16 july, 2011

Social Values of brands in the Web 2.0 era and the role of reputation

What does society expect from brands in this new century? What new expectations do stakeho ...

29 june, 2011

The global dimension of Corporate Excellence

Fifteen international gurus in brand management, communication and corporate reputation, w ...

29 june, 2011

This is Corporate Excellence - Centre for Reputation Leadership

Who we are, what we do, what for and how we do it. These are the answered questions in the ...

28 june, 2011

Southwest Airlines: The quality management and a good customer service focused on the employees

In a business where the key to success is based on passengers' turnover, Southwest has ...

24 june, 2011

Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture

In a merger case, many companies find the continuity of the new company difficult due to t ...

28 may, 2011

Ben&Jerry's: CSR challenges and opportunities when creating a business and making it grow

Ben & Jerry’s has been one of the first firms in the US that from its outset applied ...

1 may, 2011

Corporate reputation in the company agenda

Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...

1 march, 2011

Novartis: The integration of social action and the management of foundations in the CSR policy

What are the keys to make social work an important support in the development of Corporate ...

24 february, 2011

Patagonia: Integrating CSR into business model creation and strategic management

What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...

24 february, 2011

Cases. Zara: Managing chain of value and driving CSR with consumers

The fast fashion Spanish company Zara and its Inditex Group has become a milestone after r ...

24 february, 2011

La Fageda: A responsible, committed style of leadership

What do leadership and personal responsibility have in common? And what do groundbreaking ...

8 january, 2011

Marta Carrió i Sala: Creating a New Multistakeholder Methodology for Measuring Corporate Reputation

The concept of corporate image has had critical influence in the evolution of methodologie ...

8 january, 2011

Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles

Intangible assets are among the key factors of success for any company, both at present an ...

8 january, 2011

Joan Cuenca: A quality analysis of relationships within the field of Public Relations

Application of a comprehensive auditing model in Public Relations to the municipal company ...

8 january, 2011

Ricardo Leiva: Spain’s image in the world’s leading fi nancial press: Analysis of Spain’s presence in The Wall Street Journal and Financial Times

The image of Spain, as generated and disseminated through the world’s most infl uent ...