12 march, 2020

What does your brand stand for? Why purpose is key to competitive agility

In an era of radical visibility, technology and media have given individuals the power to ...

28 february, 2020

Learnings from ethics management in business

This document summarizes the main lessons learned from the ethics conference organized by ...

10 february, 2020

From Governance to Purpose to the Fundamental Reshaping of Finance

Since 2012, Larry Fink, Chairman and CEO of BlackRock – the world’s largest fu ...

1 february, 2019

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

1 june, 2018

Why People Love Art Museums? - Study

Cees Van Riel, professor of the Rotterdam School of Management, Erasmus University (RSM), ...

8 february, 2018

Cees van Riel presents the main points of the study Why people love art museums?

In this interview, Cees van Riel, professor of the Rotterdam School of Management, Erasmus ...

1 december, 2017

Beyond social responsibility: connecting with society

Company leaders are the ones who can integrate the porpose on the business, it is all abpu ...

1 december, 2017

Businesses guided by values are more successful and have a greater social impact

Can a business and its activities be transformed without before changing its organizationa ...

1 november, 2017

The importance of purpose to connect with employees

Document prepared by Corporate Excellence – Centre for Reputation Leadership. It con ...

8 january, 2017

II Corporate Transparency Summit

The article collects the main conclusions of the II Corporate Transparency Summit 2017. Kr ...

10 november, 2016

Why “HOW” is more important than “WHAT” in the battle for differentiation

The main idea of the book is that in the era of behavioural economics, it does not matter ...

2 september, 2016

CEO Decision-Making for Sustainability

CEOs play a crucial role in fostering an environment that supports embedding sustainabilit ...

21 july, 2016

Brands with a Conscience

Document prepared by Corporate Excellence – Centre for Reputation Leadership, and am ...

12 june, 2016

Navigating Today's Complex World

The presentation «Navigating Today's Complex World. An Action-Focused Workshop f ...

11 may, 2016

Business through a new lens

Business has an integral role in creating a thriving society in a thriving environment. Em ...

8 march, 2016

A solidarity company can increase its corporate reputation levels before its stakeholders

Edison Paul Tabra Ochoa claims in his book that a solidarity company can increase its corp ...

17 february, 2016

Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands

Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...

8 january, 2016

Leadership and trust emerge from true willingness to work for others

Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...

8 january, 2016

Achieving a good reputation based on coherence between internal values and external experiences

Connecting with stakeholders' expectations and becoming the company with which everyon ...

8 january, 2016

Creating the dream workplace for the most talented professionals

How would the best place to work if we could design it from scratch? What would its leader ...

8 january, 2016

Corporate reputation: the result of a culture of shared values

Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

29 july, 2015

Ethical leadership: solidarity, respect and dialogue are essential values to promote social change

The clash between economical and social elements caused by the big global economic crisis ...

3 july, 2015

You Are What You Communicate

Masterclass on Corporate Communication by Anne Gregory. She has been Professor of Corporat ...

25 june, 2015

Insights & Trends. Communication that Adds Value in the Process of Business Expansion

Communication has become the driver of organizational changes: it opens access to new mark ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

8 january, 2015

Silvia Agulló: Ethical Coherence in Human Resources Management: a Key Factor to Build a Corporate Ethos

Document prepared by Corporate Excellence – Centre for Reputation Leadership summing ...

12 september, 2014

Jan van der Kaaij (Between-Us) explains us the importance of sustainability

Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainab ...