

3 july, 2015

You Are What You Communicate

Masterclass on Corporate Communication by Anne Gregory. She has been Professor of Corporat ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

1 april, 2015

Corporate branding as a strategic platform to generate trust and establish co-creation processes: Repsol and Cosentino

In a very short period, brands have evolved beyond being product and customer centred to d ...

20 november, 2014

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

18 september, 2014

Paul A. Argenti (Tuck School of Business at Darmouth) explains the importance of strategic communication

Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth, ...

12 september, 2014

Jan van der Kaaij (Between-Us) explains us the importance of sustainability

Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainab ...

20 august, 2014

Building brands together

PowerPoint sobre “Estrategias de co-creación”. Conferencia de Oriol Igl ...

20 august, 2014

Global trends on business and society

PowerPoint sobre “Global trends in business and society (Tendencias globales del neg ...

21 march, 2014

The boom of co-creation: brand management that listens to stakeholders and involves them in its processes

Brand Management is becoming an increasingly multi-actor discipline that encourages custom ...

2 march, 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

24 february, 2014

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the v ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...

31 january, 2013

The Company Brand

PowerPoint about «The Company Brand». Conference by Terry Tyrrell, Worldwide C ...

14 november, 2012

«The Alignment Factor» by Cees Van Riel

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

30 october, 2012

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University ...

23 october, 2012

Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications

Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental c ...

10 october, 2012

The Communications in the Age of Engagement

Conference by Robert Phillips (President and CEO, Edelman EMEA) at the workshop «La ...

10 october, 2012

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence (Cees van Riel)

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

24 august, 2012

Winning over stakeholder support, a key element in the internationalisation of reputation

The strength of a company starts from within. Its employees must be the first to understan ...

8 august, 2012

Communications in the Age of Engagement

The shift will bring inevitable challenges - a social, networked world cannot move forward ...